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  3. > The Contextual marketing can enable CSPs to improve customer satisfaction and increase revenue

Communications service providers (CSPs) face the challenge of retaining their subscribers as over-the-top (OTT) players take an increasing market share of their core services. This Comment focuses on contextual marketing solutions and their role in helping CSPs increase revenue through upselling and cross-selling opportunities while also increasing customer satisfaction.

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The Contextual marketing can enable CSPs to improve customer satisfaction and increase revenue

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