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The Cross Platform Mobile Development Tools market is beginning to mature as revenue growth slows. We expect the market to grow from $3.2 billion US dollars in 2013 to $3.6 US dollars in 2014, representing a 14% growth rate. This is a decrease from the 97% rate we saw in 2013.

A variety of factors contribute to this trend:

-        Increased popularity of native apps – Developers are still struggling with the limitations of cross platform development. The performance of web technologies and access to device level functionality are cited by developers as significant challenges, pushing them toward native app development.
-        Growth of mobile developer population is slowing – The percentage of mobile developers with less than one year experience is decreasing, indicating the rate at which new developers entering the field is decelerating.
-        Diminishing productivity returns – Developers are reporting less efficiency gains when using cross platform mobile development tools compared to previous years. The drop is eroding the perceived value of tools.
-        Spending per developer is dropping – The investment made on mobile development tools on a per developer basis has dropped over the past 14 months.

This study covers cross platform mobile development tools that enable developers to write applications, using a variety of languages that run on multiple mobile operating systems with minimal code changes. From a geographic perspective, the large and increasingly technical populations in the Asia Pacific region present the greatest opportunity for mobile development tools vendors. The enterprise is also an important market segment contributing representing the vast majority of revenues for tools vendors.

A shortage of native developers within the enterprise is continuing to help drive growth for cross platform mobile development tools. This shortage is also changing industry dynamics. As IT departments are challenged to fulfill line of business managers requests for apps, application development is becoming more distributed with less control centered in the IT department. This shift is requiring unique strategies to target both the IT managers and line of business developers. Vendors are evolving business models and distribution strategies to better reach and serve diverse buyers and influencers across the enterprise.

Cross platform development tool vendors are also expanding their portfolio of offerings. Vendors can no longer focus on a single development approach but need to embrace various tools and services to support users with a range of skills. As vendors embrace multiple approaches they are also bringing to market a variety of auxiliary services to support their clients in building, supporting, managing, and improving their cross platform apps. These services include analytics, testing services, back-end services, MVC and MVVC frameworks, and enterprise mobility management services.

Acceptance of cloud based tools is also growing. Vendors began offering cloud service a few years ago and enterprises initially were hesitant to risk managing data and software in the cloud. As the general cloud trend takes hold across the enterprise, progressive companies are embracing the cloud model for cross platform mobile development tools and services.

New entrants and open source frameworks are also emerging providing lighter frameworks built from scratch for mobile app development. Ionic Framework is one tool that is gaining significant traction in the market.

With the market becoming more competitive, sound strategies and precise execution will vital to successful growth.

Table Of Contents

Cross Platform Mobile Development Tools: Market Analysis and Forecast - Third Edition
1.0 Chapter One: Market Structure
1.1 Mobile App Development Approaches
1.1.1Hand Coded Applications
1.1.2 Mobile Web Application Frameworks
1.1.3 Native Wrappers
1.1.4 Native Widget Platforms
1.1.5 Recompilers and Translators
1.2 Substitutes
1.2.1 Thin Client Solutions
1.2.2 Drag and Drop/WSIWYG
2.0 Chapter Two: Trends, Drivers and Strategies
2.1 The Evolution of Tool Kits and Platforms
2.2 Market Drivers
2.2.1 App Explosion in the Enterprise
2.2.2 BYOD
2.2.3 Shortage of Development Skills
2.3 Market Trends
2.3.1 Market Positioning
2.3.2 Evolving Native Ecosystems
2.3.2.1Opposing Android Fragmentation Forces
2.3.2.2 Apple Modernizing Language
2.3.2.3 Emergence of Microsoft Ecosystem in Mobile
2.3.3 Changing Application Architecture
2.3.4 Acceptance of Cloud Build Services
2.4 New entrants
2.4.1 Ionic Framework
2.4.2 Haxe
2.4.3 Oracle Mobile Framework
2.5 Strategic Challenges and Opportunities
2.5.1 Serving the Enterprise While Still Innovating
2.5.2 The Automotive Opportunity
2.6 Growth Strategies
2.6.1 Lifecycle Management Features Incorporated Into Platforms
2.6.1.1Enterprise Mobility Management
2.6.1.2Testing
2.6.1.3 Analytics
2.6.2 Vendors Add Features to Increase Efficiency in Building Apps
2.6.2.1 MVC and MVVM
2.6.2.2 Emergence of Object Relational Mapping (ORM)
2.6.2.3 Cloud and Collaboration
2.6.2.4 Templates, Components, Widgets and Even Full Blown Apps
2.6.3 Back End Integration Strategies
2.6.3.1 mBaaS Integration
2.6.3.2 Partner
2.6.3.3 Prebuilt Connector
2.7 Changing Business Models
2.7.1 Moving Away From the Runtime License
2.7.2 MandA Transactions
3.0 Chapter Three: Developer Survey
3.1 Methodology
3.2 Demographics
3.3 Developer Experience
3.4 Development Approaches
3.5 Tools Used By Developers
3.6 Frameworks
3.7 Development Platforms
3.8 Value and Demand for Cross Platform Mobile Development Tools
3.9 Platforms Targeted
3.10 Criteria for Choosing Tools
4.0 Chapter Four: Forecasts
4.1 Business Models
4.2 Regional Analysis
5.0 Chapter Five: Conclusions and Recommendations
5.1 Improve Performance and Efficiency
5.2 The Asia Pacific Market Presents Significant Opportunity
5.3 Understand Customers and Channels
5.4 Move Beyond Backend Services
5.5 Remain Flexible and Open to New Approaches
6.0 Chapter Six: Vendor Profiles
6.1 Adobe
6.1.1 Overview
6.1.2 Products
6.1.3 Business model
6.1.4 Competitive advantages
6.1.5 Competitive challenges
6.2 Intel Corporation
6.2.1 Overview
6.2.2 Product
6.2.3 Relevant Intel Subsidiaries
6.2.4 Business Model
6.2.5 Competitive Advantage
6.2.6 Competitive Challenges
6.3 IBM
6.3.1 Company Overview
6.3.2 Products
6.3.3 Business Model
6.3.4 Competitive Advantages
6.3.5 Competitive Challenges
6.4 Motorola Solutions
6.4.1 Overview
6.4.2 Products
6.4.3 Business model
6.4.4 Competitive advantages
6.4.5 Competitive challenges
6.5 Sencha Inc.
6.5.1 Overview
6.5.2 Products
6.5.3 Business model
6.5.4 Competitive advantages
6.5.5 Competitive challenges
6.6 Xamarin
6.6.1 Overview
6.6.2 Products
6.6.3 Business model
6.6.4 Competitive advantages
6.6.5 Competitive challenges
6.6.6 Competitive advantages
6.6.7 Competitive challenges

Table of Figures

Figure 1 - Application Framework Architecture
Figure 2 - Native Wrapper Architecture
Figure 3 - Native Web App Architecture
Figure 4 - Market Positioning
Figure 5 - MVC Diagram
Figure 6 - Model-View-Model View Architecture
Figure 7 - Recent MandA activity
Figure 8 - Survey Respondents Segmented by Geographic Region
Figure 9 - Survey Respondents Segmented by Revenues of Employer
Figure 10 - Survey Respondents Segmented by Role in Purchasing Tools
Figure 11 - Types of Applications Developed
Figure 12 - Mobile Development Experience
Figure 13 - General Software Development Experience
Figure 14 - Mobile Development Experience, Year to Year Comparison
Figure 15 - Mobile Developer Experience Segmented by Language
Figure 16 - Increase in Developer Experience Segmented by Language
Figure 17 - Challenges in Developing Cross Platform Mobile Applications
Figure 18 - Developer Commitment to HTML5
Figure 19 - Year to Year Comparison, Developer Commitment to HTML5
Figure 20 - Developer Commitment to HTML5, Segmented by Enterprise vs. Consumer Developer
Figure 21 - Approach to Cross Platform Development
Figure 22 - Year to Year Comparison, Approach to Cross Platform Development
Figure 23 - Approach to Cross Platform Development, Segmented by Enterprise vs. Consumer Developers
Figure 24 - Types of Tools Used by Developers
Figure 25 - Web Frameworks Currently Using, Year over Year Comparison
Figure 26 - Web Frameworks Developers are Interested in Using, Year over Year Comparison
Figure 27 - Web Frameworks Tried but Abandoned, Year over Year Comparison
Figure 28 - Cross Platform Mobile Development Platforms Currently Using
Figure 29 - Cross Platform Development Platforms Interested in Using
Figure 30 - Cross Platform Mobile Development Platforms Tried but Abandoned
Figure 31 - Reduction in Development Time Using Cross Platform Tools, Year to Year Comparison
Figure 32 - Investment in Cross Platform Development Tools, Year to Year Comparison
Figure 33 - Investment in Cross Platform Development Tools, Segmented by Enterprise and Consumer Developer
Figure 34 - Share of Spending, Tools vs. Services
Figure 35 - Spending Comparison Year to Year
Figure 36 - Amount of Spending Changes Forecast, Cross Platform Development Tools
Figure 37 - Amount of Spending Changes Forecast, Cross Platform Services
Figure 38 - Number of Tools Used per Developer, Year to Year Comparison
Figure 39 - Devices Targeted by Mobile Developers
Figure 40 - Mobile Platforms Targeted
Figure 41 - Mobile Platforms Targeted in Next 12 Months
Figure 42 - Most Important Feature in Choosing Cross Platform Mobile Dev. Tools, Ranked
Figure 43 - Most Important Attributes in Choosing Cross Platform Mobile Dev. Tools, Ranked
Figure 44 - Preferred Business Models by Users
Figure 45 - Preferred Business Models by Users, Segmented by Enterprise and Consumer Developers
Figure 46 - Total Market Cross Platform Mobile Development Tools and Services: 2013-2018 Forecast
Figure 47 - Total Developers Using Cross Platform Mobile Development Tools: 2013-2018 Forecast
Figure 48 - Average Spending Per Developer Forecast: 2013-2014

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