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Baby Food Australia 2014

  • March 2014
  • -
  • ERC
  • -
  • 102 pages

Summary

“Baby Food Australia 2014” is a new report by ERC that analyzes the Baby Food industry demand prospects in Australia, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Australia along with the foreign trade involving the Baby Food industry.

Key Findings

- Demand for Baby Food in Australia is expected to register an increase of 11.9% in value terms between 2011 and 2017
- Baby Milks is the biggest product sector in the Baby Food industry of Australia with US$250.1 Million in 2013
- Breastfeeding rates have been gradually increasing over the years in Australia as a result of a number of government initiatives to promote breastfeeding

Synopsis

- “Baby Food Australia 2014” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Australia.
- This report is the result of ERC's extensive market research covering Baby Food in Australia. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Australia.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Australia's Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Australia along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Australia, with a mention of the major Food retailers in the country, along with the Baby Food distribution in Australia.
- This report also provides future projections of the Baby Food industry in Australia considering various trends which are likely to affect the industry.

Reasons To Buy

- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Australian market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table Of Contents

Baby Food Australia 2014
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
Baby Population, 2007-2013
Socio-Demographic Factors
Trends in Socio-Demographic Characteristics of Women Aged 18-44 Years, 1986-2006
Trends in Women in Employment, 2007-2013
Labour Force Status of Women with Children, 1996 and 2006
Births by Age of Mother, 2007 and 2011
Breastfeeding
Breastfeeding Trends by Age of Baby, 1995-2010
Exclusively Breastfed Infants by Age, 2010 and 2011/12
Consumption of Non-Breast Milk and Solids by Age of Infant, 2004 and 2010
Consumption of Breastmilk and Solids by Age of Infant, 2011/12
Breastfeeding by Economic Status of Mother and Age of Baby, 2010
Breastfeeding by Age and Educational Attainment of Mother and Age of Baby, 2010
Government Initiatives
Market Profile
Overview
Introduction
Key Features and Developments
Sales of Organic Baby Food by Sector, 2009-2013
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Shares, 2007-2013
Baby Food: Manufacturer Shares by Sector, Value, 2013
Baby Food: Manufacturer Shares by Sector, Volume, 2013
Baby Milks
Key Features and Developments
Segmentation
Baby Milks: Segmentation by Stage, 2007-2013
Baby Milks: Market Segmentation, 2008 and 2009
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Brand Shares, Value, 2007-2013
Baby Milks: Brand Shares, Volume, 2007-2013
Manufacturer Shares by Stage, 2011
Baby Milks: Brands by Segment, 2014
Baby Cereals and Snacks
Key Features and Developments
Segmentation
Baby Cereals and Snacks: Market Segmentation, 2008-2013
Per Capita Trends
Baby Cereals and Snacks: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Baby Cereals and Snacks: Manufacturer Shares, 2007-2013
Baby Cereals: Manufacturer and Brand Shares, 2009-2013
Baby Snacks: Manufacturer Shares, 2007-2013
Baby Cereals and Dry Meals: Main Brands Available, 2014
Baby Snacks: Main Brands Available, 2014
Wet Baby Meals
Key Features and Developments
Segmentation
Breakdown of Sales of Wet Meals by Target Age Group, 2009(1)
Organic Baby Food: Market Penetration, 1997-2013
Wet Baby Meals: Sales by Pack Type, 2007-2013
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Wet Baby Meals: Market Shares, Value, 2007-2013
Wet Baby Meals: Market Shares, Volume, 2007-2013
Wet Baby Meals: Market Shares by Type of Packaging, Value 2012
Organic Baby Food: Manufacturer Shares, 2008 and 2013
Wet Baby Meals: Main Brands Available, 2014
Baby Drinks
Key Features and Developments
Per Capita Trends
Baby Drinks: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Baby Drinks: Manufacturer Shares, Value, 2007-2013
Distribution
Retailing and Distribution
Food Retailing
Food Retail Turnover, 2007-2013
Turnover of Leading Food Retailers, 2009-2013
Major Retailers, 2007-2013
Baby Food Distribution
Baby Milks: Sales Segmentation, Grocery v Pharmacy, 1997-2013
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Nutricia Australia Pty Ltd (Danone)
Danone: Market Shares, 2013
HJ Heinz Australia Co Ltd
Heinz: Market Shares, 2013
Aspen Nutritionals Australia Pty Ltd
Aspen: Market Shares, 2013
Rafferty's Garden Pty Limited
Rafferty's Garden: Market Shares, 2013
Nestle Australia Ltd
Nestle: Market Shares, 2013
Bellamy's Organics
Bellamy's: Market Shares, 2013
Only Organic Baby Food Ltd
Only Organic: Market Shares, 2013
Foreign Trade
Imports
Milks and Cereals: Import Trends, 2006-2012
Imports of Milks and Cereals by Country of Origin, Value, 2011 and 2012
Other Baby Food: Import Trends, 2006-2012
Imports of Other Baby Food by Country of Origin, Value, 2011 and 2012
Exports
Baby Milks and Cereals: Export Trends, 2006-2012
Exports of Milks and Cereals by Country of Destination, Value, 2011 and 2012
Other Baby Food: Export Trends, 2006-2012
Exports of Other Baby Food by Country of Destination, Value, 2011 and 2012
Future Projections
Live Birth Trends
Birth and Population Projections, 2013-2019
The Baby Population, 2013-2019
Market Size
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Political and Economic Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Growth and Forecasts, 2007-201

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