Table of Contents
This new addition to the Supplying the OEMs series of reports takes a look at Swedish premium manufacturer Volvo. The report examines the company’s product and platform strategy, including the upcoming SPA and CMA platforms. The report also goes inside the Volvo’s purchasing strategy, including an in-depth interview with Lars Wrebo, Senior Vice President of Purchasing and Manufacturing at Volvo.
The report also looks at the company’s current manufacturing sites based in Sweden, its future production strategy for China, the relationship with parent company Geely, and looks at OEM-supplier relations. The report is backed up with IHS Automotive production forecasts for the Volvo brand; the industry standard for automotive forecasting and analysis.
Volvo is one of the most iconic and best-known Swedish brands. Although a relatively small company, assembling fewer than 500,000 cars per year in recent times, it is arguably one of the best-known automotive companies world-wide. Its widespread recognition derives from its reputation for leading-edge safety technology and environmental compliance. It has traditionally been seen, especially in the United States, United Kingdom, and some continental European markets, as the supplier of the archetypal middle-class family car, especially its estate models.
It has had an eventful history, having moved from independence to being part of Ford’s Premier Automotive Group (1999–2010) and onto Chinese ownership in the last four years. Geely paid USD1.8bn for Volvo. After a period of some uncertainty, especially regarding what the new owners, Geely, really wanted to do with the company, it is now in the midst of revamping its entire model line-up and expanding geographically. An investment programme worth around USD11bn is nearing completion.
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