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Bottled Water Market in South Africa 2016-2020

  • May 2016
  • -
  • Infiniti Research Limited
  • -
  • 57 pages

Outlook of the bottled water market in South Africa

Technavio’s market research analyst predicts the bottled water market in South Africa to grow rapidly at a CAGR of around 25% by 2020. Rampant water contamination has led to the proliferation of waterborne diseases like jaundice and cholera. Since most bottled water brands meet the standards set by governments and regulatory bodies, consumers prefer consuming bottled water that are microbe-free and purified. This growing preference for bottled water among the populace will result in the substantial growth of this market in South Africa during the forecast period.

South Africa’s water crisis is expected to bolster the demand for bottled water during the estimated period. Also, factors such as the rise in disposable income and growing urbanization are expected to impel the bottled water market in South Africa until the end of 2020.

Product-based segmentation of the bottled water market in South Africa
- Still unflavored
- Still flavored
- Sparkling unflavored
- Sparkling flavored

The still unflavored bottled water segment currently dominates this market and accounts for approximately two-third of the total market share. Factors such as the declining consumption of tap water, widespread water contamination, and growing incidence of water-borne diseases are boosting the demand for still unflavored bottled water during the forecast period. Also, the growing demand for hygienic water coupled with portability and attractiveness of bottled water will improve the sale of still unflavored bottled water until the end of 2020.
Segmentation by distribution channel and analysis of the bottled water market in South Africa
- Retail outlets
- Service stations and convenience stores
- Restaurants
- Wholesalers

In this market research, analysts have estimated the retail outlets segment to dominate this market and to account for more than half of the total market share in 2015. Retail outlets are rapidly gaining popularity owing to the ease of shopping, growing desire for convenience, and availability of a wide array of options.
Competitive landscape and key vendors
The bottled water market in South Africa is subject to rapidly changing consumer demands and preferences. Intense competition and declining profit margins constitute significant risk factors for the vendors in this market. To survive and succeed in the intensely competitive environment, it becomes imperative for these vendors to distinguish their product offerings with a clear and unique value proposition.
Top vendors in the market are -
- aQuellé
- Nestlé
- Coca-Cola

Other prominent vendors in the market include Bené, Karoo Spring Water, and Oryx Aqua.


Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the bottled water market in South Africa?
- What are the key market trends impacting the growth of the bottled water market in South Africa?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the bottled water market in South Africa?
- What are the key outcomes of the five forces analysis of the bottled water market in South Africa?

Technavio also offers customization on reports based on specific client requirement.
Related reports
- Global Bottled Water Market 2015-2019
- Bottled Water Market in APAC 2015-2019
- Global Maple Water Market 2016-2020
- Soft Drinks Market in the US 2015-2019

Table Of Contents

Bottled Water Market in South Africa 2016-2020
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: South Africa: Economy overview
- Economy overview
PART 06: Market landscape
- Market overview
- Market size and forecast
- Life cycle of global bottled water market by geography
- Five forces analysis
PART 07: Bottled water vs. other soft drink varieties
- Soft drinks market in South Africa
PART 08: Market segmentation by product type
- Bottled water market in South Africa by product type
PART 09: Bottled water market in MEA
- Bottled water in MEA
PART 10: Market segmentation by distribution channel
PART 11: Bottled water by packaging
PART 12: Market segmentation by regional distribution
PART 13: Bottled water energy consumption
PART 14: Market drivers
PART 15: Impact of drivers
PART 16: Market challenges
PART 17: Impact of drivers and challenges
PART 18: Market trends
PART 19: Vendor landscape
- Competitive landscape
- aQuelle
- Coca-Cola
- Nestle
- Other prominent vendors
PART 20: Appendix
- List of abbreviations
PART 21: Explore Technavio

List of Exhibits
Exhibit 01: Bottled water market in South Africa segmentation
Exhibit 02: Product offerings
Exhibit 03: GDP per capita 2011-2015 ($)
Exhibit 04: Population of South Africa 2011-2015 (millions)
Exhibit 05: Consumer price index 2011-2015 ($)
Exhibit 06: Age split in South Africa (%)
Exhibit 07: Global bottled water market 2014-2019 ($ billions)
Exhibit 08: South Africa as country of overall global battled water market 2015
Exhibit 09: Bottled water market in South Africa 2015-2020 ($ millions)
Exhibit 10: Bottled water market in South Africa 2015-2020 (millions of liters)
Exhibit 11: Per capita trends
Exhibit 12: Life cycle of global bottled water market by geography 2015
Exhibit 13: Five forces analysis
Exhibit 14: Soft drinks market in South Africa 2015-2020 ($ billions)
Exhibit 15: Soft drinks market in South Africa by product 2015 (%)
Exhibit 16: Bottled water market in South Africa by product type 2015
Exhibit 17: Still unflavored bottled water market in South Africa 2015-2020 ($ millions)
Exhibit 18: Still unflavored bottled water market in South Africa 2015-2020 (millions of liters)
Exhibit 19: Average price, PCC, and PCE (2015-2020)
Exhibit 20: Sparkling flavored bottled water market in South Africa 2015-2020 ($ millions)
Exhibit 21: Sparkling flavored bottled water market in South Africa 2015-2020 (millions of liters)
Exhibit 22: Average price, PCC, and PCE (2015-2020)
Exhibit 23: Still flavored bottled water market in South Africa 2015-2020 ($ millions)
Exhibit 24: Still flavored bottled water market in South Africa 2015-2020 (millions of liters)
Exhibit 25: Average price, PCC, and PCE (2015-2020)
Exhibit 26: Sparkling unflavored bottled water market in South Africa 2015-2020 ($ millions)
Exhibit 27: Sparkling unflavored bottled water market in South Africa 2015-2020 (millions of liters)
Exhibit 28: Average price, PCC, and PCE (2015-2020)
Exhibit 29: Bottled water market in MEA 2015 (%)
Exhibit 30: Bottled water market in South Africa by distribution channel 2015
Exhibit 31: Off-trade vs on-trade 2015 (%)
Exhibit 32: Bottled water in South Africa by pack type 2015-2020
Exhibit 33: Bottled water market in South Africa by regional distribution 2015
Exhibit 34: Life cycle analysis
Exhibit 35: Impact of drivers
Exhibit 36: Impact of drivers and challenges
Exhibit 37: Key vendorsin 2015
Exhibit 38: Product overview

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