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QR Codes: Compiled Data (2013)

  • January 2013
  • -
  • DigitalPrintingReports.com
  • -
  • 31 pages

As interest in QR and other mobile barcodes has grown, so has the base of data on the use of these codes by consumers. But the information is scattered. Updated at different rates. It is not organized in a way that you can easily make comparisons, let alone find it in the first place. Really, someone should take all of the available data and put it into a single, comprehensive report. So that's what we did.

Digital Printing Reports didn't create this data, but we compiled it from the variety of data available from the industry. It comes from companies processing QR and other mobile barcodes, those processing mobile payments, and individual companies like MGH (an ad agency) and Google. The data covers the following topics:

Growth and adoption of mobile barcodes
Demographics of QR code scanners, including age, income, education level, and household income
Repeat scanning and new users
Motivation for scanning QR codes
Scanned media

This 54-page report combines the available data and organizes it by category so you can get a quick overview of the landscape and compare data to get a more comprehensive picture.

Table Of Contents

QR Codes: Compiled Data (2013)
TABLE OF CONTENTS
Introduction 4
Section 1: QR Code Adoption 6
Widespread Adoption of QR Codes 6
What Industries Have the Most Scans? 9
User Demographics 10
QR Code Awareness Among Marketers 11
Scans Around the World 13
Section 2: QR Code Usage and Media 15
Why Do People Scan? 15
What Media Do People Scan? 16
Scans in Publishing 18
Where Are People Scanning? 19
Section 3: QR Codes and Mobile Commerce 20
M-Commerce Adoption 20
Mobile Payment Apps 23
Mobile Payment Activities 24
In-Store Shopping 25
Nonprofit Donations 27
Section 4: Conclusions 28
About Heidi Tolliver-Walker 29

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