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Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

Table Of Contents

World Heating Study 2014 (Water Heaters) - Brazil
CONTENTS
1 MARKET BACKGROUND OVERVIEW7
1.1 Economy and construction .7
1.1.1 Population and climate ...7
1.1.2 Economy.9
1.1.3 Construction. 10
1.1.4 New house building . 10
1.1.5 Energy supply .. 13
1.1.6 Residential electricity and gas supply.. 13
1.2 Local heating practices .16
2 MARKET SIZE AND SEGMENTATION..19
2.1 Market size ...19
2.2 Technical segmentation by type of water heater..20
2.2.1 Electric storage 20
2.2.2 Electric instantaneous.. 23
2.2.3 Gas instantaneous... 24
2.2.4 Gas storage . 25
2.2.5 Indirect cylinders.. 26
3 MARKET DRIVERS AND TRENDS27
3.1 Market drivers ...27
3.2 Market trends29
4 WATER HEATERS STRATEGIC OVERVIEW...31
4.1 Macro-environmental analysis..31
4.2 Market attractiveness analysis .33
5 STRUCTURE OF SUPPLY.35
5.1 Market shares ...35
5.1.1 Electric storage 35
5.1.2 Electric instantaneous.. 36
5.1.3 Gas instantaneous... 38
5.1.4 Gas storage . 39
5.1.5 Indirect cylinders.. 39
5.2 Product range ...40
5.3 Major suppliers .40
6 DOMESTIC VERSUS OVERSEAS TRADE ...42
6.1 Domestic production.42
6.2 Imports and exports ..42
7 DISTRIBUTION AND END USER SECTOR ..43
7.1 Overview...43
7.2 Distribution of water heaters.43
7.3 Major distributors ..44
7.4 Distributor profiles.45
7.5 End user sector.46

TABLES

Table 1 Background data economy and construction, 2009-2012..7
Table 2 Market size, volume and value, 2010 and 2011...19
Table 3 Electric storage heaters by product type, volume, 2010 and 2011 ..21
Table 4 Electric storage heaters by capacity, volume, 2010 and 2011.22
Table 5 Electric storage heaters by material type, volume, 2010 and 2011 .22
Table 6 Electric instantaneous by power rating, volume, 2010 and 2011.24
Table 7 Electric instantaneous by type, volume, 2010 and 2011..24
Table 8 Gas instantaneous heaters by flow rate, volume, 2010 and 2011 ...24
Table 9 Gas instantaneous heaters by type of flue, volume, 2010 and 2011 ...25
Table 10 Gas storage by capacity, volume, 2010 and 2011 .26
Table 11 Historical trends, water heating, volume (‘000 units), 2006 - 2010 ...29
Table 12 Forecasts, water heating, volume (‘000 units), 2011 - 2015 .30
Table 13 PESTLE analysis of BRAZIL heating products market ..32
Table 14 Competitive forces analysis33
Table 15 Market attractiveness analysis ...34
Table 16 Market shares electric storage water heaters (‘000 units), 2010 and 2011 ...35
Table 17 Market shares electric instantaneous water heaters (‘000 units), 2010 and 2011.37
Table 18 Market shares gas instantaneous water heaters (‘000 units), 2010 and 2011 ..38
Table 19 Market shares gas storage water heaters (‘000 units), 2010 and 2011.39
Table 20 Product range of suppliers of water heaters ..40
Table 21 Overseas trade water heaters (‘000 units), 2011 ...42
Table 22 First point of distribution for manufacturers / importers, 201143
Table 23 Major heating products distributors, 2010 ..44
Table 24 Major heating products distributors - water heater brands, 2010..44
Table 25 Water heating market by end user sector, 2011 46

FIGURES

Figure 1 Map of Brazil .7
Figure 2 Consumption of natural gas in the residential sector, 1970 to 2010...14
Figure 3 Main gas companies and their market share, 2011 15
Figure 4 The gas pipeline in operation in Brazil as of June 2011 .18
Figure 5 Water heater sales by type, volume, 2011..20
Figure 6 Electric storage heaters by material type, volume, 2011 22
Figure 7 Gas instantaneous heaters by flow rate, volume, 2011..25
Figure 8 The water heater market forecasts, volume (‘000 units), 2011 - 2015...30
Figure 9 PESTLE analysis of Brazil heating products market...31
Figure 10 Competitive forces analysis ..33
Figure 11 Market shares electric storage water heaters, volume, 2011 ...36
Figure 12 Market shares electric instantaneous water heaters, volume, 2011.37
Figure 13 Market shares gas instantaneous water heaters, volume, 2011 ..38
Figure 14 Market shares gas storage water heaters, volume, 2011 .39
Figure 15 First point of distribution, domestic boilers, 2011..44
Figure 16 Sales of water heaters by end user sector, 2011..47

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