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Introduction

105 companies active in the automotive industry have declared their desire to develop business in emerging economies. The major stream of investments will be directed to emerging markets: India, Brazil and China. This case study looks at the expansion of investments in the automobile industry in BRIC countries, especially focusing on Brazil due to a unique strategy of pulling in foreign investors.

Features and benefits

* This case study looks at the Brazilian automobile industry and the reasons behind the rapid growth in this market since 2009.
* Provides insight into the foreign direct investments made in Brazil in recent years.

Highlights

By 2020, car sales in Brazil are expected to double to 6.6 million units per year. As a result, Brazil will become the third largest automotive market in the world, after China and the US

Your key questions answered

* What is the main reason for the rapid growth of the Brazilian automobile industry?
* Which major car manufacturers are investing in Brazil and what are their plans?
* What is the outlook for the Brazilian automotive industry?

Table Of Contents

Brazilian automobile industry - Right strategy for tough times
OVERVIEW
Catalyst
Summary
BRIC COUNTRIES A MAIN SOURCE OF GROWTH FOR GLOBAL AUTOMOTIVE INDUSTRY
Strong competitors from BRIC countries
Major manufacturers relocate to developing countries
Mature markets will not recover from the crisis until 2020
BRIC MARKETS WILL DRIVE GROWTH IN THE GLOBAL AUTOMOTIVE INDUSTRY
Despite low sales in mature markets, worldwide vehicle sales are increasing
Development of vehicle sector in BRIC countries - 50% of the global production by 2020
Sales of cars in BRIC countries growing
Prospects of future car market growth in BRIC countries
BRAZIL BECOMES A MAJOR FORCE IN GLOBAL AUTOMOTIVE MARKET
The automotive industry is one of the most important sectors of the Brazilian economy
New strategy in Brazilian automobile sector
The rise of import tax boosted international manufacturer's FDI
Brazilian vehicle import slowing down in 2014
AUTOMOBILE COMPANIES INVEST IN BRAZIL
Fiat is investing up to $7bn by 2016 in Brazil
Volkswagen plans to invest $529m in Brazil
GM confirms investment in Brazil
PACCAR focuses on South American markets, especially Brazil
Renault-Nissan to invest $1.7bn in Brazil
Mercedes to invest $456m in Brazil
Jaguar Land Rover to invest $437m in new plant in Itatiaia
Other manufacturers also plan to invest in Brazil
FUTURE DEVELOPMENT
Optimistic view for Brazilian car industry as investments are pouring in
CONCLUSIONS
The importance of the Brazilian automobile industry will continue to grow
APPENDIX
Definitions
Sources
Further Reading
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