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Baby Food New Zealand 2014

  • March 2014
  • -
  • ERC
  • -
  • 69 pages

Summary

“Baby Food New Zealand 2014” is a new report by ERC that analyzes the Baby Food industry demand prospects in New Zealand, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in New Zealand along with the foreign trade involving the Baby Food industry.

Key Findings

- Demand for Baby Food in New Zealand is registered growth of 41.2% in value terms over the period from 2007 to 2013
- Baby Milks is the biggest product sector in the Baby Food industry of New Zealand with US$48.6 Million in 2013
- Breastfeeding rates have been gradually increasing over the years in New Zealand as a result of a number of government promotions to promote breastfeeding

Synopsis

- “Baby Food New Zealand 2014” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in New Zealand.
- This report is the result of ERC's extensive market research covering Baby Food in New Zealand. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in New Zealand.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into New Zealand's Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in New Zealand along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in New Zealand, with a mention of the major Food retailers in the country, along with the Baby Food distribution in New Zealand.
- This report also provides future projections of the Baby Food industry in New Zealand considering various trends which are likely to affect the industry.

Reasons To Buy

- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in New Zealand market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table Of Contents

Baby Food New Zealand 2014
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
Baby Population, 2007-2013
Breastfeeding
Breastfeeding Trends, 2007-2013
Breastfeeding Rates by Ethnic Group, 2003-2009
Exclusive Breastfeeding Rates by Ethnic Group, 2005-2013
Legislation
Social and Economic Factors
Trends in Working Women, 2007-2013
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Share Trends, Value, 2007-2013
Baby Food: Manufacturer Representation by Sector, Value, 2013
Baby Milks
Key Features and Developments
Segmentation
Baby Milks: Segmentation by Value, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Segmentation
Baby Cereals and Rusks: Segmentation, Value, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Dried Baby Food: Main Brands by Segment, 2014
Wet Baby Meals
Key Features and Developments
Segmentation
Wet Baby Meals: Sales by Pack Type, 2007-2013
Wet Baby Food: Market Segmentation, 2005
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Wet Baby Meals: Manufacturer Shares, Value, 2007-2013
Wet Baby Meals: Main Brands by Segment, 2014
Baby Juices
Key Features and Developments
Per Capita Trends
Baby Juices: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Baby Juices: Manufacturer Shares, Value, 2007-2013
Distribution
Retailing and Distribution
Food Retailing
Baby Food Distribution
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Heinz-Wattie's (New Zealand) Ltd
Heinz-Wattie's: Market Shares, Value, 2013
Danone
Danone: Market Shares, Value, 2013
Nestle New Zealand Ltd
Nestle: Market Shares, Value, 2013
Other Companies
Only Organic Baby Food Ltd
Green Monkey Ltd
Natureland
Foreign Trade
Imports
Import Trends, 2007-2012
Imports by Country of Origin, Value, 2010-2012
Exports
Export Trends, 2007-2012
Exports by Country of Destination, Value, 2010-2012
Future Projections
Live Birth Trends
Birth and Population Projections, 2013-2019
Market Size
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Political and Economic Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Growth and Forecasts, 2007-2019

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ref:plp2014

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