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Health and Wellness in Greece

  • April 2016
  • -
  • Euromonitor International
  • -
  • 97 pages

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Continuing the review period trend, health and wellness products declined in value terms in 2015. Volume sales declined across a number of health and wellness food and beverages categories as a result of Greek consumers becoming more conservative in their spending on food and beverages generally. Discounting also contributed to hindering value growth given that, as with standard food and beverages, manufacturers tried to support volume sales by employing promotional activities that made...

Euromonitor International's Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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