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Home Improvement in Germany, MarketLine

  • July 2015
  • -
  • MarketLine
  • -
  • 31 pages

Introduction

Home Improvement in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany home improvement market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The home improvement market consists of the following segments: decorative materials; electrical hardware; hardware; non-decorative materials; and tools. The decorative materials segment includes paint, varnish, wall tiles, wallpaper, and woodcare products. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps, and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware, such as base metal mountings, door fittings, etc. The non-decorative materials segment includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials, such as bricks, sand, etc. The tools segment includes manual and power tools. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2014 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term to home improvement used in certain countries.

*The German home improvement market had total revenues of $54.7bn in 2014, representing a compound annual growth rate (CAGR) of 0.1% between 2010 and 2014.

*The German home improvement market had total revenues of $54.7bn in 2014, representing a compound annual growth rate (CAGR) of 0.1% between 2010 and 2014.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.6% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $59.1bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home improvement market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home improvement market in Germany

Leading company profiles reveal details of key home improvement market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany home improvement market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany home improvement market by value in 2014?

What will be the size of the Germany home improvement market in 2019?

What factors are affecting the strength of competition in the Germany home improvement market?

How has the market performed over the last five years?

What are the main segments that make up Germany's home improvement market?

Table Of Contents

Home Improvement in Germany, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
BAUHAUS E-Business GmbH and Co. KG 19
Hornbach Holding AG 20
Tengelmann Warenhandelsgesellschaft KG 23
ZEUS GmbH and Co. KG 25
Macroeconomic Indicators 26
Country Data 26
Methodology 28
Industry associations 29
Related MarketLine research 29
Appendix 30
About MarketLine 30



LIST OF TABLES
Table 1: Germany home improvement market value: $ billion, 2010-14 9
Table 2: Germany home improvement market category segmentation: $ billion, 2014 10
Table 3: Germany home improvement market geography segmentation: $ billion, 2014 11
Table 4: Germany home improvement market value forecast: $ billion, 2014-19 12
Table 5: BAUHAUS E-Business GmbH and Co. KG: key facts 19
Table 6: Hornbach Holding AG: key facts 20
Table 7: Hornbach Holding AG: key financials ($) 21
Table 8: Hornbach Holding AG: key financials (€) 21
Table 9: Hornbach Holding AG: key financial ratios 21
Table 10: Tengelmann Warenhandelsgesellschaft KG: key facts 23
Table 11: ZEUS GmbH and Co. KG: key facts 25
Table 12: Germany size of population (million), 2010-14 26
Table 13: Germany gdp (constant 2005 prices, $ billion), 2010-14 26
Table 14: Germany gdp (current prices, $ billion), 2010-14 26
Table 15: Germany inflation, 2010-14 27
Table 16: Germany consumer price index (absolute), 2010-14 27
Table 17: Germany exchange rate, 2010-14 27



LIST OF FIGURES
Figure 1: Germany home improvement market value: $ billion, 2010-14 9
Figure 2: Germany home improvement market category segmentation: % share, by value, 2014 10
Figure 3: Germany home improvement market geography segmentation: % share, by value, 2014 11
Figure 4: Germany home improvement market value forecast: $ billion, 2014-19 12
Figure 5: Forces driving competition in the home improvement market in Germany, 2014 13
Figure 6: Drivers of buyer power in the home improvement market in Germany, 2014 14
Figure 7: Drivers of supplier power in the home improvement market in Germany, 2014 15
Figure 8: Factors influencing the likelihood of new entrants in the home improvement market in Germany, 2014 16
Figure 9: Factors influencing the threat of substitutes in the home improvement market in Germany, 2014 17
Figure 10: Drivers of degree of rivalry in the home improvement market in Germany, 2014 18
Figure 11: Hornbach Holding AG: revenues and profitability 22
Figure 12: Hornbach Holding AG: assets and liabilities 22


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