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Mergers and Acquisitions in Action for Alcoholic Drinks

  • March 2014
  • -
  • Euromonitor International
  • -
  • 40 pages

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Using a variety of historic examples, this briefing looks at all aspects of M&A activity, from motives, paying the right amount to integrating the new acquisition. Although focused on the major alcoholic drinks categories, aspects of this briefing are relevant to players in all industries interested in understanding the process.

Euromonitor International’s Mergers and Acquisitions in Action for Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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