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Health and Wellness in Denmark

  • April 2016
  • -
  • Euromonitor International
  • -
  • 102 pages

HW beverages performed strongly in 2015 in comparison with the review period. Growth was mainly boosted by FF beverages and organic beverages. The reduction and removal of the sugar tax in Denmark in 2013 and 2014 respectively had a clear positive impact on sales, in combination with the Danish government’s focus on boosting sales of organic products through The Ministry of Food, Agriculture and Fisheries, which announced its Okologiplan Danmark plan in January 2015. Apart from these factors,...

Euromonitor International's Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Health and Wellness in Denmark
HEALTH AND WELLNESS IN DENMARK
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
the Removal of Tax, Consumer Demand and the Government's Focus on Organic Products Boost Sales
Surging Sales in Smaller Categories Drive Up Sales
the Clear Leaders Remain Rynkeby Foods and Carlsberg Danmark
Discounters Benefits From the Focus on Value and Quality
Hw Sales Will Be Driven by Ff Beverages and Nh Beverages
Key Trends and Developments
the Improving Danish Economy Contributes To Escalating Sales of Hw Beverages
Ban on Health Claims Encourages Creative Marketing and Consumer Scepticism
the Danish Government Finds New Measures To Boost Sales of Organic Beverages Instead of the Failing Sugar Tax
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2010-2015
Table 2 Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 3 Sales of Health and Wellness by Category: Value 2010-2015
Table 4 Sales of Health and Wellness by Category: % Value Growth 2010-2015
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2010-2015
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2010-2015
Table 7 NBO Company Shares of Health and Wellness: % Value 2011-2015
Table 8 LBN Brand Shares of Health and Wellness: % Value 2012-2015
Table 9 Distribution of Health and Wellness by Format: % Value 2010-2015
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2015
Table 11 Forecast Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Forecast Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Appendix
National Legislation
EU Legislation
Foods for Special Groups
Nutrition and Health Claims
Food Information for Consumers
Summary
Sources
Summary 1 Research Sources
Fynbo Foods A/S in Health and Wellness (denmark)
Strategic Direction
Key Facts
Summary 2 Fynbo Foods A/S: Key Facts
Summary 3 Fynbo Foods A/S: Operational Indicators
Competitive Positioning
Summary 4 Fynbo Foods A/S: Competitive Position 2015
Royal Unibrew A/S in Health and Wellness (denmark)
Strategic Direction
Key Facts
Summary 5 Royal Unibrew A/S: Key Facts
Summary 6 Royal Unibrew A/S: Operational Indicators
Competitive Positioning
Summary 7 Royal Unibrew A/S: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2010-2015
Table 18 Sales of BFY Beverages by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of BFY Beverages: % Value 2011-2015
Table 20 LBN Brand Shares of BFY Beverages: % Value 2012-2015
Table 21 Distribution of BFY Beverages by Format: % Value 2010-2015
Table 22 Forecast Sales of BFY Beverages by Category: Value 2015-2020
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2011-2015
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2012-2015
Table 28 Distribution of BFY Packaged Food by Format: % Value 2010-2015
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2010-2015
Table 32 Sales of Food Intolerance by Category: % Value Growth 2010-2015
Table 33 Lactose-free Dairy by Type: % Value 2010-2015
Table 34 NBO Company Shares of Food Intolerance: % Value 2011-2015
Table 35 LBN Brand Shares of Food Intolerance: % Value 2012-2015
Table 36 Distribution of Food Intolerance by Format: % Value 2010-2015
Table 37 Forecast Sales of Food Intolerance by Category: Value 2015-2020
Table 38 Forecast Sales of Food Intolerance by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 40 Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Table 41 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2010-2015
Table 42 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2010-2015
Table 43 NBO Company Shares of Fortified/Functional Beverages: % Value 2011-2015
Table 44 LBN Brand Shares of Fortified/Functional Beverages: % Value 2012-2015
Table 45 Distribution of Fortified/Functional Beverages by Format: % Value 2010-2015
Table 46 Forecast Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 47 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 49 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Table 50 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2010-2015
Table 51 Key Functional Ingredients in Fortified/Functional Bread: % Value 2010-2015
Table 52 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Value 2010-2015
Table 53 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2010-2015
Table 54 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Value 2010-2015
Table 55 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Value 2010-2015
Table 56 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2011-2015
Table 57 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2012-2015
Table 58 LBN Brand Shares of Fortified/Functional Bread: % Value 2012-2015
Table 59 Distribution of Fortified/Functional Packaged Food by Format: % Value 2010-2015
Table 60 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of NH Beverages by Category: Value 2010-2015
Table 63 Sales of NH Beverages by Category: % Value Growth 2010-2015
Table 64 NBO Company Shares of NH Beverages: % Value 2011-2015
Table 65 LBN Brand Shares of NH Beverages: % Value 2012-2015
Table 66 Distribution of NH Beverages by Format: % Value 2010-2015
Table 67 Forecast Sales of NH Beverages by Category: Value 2015-2020
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Packaged Food by Category: Value 2010-2015
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Table 71 NBO Company Shares of NH Packaged Food: % Value 2011-2015
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2012-2015
Table 73 Distribution of NH Packaged Food by Format: % Value 2010-2015
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2015-2020
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Organic Beverages by Category: Value 2010-2015
Table 77 Sales of Organic Beverages by Category: % Value Growth 2010-2015
Table 78 NBO Company Shares of Organic Beverages: % Value 2011-2015
Table 79 LBN Brand Shares of Organic Beverages: % Value 2012-2015
Table 80 Distribution of Organic Beverages by Format: % Value 2010-2015
Table 81 Forecast Sales of Organic Beverages by Category: Value 2015-2020
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Packaged Food by Category: Value 2010-2015
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2010-2015
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2011-2015
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2012-2015
Table 87 Distribution of Organic Packaged Food by Format: % Value 2010-2015
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2015-2020
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2015-2020












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