Table of Contents
BMCE’s main strategy will be fixed on investing at international level. As such, the company is planning to maintain good shares in West African and Maghreb countries, mainly Tunisia, as an emerging market. The company is also planning to rely on the active young population by developing its offers to satisfy their needs and to follow up developing technologies.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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