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Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

Table Of Contents

World Heating Study 2014 (Water Heaters) - North America
CONTENTS
1 MARKET BACKGROUND OVERVIEW7
1.1 Economy and construction .7
1.1.1 Population and climate ...8
1.1.2 Economy.9
1.1.3 Construction. 10
1.1.4 New house building . 12
1.1.5 New commercial construction.. 13
1.1.6 Energy supply .. 15
1.1.7 Residential electricity and gas supply.. 17
1.2 Heating stock 18
1.3 Local heating practices .19
1.4 District heating ..20
2 MARKET SIZE AND SEGMENTATION..22
2.1 Market size ...22
2.2 Technical segmentation by type of water heater..23
2.2.1 Electric storage 23
2.2.2 Gas storage . 25
2.2.3 Electric instantaneous.. 25
2.2.4 Gas instantaneous... 26
2.2.5 Indirect cylinders.. 27
3 MARKET DRIVERS AND TRENDS29
3.1 Market drivers ...29
3.2 Market trends32
3.2.1 Market forecasts .. 34
4 WATER HEATERS STRATEGIC OVERVIEW...36
4.1 Macro-environmental analysis..36
4.2 Market attractiveness analysis .36
5 STRUCTURE OF SUPPLY.39
5.1 Market shares ...39
5.1.1 Electric storage 39
5.1.2 Gas storage . 40
5.1.3 Oil storage ... 41
5.1.4 Electric instantaneous.. 42
5.1.5 Gas instantaneous... 43
5.1.6 Indirect cylinders.. 44
5.2 Product range ...46
5.3 SWOT analysis .46
6 DOMESTIC VERSUS OVERSEAS TRADE ...48
6.1 Domestic production.48
6.2 Imports and exports ..48
7 DISTRIBUTION AND END USER SECTOR ..49
7.1 Overview...49
7.2 Distribution of water heaters.49
7.3 Major distributors ..50
7.4 Distributor profiles.51
7.4.1 Wholesalers . 51
7.5 End user sector.53

TABLES

Table 1 Background data economy and construction, USA, 2010-2013f ...7
Table 2 Background data economy and construction, Canada, 2010-2013f..8
Table 3 Market segment consensus construction growth forecasts .14
Table 4 Energy prices by sector and source in the USA, 2010-2013 ...16
Table 5 United States heating stock by type of heating product, 2012e...18
Table 6 Market size, volume and value, 2011 and 2012e.22
Table 7 Electric storage heaters by product type, volume, 2011 and 2012e 23
Table 8 Electric storage heaters by capacity, volume, 2011 and 2012e..24
Table 9 Electric storage heaters by material type, volume, 2011 and 2012e ...24
Table 10 Gas storage by capacity, volume, 2011 and 2012e ...25
Table 11 Electric instantaneous by power rating, volume, 2011 and 2012e.25
Table 12 Electric instantaneous water heaters by type, volume, 2011 and 2012e...25
Table 13 Gas instantaneous heaters by flow rate, volume, 2011 and 2012e ...26
Table 14 Gas instantaneous heaters by type of flue, volume, 2011 and 2012e...26
Table 15 Indirect cylinders by capacity, volume, 2011 and 2012e ...27
Table 16 Indirect cylinders by heating element, volume, 2011 and 2012e ...28
Table 17 ENERGY STAR qualified domestic water heaters in USA.29
Table 18 ENERGY STAR qualifying criteria for domestic water heaters sold in USA..29
Table 19 ENERGY STAR qualified domestic water heaters in Canada ...30
Table 20 ENERGY STAR qualifying criteria for domestic water heaters sold in Canada.30
Table 21 Historical trends, water heating, volume (‘000 units), 2007 - 2011 ...33
Table 22 Forecasts, water heating, volume (‘000 units), 2012 - 2016 .33
Table 23 PESTLE analysis of North American heating products market..36
Table 24 Competitive forces analysis37
Table 25 Market attractiveness analysis ...38
Table 26 Market shares electric storage water heaters (‘000 units), 2011 and 2012e .40
Table 27 Market shares gas storage water heaters (‘000 units), 2011 and 2012e...40
Table 28 Market shares oil storage water heaters (‘000 units), 2011 and 2012e .41
Table 29 Market shares electric instantaneous water heaters (‘000 units), 2011 and 2012e...42
Table 30 Market shares gas instantaneous water heaters (‘000 units), 2011 and 2012e 44
Table 31 Market shares indirect cylinders (‘000 units), 2011 and 2012e..45
Table 32 Product range of suppliers of water heaters ..46
Table 33 SWOT analysis of A.O. Smith 46
Table 34 SWOT analysis of General Electric 47
Table 35 SWOT analysis of Rheem Water Heating..47
Table 36 SWOT analysis of Bradford-White .47
Table 37 Overseas trade water heaters (‘000 units), 2012e .48
Table 38 First point of distribution for manufacturers / importers, 2012e..49
Table 39 Major heating products distributors, 2012 ..50
Table 40 Major heating products distributors - water heater brands, 2012..50
Table 41 Water heating market by end user sector, 2012e ..53

FIGURES

Figure 1 Map of North America ...7
Figure 2 US district heating system...21
Figure 3 Water heater sales by type, volume, 2012e23
Figure 4 Electric storage heaters by material type, volume, 2012e ..24
Figure 5 Gas instantaneous heaters by flow rate, volume, 2012e 26
Figure 6 The water heater market forecasts, volume (‘000 units), 2012 - 2016...34
Figure 7 Competitive forces analysis 37
Figure 8 Market shares electric storage water heaters, volume, 2012e ...40
Figure 9 Market shares gas storage water heaters, volume, 2012e.41
Figure 10 Market shares oil storage water heaters, volume, 2012e .42
Figure 11 Market shares electric instantaneous water heaters, volume, 2012e...43
Figure 12 Market shares gas instantaneous water heaters, volume, 2012e 44
Figure 13 Market shares indirect cylinders, volume, 2012e..45
Figure 14 First point of distribution, domestic boilers, 2012e49
Figure 15 Sales of water heaters by end user sector, 2012e54

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