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Home Improvement in Italy, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 19 pages

Whilst the difficult economic conditions in Italy continued to limit sales of home improvement products, this was not as severe a decline as seen in some other areas of home and garden, as many consumers continued to be forced to carry out their own repairs rather than employing a third party to do so, as a way to save money on more basic maintenance jobs around the home. Not only this, some retailers, such as Leroy Merlin and Brico Io, started to target younger consumers and women in their...

Euromonitor International’s Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Improvement in Italy, Euromonitor International
HOME IMPROVEMENT IN ITALY
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2008-2013
Table 2 Sales of Home Improvement by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Home Improvement: % Value 2009-2013
Table 4 LBN Brand Shares of Home Improvement: % Value 2010-2013
Table 5 Distribution of Home Improvement by Format: % Value 2008-2013
Table 6 Forecast Sales of Home Improvement by Category: Value 2013-2018
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2013-2018
Leroy Merlin Italia SRL in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 1 Leroy Merlin Italia Srl: Key Facts
Summary 2 Leroy Merlin Italia Srl : Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Leroy Merlin Italia Srl: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin Italia Srl: Competitive Position 2013
Executive Summary
Recession Continues To Take Its Toll on Non-food Products
Internationalisation and Branding Are the Keys To Survival for Italian Manufacturers
Shifting From Independents To Chains....and Back?
Consumers Value Choice and Advice When Making Their Purchases
Non-store Retailing Is on the Rise
Key Trends and Developments
Tough Economy Impacts Consumer Spending
Internet Retailing Increases, and Store-based Retailing Is Revamped
A New Approach To Private Label
Market Data
Table 8 Sales of Home and Garden by Category: Value 2008-2013
Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 12 Distribution of Home and Garden by Format: % Value 2008-2013
Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 5 Research Sources












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