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Health and Wellness in Sweden

  • April 2016
  • -
  • Euromonitor International
  • -
  • 110 pages

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Swedish consumers are becoming increasingly educated about the ingredients used in beverages and are more aware of the importance of a healthy lifestyle. These factors in combination with an improving economic environment contributed to increasing sales during the review period and into 2015. HW food and beverages performed well throughout the course of the review period in current value terms. Swedes demand natural, purer and functional products, which has led to the stable growth. Consumer...

Euromonitor International's Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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