Table of Contents
Whilst the difficult economic conditions in Italy continued to limit sales of home improvement products, this was not as severe a decline as seen in some other areas of home and garden, as many consumers continued to be forced to carry out their own repairs rather than employing a third party to do so, as a way to save money on more basic maintenance jobs around the home. Not only this, some retailers, such as Leroy Merlin and Brico Io, started to target younger consumers and women in their...
Euromonitor International’s Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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