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Indian Poultry and Red Meat Market: An Analysis

  • July 2014
  • -
  • Daedal Research
  • -
  • 80 pages

Scope of the Report

The report titled “Indian Poultry and Red Meat Market: An Analysis” provides an insight into overall meat sector over the years with a special focus on major categories- poultry, pork, beef, mutton, sheep etc. The report includes detailed information on production, average annual yield, channels of distribution and import & export trends in meat sector. Various regulations and laws in relation to import of livestock into India are also discussed in detail in the study. It also discusses key growth drivers of the market. Further, companies like Suguna Foods Limited, Venky’s India, Godrej Tyson Foods and VKS Farms Private Limited are profiled in the report.

Segments Coverage

- Poultry Meat
- Beef (Buffalo Meat)
- Goat Meat
- Pork
- Sheep Meat
- Cattle Meat

Company Coverage

- Suguna Foods Limited
- Venky’s India Limited
- Godrej Tyson Foods Ltd
- VKS Farms Private Ltd

Executive Summary

The Indian meat industry is mostly based on production of fresh meat which is produced and sold daily. Frozen meat is mostly exported. India has a large resource of animal casings and other by-products. The meat production in the country grew at a healthy pace over the period 2006-07 to 2012-13 and India is now the second largest exporter of buffalo meat in the world. Poultry meat is the largest sub-sector with almost half share of total meat production in 2012-13 followed by beef/buffalo meat, goat meat, pork, sheep meat/lamb and cattle meat. Among the Indian states, Uttar Pradesh (UP) is the largest meat producer followed by Andhra Pradesh, West Bengal, Maharashtra and Tamil Nadu.

Sustained income and economic growth, a fast-growing urban population, burgeoning middle income class, changing lifestyles, improvement in transportation and storage practices and rise of supermarkets especially in cities and towns are fuelling rapid increases in consumption of animal food products.

There are about 27 integrated modern meat processing plants approved for export of meat and all Export Oriented Units (EOU) are registered with the Agricultural and Processed Food Products Export Development Authority (APEDA) of the Government of India after due inspection.

The Report titled “Indian Poultry and Red Meat Market: An Analysis” provides an insight into overall meat sector over the years with a special focus on major categories- poultry, pork, beef, mutton, sheep etc. The report includes detailed information on production, average annual yield, channels of distribution and import & export trends in meat sector. Various regulations and laws in relation to import of livestock into India are also discussed in detail in the study. It also discusses key growth drivers of the market. Further, companies like Suguna Foods Limited, Venky’s India, Godrej Tyson Foods and VKS Farms Private Limited are profiled in the report.

Table Of Contents

Indian Poultry and Red Meat Market: An Analysis
1. Executive Summary

2. Current Status of Indian Livestock Sector

3. Indian Meat Sector

3.1 Overview
3.2 Total Meat Production
3.2 Production by Categories
3.3 State-Wise Meat Production

4. Indian Poultry Meat Market: Production and Trade Analysis

4.1 Production
4.2 Average Annual Yield
4.3 Whole Sale Price Index
4.4 Chicken Processing Plants
4.5 Supply Chain
4.6 Export Trend
4.7 Import Trend
4.8 Poultry Related Organizations

5. Indian Beef (Buffalo Meat): Production and Trade Analysis

5.1 Production
5.2 Average Annual Yield
5.3 Whole Sale Price Index
5.4 Value Chain
5.5 Export Trend

6. Indian Goat Meat Market: Production and Trade Analysis

6.1 Production
6.2 Average Annual Yield
6.3 Wholesale Price Index
6.4 Export Trend
6.5 Import Trend

7. Indian Pork Market: Production and Trade Analysis

7.1 Production
7.2 Average Annual Yield
7.3 Wholesale Price Index
7.4 Export Trend
7.5 Import Trend

8. Indian Sheep Meat Market: Production and Yield

8.1 Production
8.2 Average Annual Yield

9. Indian Cattle Meat Market: Production and Yield

9.1 Production
9.2 Average Annual Yield

10. Production and Processing of Meat

11. Regulations for Meat Exports

12. Meat Import Policy

13. Indian Poultry and Red Meat Market: Growth Drivers
13.1 Government Initiatives
13.2 Demand for Animal Casings and Other By-Products
13.3 Rise in Demand of Processed Meat
13.4 Vertical Integration Leading to Organized Retailing

14. Indian Poultry and Red Meat Market: Company Profiles
14.1 Suguna Foods Limited
14.1.1 Business Description
14.1.2 Brands
14.2.3 Core Competencies

14.2 Venky's India Limited
14.2.1 Business Description
14.2.2 Brands
14.2.3 Core Competencies

14.3 Godrej Tyson Foods, Ltd.
14.3.1 Business Description
14.3.2 Brands
14.3.3 Core Competencies

14.4 VKS Farms Private Limited
14.4.1 Business Description
14.4.2 Brands
14.4.3 Core Competencies


List of Figures and Tables
Figure 1: Share of Livestock Sector in India's GDP (%), 2004-05 to 2011-12
Table 1: Population of major Livestock and Poultry in Thousands, 2007 Livestock Census
Table 2: Total Outlay of Central and Centrally Sponsored Schemes Under Animal Husbandry and Dairying Sector - India
Figure 2: India - Total Meat production in Million Tonnes, 2004-05 to 2013-14F
Figure 3: Production Share of Meat Categories in %, 2012-13
Table 3: State-Wise Production of Meat in ‘000 Tonnes, 2012-13
Figure 4: India - Poultry Meat production in ‘000 Tonnes, 2007-08 to 2012-13
Table 4: Statistics on Poultry Meat, 2007-08 to 2012-13
Figure 5: Yearly Wholesale Price Index Base of Poultry Meat, 2005-06 to 2013-14
Figure 6: Share of Chicken Processing Plants by Size in %, 2012-13
Figure 7: Supply Chain for Broilers and Poultry Meat in India
Figure 8: Export of Poultry Products from India by Value and Volume, 2011-12 to 2013-14
Figure 9: Top 10 Exporting Countries for Poultry Products by Value terms, 2013-14
Figure 10: Import of poultry products to India by Value and Volume, 2011-12 to 2013-14
Figure 11: Top 10 Importing Countries for Poultry Products by Value Terms, 2013-14
Figure 12: India - Beef production in ‘000 Tonnes, 2007-08 to 2012-13
Table 5: Statistics on Beef, 2007-08 to 2012-13
Figure 13: Yearly Wholesale Price Index Base of Beef, 2005-06 to 2013-14
Figure 14: Buffalo Meat Value Chain for Domestic Market
Figure 15: Buffalo Meat Value Chain for Export Market
Figure 16: Buffalo meat value chain for export market: Share in consumer rupee in %, 2012-13
Figure 17: Export of Buffalo Meat from India by Value and Volume, 2011-12 to 2013-14
Figure 18: Top Exporting Countries for Buffalo Meat in value terms, 2013-14
Figure 19: India - Goat Meat production in ‘000 Tonnes, 2007-08 to 2012-13
Table 6: Statistics on Goat Meat, 2007-08 to 2012-13
Figure 20: Yearly Wholesale Price Index Base of Mutton, 2005-06 to 2013-14
Figure 21: Export of Goat and Sheep Meat from India by Value and Volume, 2012-12 to 2013-14
Table 7: Top Exporting Countries for Goat and Sheep Meat in Value Terms, 2013-14
Figure 22: Import of Goat and Sheep Meat to India by Value and Volume, 2011-12 to 2013-14
Figure 23: Top Importing Countries of Goat and Sheep Meat to India in Value Terms, 2013-14
Figure 24: India - Pork production in ‘000 Tonnes, 2007-08 to 2012-13
Table 8: Statistics on Pork, 2007-08 to 2012-13
Figure 25: Yearly Wholesale Price Index Base of Pork, 2005-06 to 2013-14
Figure 26: Export of Swine/Pig Meat and Other Meat from India by Value and Volume, 2011-12 to 2013-14
Figure 27: Import of Swine/Pig Meat and Other Meat to India by Value and Volume, 2011-12 to 2013-14
Figure 28: Top Importers of Swine/Pig Meat and Other Meat by Value, 2013-14
Figure 29: India - Sheep Meat production in ‘000 Tonnes, 2007-08 to 2012-13
Table 9: Statistics on Sheep Meat, 2007-08 to 2012-13
Figure 30: India - Cattle Meat production in ‘000 Tonnes, 2007-08 to 2012-13
Table 10: Statistics on Cattle Meat, 2007-08 to 2012-13
Figure 31: Flow Chart of Processing of Meat in India
Table 11: Foreign Trade Policy for Export of Sheep/Goat/Buffalo
Figure 32: Export of Animal Casings from India by Value and Volume, 2011-12 to 2013-14
Figure 33: Top Export Destinations for Animal Casings, 2013-14
Figure 34: Export of Processed Meat from India by Value and by Volume, 2011-12 to 2013-14
Figure 35: Top Export Destinations of Processed Meat by Value, 2013-14
Figure 36: Vertical Integration of Poultry Supply Chain


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