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Coach Inc in Luxury Goods

  • July 2014
  • -
  • Euromonitor International
  • -
  • 38 pages

Coach is among the best-known American luxury brands. In the US, the company is positioned as “accessible luxury” and has over time come to rely to a large extent on its considerable network of factory stores. In international markets, the company has pursued a more luxury-focused pricing strategy. China has been a major target for its recent investment with over 100 Coach retail stores now in operation. Coach’s recent US performance however has been poor, suggesting the company has lost its foc...

Euromonitor International’s Coach Inc in Luxury Goods Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Luxury Goods industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.


Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Coach Inc in Luxury Goods
Coach Inc in Luxury Goods
Euromonitor International
July 2014
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Luxury Accessories
Designer Apparel (Ready-to-Wear)
Super Premium Beauty and Personal Care
Luxury Travel Goods
Luxury Jewellery and Timepieces
Brand Strategy
Operations
Recommendations

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