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Home Improvement in Germany, MarketLine

  • July 2015
  • -
  • MarketLine
  • -
  • 31 pages

Summary

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Introduction

Home Improvement in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany home improvement market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The home improvement market consists of the following segments: decorative materials; electrical hardware; hardware; non-decorative materials; and tools. The decorative materials segment includes paint, varnish, wall tiles, wallpaper, and woodcare products. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps, and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware, such as base metal mountings, door fittings, etc. The non-decorative materials segment includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials, such as bricks, sand, etc. The tools segment includes manual and power tools. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2014 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term to home improvement used in certain countries.

*The German home improvement market had total revenues of $54.7bn in 2014, representing a compound annual growth rate (CAGR) of 0.1% between 2010 and 2014.

*The German home improvement market had total revenues of $54.7bn in 2014, representing a compound annual growth rate (CAGR) of 0.1% between 2010 and 2014.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.6% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $59.1bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home improvement market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home improvement market in Germany

Leading company profiles reveal details of key home improvement market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany home improvement market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany home improvement market by value in 2014?

What will be the size of the Germany home improvement market in 2019?

What factors are affecting the strength of competition in the Germany home improvement market?

How has the market performed over the last five years?

What are the main segments that make up Germany's home improvement market?

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