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  4. > World Heating Study 2014 (Water Heaters & Solar Thermal Systems) - Austria

Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

Table Of Contents

World Heating Study 2014 (Water Heaters and Solar Thermal Systems) - Austria
CONTENTS
1 MARKET BACKGROUND OVERVIEW7
1.1 Economy and construction .7
1.1.1 Population and climate ...7
1.1.2 Economy.8
1.1.3 Construction9
1.1.4 New house building . 10
1.1.5 Energy supply .. 12
1.1.6 Residential electricity and gas supply.. 13
1.2 Heating stock 14
1.3 Local heating practices .14
1.4 District heating ..15
2 MARKET SIZE AND SEGMENTATION..16
2.1 Market size ...16
2.2 Technical segmentation by type of water heater..17
2.2.1 Electric storage 17
2.2.2 Gas storage . 20
2.2.3 Electric instantaneous.. 20
2.2.4 Gas instantaneous... 21
2.2.5 Indirect cylinders.. 22
3 MARKET DRIVERS AND TRENDS24
3.1 Market drivers ...24
3.2 Market trends24
3.2.1 Market forecasts .. 26
4 WATER HEATERS STRATEGIC OVERVIEW...27
4.1 Macro-environmental analysis..27
4.2 Market attractiveness analysis .28
5 STRUCTURE OF SUPPLY.30
5.1 Market shares ...30
5.1.1 Electric storage 30
5.1.2 Electric instantaneous.. 31
5.1.3 Gas instantaneous... 31
5.1.4 Indirect cylinders.. 32
5.2 Product range ...33
6 DOMESTIC VERSUS OVERSEAS TRADE ...34
6.1 Domestic production.34
6.2 Imports and exports ..34
7 DISTRIBUTION AND END USER SECTOR ..35
7.1 Overview...35
7.2 Distribution of water heaters.35
7.3 Major distributors ..36
7.4 Distributor profiles.36
7.4.1 Wholesalers . 36
7.4.2 DIY stores 37
7.5 End user sector.37

TABLES

Table 1 Background data economy and construction, 2010-2013..7
Table 2 Building permits and housing completions, 2006-2012 ...11
Table 3 Heating stock by type of heating product, 2011 ...14
Table 4 Market size, volume and value, 2011 and 2012e.16
Table 5 Electric storage heaters by product type, volume, 2011 and 2012e 18
Table 6 Electric storage heaters by capacity, volume, 2011 and 2012e..19
Table 7 Electric storage heaters by material type, volume, 2011 and 2012e ...19
Table 8 Gas storage by capacity, volume, 2011 and 2012e .20
Table 9 Electric instantaneous by power rating, volume, 2011 and 2012e...21
Table 10 Electric instantaneous water heaters by type, volume, 2011 and 2012e...21
Table 11 Gas instantaneous heaters by flow rate, volume, 2011 and 2012e ...21
Table 12 Gas instantaneous heaters by type of flue, volume, 2011 and 2012e ...22
Table 13 Indirect cylinders by capacity, volume, 2011 and 2012e ...23
Table 14 Indirect cylinders by heating element, volume, 2011 and 2012e ...23
Table 15 Historical trends, water heating, volume (‘000 units), 2007 - 2011 ...24
Table 16 Forecasts, water heating, volume (‘000 units), 2012 - 2016 .25
Table 17 PESTLE analysis of Austria's heating products market.27
Table 18 Competitive forces analysis28
Table 19 Market attractiveness analysis ...29
Table 20 Market shares electric storage water heaters (‘000 units), 2011 and 2012e .30
Table 21 Market shares electric instantaneous water heaters (‘000 units), 2011 and 2012e...31
Table 22 Market shares gas instantaneous water heaters (‘000 units), 2011 and 2012e 31
Table 23 Market shares indirect cylinders (‘000 units), 2011 and 2012e..32
Table 24 Product range of suppliers of water heaters ..33
Table 25 Overseas trade water heaters (‘000 units), 2012e .34
Table 26 First point of distribution for manufacturers / importers, 2012e..35
Table 27 Major heating products distributors, 2012 ..36
Table 28 Major heating products distributors - water heater brands, 2012..36
Table 29 Water heating market by end user sector, 2012e ..37

FIGURES

Figure 1 Map of Austria ...7
Figure 2 Water heater sales by type, volume, 2012e16
Figure 3 Electric storage heaters by material type, volume, 2012e ..20
Figure 4 Gas instantaneous heaters by flow rate, volume, 2012e22
Figure 5 The water heater market forecasts, volume (‘000 units), 2012 - 2016...25
Figure 6 Competitive forces analysis 28
Figure 7 Market shares electric storage water heaters, volume, 2012e ...30
Figure 8 Market shares electric instantaneous water heaters, volume, 2012e.31
Figure 9 Market shares gas instantaneous water heaters, volume, 2012e ..32
Figure 10 Market shares indirect cylinders, volume, 2012e..32
Figure 11 First point of distribution, water heaters, 2012e 35
Figure 12 Sales of water heaters by end user sector, 2012e38

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