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Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

Table Of Contents

World Heating Study 2014 (Water Heaters and Solar Thermal Systems) - Germany
CONTENTS
1 MARKET BACKGROUND OVERVIEW7
1.1 Economy and construction .7
1.1.1 Population and climate ...7
1.1.2 Economy.8
1.1.3 Construction9
1.1.4 New house building 9
1.1.5 Energy supply .. 10
1.1.6 Residential electricity and gas supply.. 11
1.2 Heating stock 14
1.3 Local heating practices.14
1.4 District heating ..15
2 MARKET SIZE AND SEGMENTATION..18
2.1 Market size ...18
2.2 Technical segmentation by type of water heater..19
2.2.1 Electric storage 19
2.2.2 Gas storage . 22
2.2.3 Electric instantaneous.. 22
2.2.4 Gas instantaneous... 23
2.2.5 Indirect cylinders.. 24
3 MARKET DRIVERS AND TRENDS26
3.1 Market drivers ...26
3.1.1 Construction. 26
3.1.2 Energy prices... 26
3.1.3 Financial incentives/subsidies . 27
3.1.4 Legislation 27
3.1.5 Environmental awareness ... 32
3.2 Market trends32
3.2.1 Market forecasts .. 34
4 WATER HEATERS STRATEGIC OVERVIEW...35
4.1 Macro-environmental analysis..35
4.2 Market attractiveness analysis .36
5 STRUCTURE OF SUPPLY.38
5.1 Market shares ...38
5.1.1 Electric storage 38
5.1.2 Gas storage . 39
5.1.3 Oil storage ... 39
5.1.4 Electric instantaneous.. 39
5.1.5 Gas instantaneous... 40
5.1.6 Indirect cylinders.. 41
5.2 Product range ...42
5.3 SWOT analysis .43
6 DOMESTIC VERSUS OVERSEAS TRADE ...53
6.1 Domestic production.53
6.2 Imports and exports ..53
7 DISTRIBUTION AND END USER SECTOR ..54
7.1 Overview...54
7.2 Distribution of water heaters.54
7.3 Major distributors ..55
7.4 Distributor profiles.57
7.4.1 Wholesalers . 57
7.5 End user sector.64

TABLES

Table 1 Background data economy and construction, 2010-2013f.7
Table 2 Building permits and housing completions, 2010-2015 ...10
Table 3 Typical gas and electricity prices in Germany, €cent per kWh 13
Table 4 Heating stock by type of heating product, 2011 ...14
Table 5 Market development of heat production systems in Germany 2002-2012 (by % total) ...14
Table 6 Primary energy sources for new residential housing in Germany by planning permissions15
Table 7 Secondary energy sources for new residential housing in Germany by planning permissions16
Table 8 Primary energy sources for non-residential buildings in Germany by planning permissions...16
Table 9 Secondary energy sources for non-residential buildings in Germany by planning
permissions ...17
Table 10 Market size, volume and value, 2011 and 2012e...18
Table 11 Electric storage heaters by product type, volume, 2011 and 2012e ..20
Table 12 Electric storage heaters by capacity, volume, 2011 and 2012e.21
Table 13 Electric storage heaters by material type, volume, 2011 and 2012e .21
Table 14 Gas storage by capacity, volume, 2011 and 2012e ...22
Table 15 Electric instantaneous by power rating, volume, 2011 and 2012e.22
Table 16 Electric instantaneous water heaters by type, volume, 2011 and 2012e...23
Table 17 Gas instantaneous heaters by flow rate, volume, 2011 and 2012e ...23
Table 18 Gas instantaneous heaters by type of flue, volume, 2011 and 2012e ...24
Table 19 Indirect cylinders by capacity, volume, 2011 and 2012e ...24
Table 20 Indirect cylinders by heating element, volume, 2011 and 2012e ...25
Table 21 Heat load from renewables required for new buildings according to EEWÄRMEG...31
Table 22 Historical trends, water heating, volume (‘000 units), 2007 - 2011 ...33
Table 23 Forecasts, water heating, volume (‘000 units), 2012 - 2016 .33
Table 24 PESTLE analysis of German heating products market..35
Table 25 Competitive forces analysis36
Table 26 Market attractiveness analysis ...37
Table 27 Market shares electric storage water heaters (‘000 units), 2011 and 2012e .38
Table 28 Market shares gas storage water heaters (‘000 units), 2011 and 2012e...39
Table 29 Market shares electric instantaneous water heaters (‘000 units), 2011 and 2012e...40
Table 30 Market shares gas instantaneous water heaters (‘000 units), 2011 and 2012e 40
Table 31 Market shares indirect cylinders (‘000 units), 2011 and 2012e..41
Table 32 Product range of suppliers of water heaters ..42
Table 33 SWOT analysis of BSH Bosch und Siemens Hausgeräte .44
Table 34 List of manufacturing plants of Bosch Thermotechnik ...46
Table 35 SWOT analysis of Bosch Thermotechnik...47
Table 36 SWOT analysis of CLAGE .49
Table 37 SWOT analysis of Stiebel Eltron 50
Table 38 SWOT analysis of Vaillant..52
Table 39 Overseas trade water heaters (‘000 units), 2012e .53
Table 40 First point of distribution for manufacturers / importers, 2012e..54
Table 41 Major heating products distributors, 2012 ..56
Table 42 Major heating products distributors - water heater brands, 2012..56
Table 43 Water heating market by end user sector, 2012e ..64

FIGURES

Figure 1 Map of Germany7
Figure 2 Share of renewables in German energy supply 2002-2011 and targets for 2020 ..12
Figure 3 Investment in renewable energy systems in 2011, €million (total €22.3 billion) .12
Figure 4 Water heater sales by type, volume, 2012e19
Figure 5 Kochendwassergerät ..20
Figure 6 Electric storage heaters by material type, volume, 2012e ..21
Figure 7 Gas instantaneous heaters by flow rate, volume, 2012e 23
Figure 8 German domestic electricity prices in €/kWh 2000- 2012...26
Figure 9 German domestic gas and light heating oil prices in € cent/kWh 1990 - 2012 ..27
Figure 10 The water heater market forecasts, volume (‘000 units), 2012 - 2016.34
Figure 11 Competitive forces analysis ..36
Figure 12 Market shares electric storage water heaters, volume, 2012e .38
Figure 13 Market shares gas storage water heaters, volume, 2012e...39
Figure 14 Market shares electric instantaneous water heaters, volume, 2012e...40
Figure 15 Market shares gas instantaneous water heaters, volume, 2012e 41
Figure 16 Market shares indirect cylinders, volume, 2012e..42
Figure 17 First point of distribution, domestic boilers, 2012e55
Figure 18 Sales of water heaters by end user sector, 2012e64

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