Table of Contents
Nike continues to focus on new product innovation and development to maintain its leading position in the US sportswear market. The company actively introduces new athletic apparel and footwear that feature new technologies, styles, silhouette, materials and functionality to meet various consumer needs. The innovative footwear technology, Nike Flyknit, was one of its successful product innovations in 2014-2015. Nike Flyknit footwear was initially launched in 2012 for running shoes, and Nike...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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