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World Heating Study 2014 (Water Heaters & Solar Thermal Systems) - Italy

  • April 2014
  • -
  • BSRIA Worldwide Market Intelligence
  • -
  • 56 pages

Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

Table Of Contents

World Heating Study 2014 (Water Heaters and Solar Thermal Systems) - Italy
CONTENTS
1 MARKET BACKGROUND OVERVIEW6
1.1 Economy and construction .6
1.1.1 Population and climate ...6
1.1.2 Economy.7
1.1.3 Construction8
1.1.4 New house building 8
1.1.5 Energy supply .. 10
1.1.6 Residential electricity and gas supply.. 11
1.2 Heating stock 12
1.3 Local heating practices .13
1.4 District heating ..14
2 MARKET SIZE AND SEGMENTATION..15
2.1 Market size ...15
2.2 Technical segmentation by type of water heater..17
2.2.1 Electric storage 17
2.2.2 Gas storage . 19
2.2.3 Electric instantaneous.. 19
2.2.4 Gas instantaneous... 19
2.2.5 Indirect cylinders.. 21
3 MARKET DRIVERS AND TRENDS23
3.1 Market drivers ...23
3.1.1 New construction sector and refurbishment potential . 23
3.1.2 National legislation on energy efficiency . 23
3.1.3 Financial incentives . 27
3.1.4 Energy prices... 28
3.1.5 Consumer awareness.. 30
3.2 Market trends31
3.2.1 Market forecasts .. 33
4 WATER HEATERS STRATEGIC OVERVIEW...35
4.1 Macro-environmental analysis..35
4.2 Market attractiveness analysis .36
5 STRUCTURE OF SUPPLY.38
5.1 Market shares ...38
5.1.1 Electric storage 38
5.1.2 Gas storage . 39
5.1.3 Gas instantaneous... 39
5.1.4 Indirect cylinders.. 40
5.2 Product range ...42
5.3 SWOT analysis .42
6 DOMESTIC VERSUS OVERSEAS TRADE ...44
6.1 Domestic production.44
6.2 Imports and exports ..44
7 DISTRIBUTION AND END USER SECTOR ..45
7.1 Overview...45
7.2 Distribution of water heaters.45
7.3 Major distributors ..46
7.4 Distributor profiles.47
7.4.1 Wholesalers . 47
7.5 End user sector.48

TABLES

Table 1 Background data economy and construction, 2010-2013f.6
Table 2 Heating stock by type of heating product, 2012 ...13
Table 3 Market size, volume and value, 2011 and 2012e.16
Table 4 Electric storage heaters by product type, volume, 2011 and 2012e 17
Table 5 Electric storage heaters by capacity, volume, 2011 and 2012e..18
Table 6 Electric storage heaters by material type, volume, 2011 and 2012e ...18
Table 7 Gas storage by capacity, volume, 2011 and 2012e .19
Table 8 Gas instantaneous heaters by flow rate, volume, 2011 and 2012e .20
Table 9 Gas instantaneous heaters by type of flue, volume, 2011 and 2012e .21
Table 10 Indirect cylinders by capacity, volume, 2011 and 2012e ...22
Table 11 Indirect cylinders by heating element, volume, 2011 and 2012e ...22
Table 12 Historical trends, water heating, volume (‘000 units), 2007 - 2011 ...32
Table 13 Forecasts, water heating, volume (‘000 units), 2012 - 2016 .32
Table 14 PESTLE analysis of Italy's heating products market..35
Table 15 Competitive forces analysis36
Table 16 Market attractiveness analysis ...37
Table 17 Market shares electric storage water heaters (‘000 units), 2011 and 2012e .38
Table 18 Market shares gas storage water heaters (‘000 units), 2011 and 2012e...39
Table 19 Market shares gas instantaneous water heaters (‘000 units), 2011 and 2012e 40
Table 20 Market shares indirect cylinders (‘000 units), 2011 and 2012e..41
Table 21 Product range of suppliers of water heaters ..42
Table 22 SWOT analysis of Riello Group..42
Table 23 SWOT analysis of Ariston Thermo Group..43
Table 24 Overseas trade water heaters (‘000 units), 2012e .44
Table 25 First point of distribution for manufacturers / importers, 2012e..46
Table 26 Major heating products distributors, 2012 ..46
Table 27 Major heating products distributors - brands, 201247
Table 28 Water heating market by end user sector, 2012e ..48

FIGURES

Figure 1 Map of Italy6
Figure 2 The Italian gas bill*, Q4 2012 ..10
Figure 3 The Italian electricity bill*, Q4 2012.12
Figure 4 Water heater sales by type, volume, 2012e17
Figure 5 Electric storage heaters by material type, volume, 2012e ..19
Figure 6 Gas instantaneous heaters by flow rate, volume, 2012e 20
Figure 7 Labelling of water heaters ...27
Figure 8 Retail natural gas prices for households in the EU*, May 2012 (15,000 kWh/year or
1,400 m3 of gas)29
Figure 9 Retail natural gas prices for households in the EU*, May 2012 (30,000 kWh/year or
2,800 m3 of gas)29
Figure 10 Retail electricity prices for households in the EU*, May 2012 (3,500 kWh/year)..30
Figure 11 Retail electricity prices for households in the EU*, May 2012 (7,000 kWh/year)..30
Figure 12 The water heater market forecasts, volume (‘000 units), 2012 - 2016.33
Figure 13 Competitive forces analysis ..36
Figure 14 Market shares electric storage water heaters, volume, 2012e .38
Figure 15 Market shares gas storage water heaters, volume, 2012e...39
Figure 16 Market shares gas instantaneous water heaters, volume, 2012e 40
Figure 17 Market shares indirect cylinders, volume, 2012e..41
Figure 18 First point of distribution, water heaters, 2012e 46
Figure 19 Sales of water heaters by end user sector, 2012e48

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