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Supplying Volvo

  • February 2014
  • -
  • Supplier Business
  • -
  • 55 pages

This new addition to the Supplying the OEMs series of reports takes a look at Swedish premium manufacturer Volvo. The report examines the company’s product and platform strategy, including the upcoming SPA and CMA platforms. The report also goes inside the Volvo’s purchasing strategy, including an in-depth interview with Lars Wrebo, Senior Vice President of Purchasing and Manufacturing at Volvo.
The report also looks at the company’s current manufacturing sites based in Sweden, its future production strategy for China, the relationship with parent company Geely, and looks at OEM-supplier relations. The report is backed up with IHS Automotive production forecasts for the Volvo brand; the industry standard for automotive forecasting and analysis.

Volvo is one of the most iconic and best-known Swedish brands. Although a relatively small company, assembling fewer than 500,000 cars per year in recent times, it is arguably one of the best-known automotive companies world-wide. Its widespread recognition derives from its reputation for leading-edge safety technology and environmental compliance. It has traditionally been seen, especially in the United States, United Kingdom, and some continental European markets, as the supplier of the archetypal middle-class family car, especially its estate models.
It has had an eventful history, having moved from independence to being part of Ford’s Premier Automotive Group (1999–2010) and onto Chinese ownership in the last four years. Geely paid USD1.8bn for Volvo. After a period of some uncertainty, especially regarding what the new owners, Geely, really wanted to do with the company, it is now in the midst of revamping its entire model line-up and expanding geographically. An investment programme worth around USD11bn is nearing completion.

Table Of Contents

Supplying Volvo
Financial Overview
First-half 2013 summary
Product and platform strategy
Current major model programmes
Future platforms and model programmes
Powertrain strategy
New 4-cylinder engines
Purchasing strategy
Lars Wrebo, Senior Vice President of Purchasing and Manufacturing at Volvo
Introduction and evolution of the purchasing function at Volvo
The role and significance of Geely
Implications for suppliers
The significance of the new platforms
Size and scale of purchasing function …
Developments in China
Sourcing in Sweden
Government support
Supplier assessment
Supplier finance
Directed sourcing, managing tier two suppliers
Supply chain security
Implications of the new platforms for manufacturing
Expanding existing manufacturing operations
Reasons for S60 being made in two places …
Supplier interview: David Grice, Johnson Controls Sweden AB
Production strategy and manufacturing footprint
A growing manufacturing network
Gothenburg - Torslanda
Skovde engine plant
Floby component plant
Major new investment
Chengdu supplier network
Environmental compliance
Joint model development with Geely
Vehicle connectivity
Extending pedestrian detection technology to cyclist detection
Night driving improved through innovative high-beam systems
Self-driving, autonomous cars
New battery concept: energy storage within body panels
Forward model program
OEM-Supplier relations survey results


Figure 1: Volvo Concept XC Coupe
Figure 2: Volvo Concept Coupe
Figure 3: Volvo V40
Figure 4: Volvo S60
Figure 5: Volvo V70
Figure 6: Volvo S80
Figure 7: Volvo XC90
Figure 8: Volvo XC90 Safety Cage
Figure 9: Volvo Drive-E diesel engine
Figure 10: Volvo Drive-E petrol engine
Figure 11: Geographic split of Volvo purchasing (2012)
Figure 12: Volvo's Skovde engine plant
Figure 13: Production at Volvo's Ghent plant
Figure 14: Production at Volvo's Chengdu plant
Figure 15: Teams at Volvo's Chengdu plant
Figure 16: Volvo forward model program 2013-2021
Figure 17: SuRe Index 2013 - Top of the Ranking
Figure 18: SuRe Index 2013 - Middle of the Ranking
Figure 19: 2012-2013 Profit potential results on scale
Figure 20: 2012-2013 Organisation results on scale
Figure 21: 2012-2013 Trust results on scale
Figure 22: 2012-2013 Pursuit of excellence results on scale
Figure 23: 2012-2013 Outlook results on scale


Table 1: Volvo Cars: financial highlights first-half 2013 vs. first-half 2012
Table 2: Volvo Cars retail sales first-half 2013 vs. first-half 2012
Table 3: Volvo 2012 sales by powertrain type
Table 4: Volvo sales forecast for 2013 and 2018 by nameplate
Table 5: Volvo model production forecast, including platform
Table 6: Sequenced suppliers at Volvo's Ghent plant
Table 7: Parts delivered DSV from a warehouse within the Ghent complex
Table 8: Volvo production forecast by country and production plant 2010-2017

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