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Baby Food South Africa 2014

  • March 2014
  • 108 pages
  • GlobalData
Report ID: 2268713

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Summary

“Baby Food South Africa 2014” is a new report by ERC that analyzes the Baby Food industry demand prospects in South Africa, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in South Africa along with the foreign trade involving the Baby Food industry.

Key Findings

- Demand for Baby Food in South Africa is registered growth of 77.9% in value terms over the period from 2007 to 2013
- Baby Milks is the biggest product sector in the Baby Food industry of South Africa with US$267.6 Million in 2013
- Breastfeeding rates have been declining over the years in South Africa as a result of busy lifestyle of females

Synopsis

- “Baby Food South Africa 2014” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in South Africa.
- This report is the result of ERC's extensive market research covering Baby Food in South Africa. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in South Africa.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into South Africa's Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in South Africa along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in South Africa, with a mention of the major Food retailers in the country, along with the Baby Food distribution in South Africa.
- This report also provides future projections of the Baby Food industry in South Africa considering various trends which are likely to affect the industry.

Reasons To Buy

- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in South African market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

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