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  3. > Global and China Automotive Seat Motor Industry Report, 2013-2014

Passenger vehicle seat motors account for above 95% of the entire automotive seat motor market. Only mid-range and upscale passenger vehicles were equipped with seat motors before 2010, but, with intensified configuration competition among vehicle manufacturers and users’ growing appetite for comfort, the installation rate of automotive seat motor has been gradually increasing in recent years.

Japanese and German companies play a leading role in automotive seat motor market globally, with the former ranking first with over 40% market share. The world’s eight major automotive seat motor suppliers occupy 70% of the global market, of which four are from Japan, namely, ASMO, Nidec, Mitsuba and Mabuchi, two from Germany, i.e., Bosch and Brose, one from Hong Kong, China, i.e., Johnson Electric, and one from Chinese Mainland, i.e, Shenghuabo Group.

The mainland Chinese companies started late in automotive seat motor field. Most of them began producing such motors after 2003, with scale being small and technologies lagging behind international peers. By 2013, only Shenghuabo Group and Zhejiang Founder Motor Limited Company can produce over 1 million sets of seat motors each annually in Mainland China. Chinese automotive seat motor market now is dominated by foreign manufacturers.

China has been the world’s largest automobile and auto parts markets for five consecutive years since 2009. In the context of such favorable conditions, the world’s leading vehicle and auto parts companies have made more efforts to explore the Chinese market, with key global seat motor manufacturers having set up factories or subsidiaries in China, and most of them having constantly built new plants or expanded capacities over the past three years.

Global and China Automotive Seat Motor Industry Report, 2013-2014 focuses on the following:
Overview of automotive seat motor, covering the components of automotive power seat, classification and technical standards of automotive seat motor;
Global and Chinese power seat market, including global and Chinese automobile market, major global and Chinese automotive seat companies and global and Chinese automotive power seat market size;
Global and Chinese automotive seat motor market, embracing the size and competition of global and Chinese automotive seat motor market.
Operation and automotive seat motor business of 8 Chinese and 6 international companies.


Table Of Contents

Global and China Automotive Seat Motor Industry Report, 2013-2014
1. Overview of Automotive Seat Motor
1.1 Automotive Power Seat
1.2 Definition and Classification
1.3 Technical Standard

2. Global and Chinese Automotive Power Seat Market
2.1 Global and Chinese Automobile Market
2.1.1 Global Automobile Market
2.1.2 Chinese Automobile Market
2.2 Global and Chinese Automotive Power Seat Market
2.2.1 Major Global Companies
2.2.2 Major Chinese Companies
2.2.3 Market Size

3. Global and Chinese Automotive Seat Motor Market
3.1 Development Status and Trends
3.2 Global Automotive Seat Motor Market
3.2.1 Market Size
3.2.2 Competitive Landscape
3.3 Chinese Automotive Seat Motor Market
3.3.1 Market Size
3.3.2 Competitive Landscape

4. Automotive Seat Motor Companies
4.1 Zhejiang Founder Motor Co., Ltd.
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Automotive Seat Motor Business
4.2 Shenghuabo Group
4.2.1 Profile
4.2.2 Automotive Seat Motor Business
4.2.3 Zhejiang Shenghuabo Automobile Electric Appliance Shanghai Co., Ltd.
4.2.4 Zhejiang Shenghuabo Automobile Electric Appliance Anhui Co., Ltd.
4.3 Johnson Electric
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Automotive Seat Motor Business
4.4 Brose
4.4.1 Profile
4.4.2 Operation
4.4.3 Automotive Seat Motor Business
4.4.4 Shanghai Brose Electric Motors Co., Ltd.
4.5 ASMO
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Automotive Seat Motor Business
4.5.5 Tianjin ASMO Automotive Small Motor Co., Ltd.
4.5.6 ASMO Hangzhou Xiaoshan Automotive Small Motor Co.,Ltd.
4.6 Nidec
4.6.1 Profile
4.6.2 Operation
4.6.3 Revenue Structure
4.6.4 Automotive Seat Motor Business
4.7 Mabuchi Motor Co., Ltd.
4.7.1 Profile
4.7.2 Operation
4.7.3 Revenue Structure
4.7.4 Automotive Seat Motor Business
4.8 Bosch
4.8.1 Profile
4.8.2 Operation
4.8.3 Revenue Structure
4.8.4 Automotive Seat Motor Business
4.8.5 Bosch Automotive Products (Changsha) Co., Ltd.
4.9 MITSUBA
4.9.1 Profile
4.9.2 Operation
4.9.3 Revenue Structure
4.9.4 Automotive Seat Motor Business
4.9.5 Guangzhou Mitsuba Electric (Wuhan) Co., Ltd.
4.10 Other Companies in China
4.10.1 Zhejiang Kefon Auto-Electric Co., Ltd.
4.10.2 Jiangsu Yidong Aviation Machinery Co., Ltd.
4.10.3 Zhangjiagang Heli Motor Co., Ltd.
4.10.4 Shenzhen Puda Motor Co., Ltd.
4.10.5 Shanghai Mansda Industrial Co., Ltd.

Companies Mentioned
Automotive Seat Motor Companies
Zhejiang Founder Motor Co., Ltd.
Shenghuabo Group
Zhejiang Shenghuabo Automobile Electric Appliance Shanghai Co., Ltd.
Zhejiang Shenghuabo Automobile Electric Appliance Anhui Co., Ltd.
Johnson Electric
Brose
Shanghai Brose Electric Motors Co., Ltd.
ASMO
Tianjin ASMO Automotive Small Motor Co., Ltd.
ASMO Hangzhou Xiaoshan Automotive Small Motor Co.,Ltd.
Nidec
Mabuchi Motor Co., Ltd.
Bosch
Bosch Automotive Products (Changsha) Co., Ltd.
MITSUBA
Guangzhou Mitsuba Electric (Wuhan) Co., Ltd.
Other Companies in China
Zhejiang Kefon Auto-Electric Co., Ltd.
Jiangsu Yidong Aviation Machinery Co., Ltd.
Zhangjiagang Heli Motor Co., Ltd.
Shenzhen Puda Motor Co., Ltd.
Shanghai Mansda Industrial Co., Ltd.

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