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Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

Table Of Contents

World Heating Study 2014 (Water Heaters) - Iran
CONTENTS
1 MARKET BACKGROUND OVERVIEW6
1.1 Economy and construction .6
1.1.1 Population and climate ...6
1.1.2 Economy.7
1.1.3 Construction8
1.1.4 New house building 8
1.1.5 Energy supply .9
1.1.6 Residential electricity and gas supply.9
1.1.7 Domestic fuel and electricity prices . 10
1.2 Heating stock 12
1.3 Local heating practices .12
2 MARKET SIZE AND SEGMENTATION..15
2.1 Market size ...15
2.2 Technical segmentation by type of water heater..16
2.2.1 Electric storage 16
2.2.2 Electric instantaneous.. 18
2.2.3 Gas instantaneous... 18
2.2.4 Gas and kerosene storage .. 19
2.2.5 Indirect cylinders.. 19
3 MARKET DRIVERS AND TRENDS21
3.1 Market drivers ...21
3.2 Market trends22
3.2.1 Forecast assumptions.. 23
4 WATER HEATERS STRATEGIC OVERVIEW...24
4.1 Macro-environmental analysis..24
4.2 Market attractiveness analysis .25
5 STRUCTURE OF SUPPLY.28
5.1 Market shares ...28
5.1.1 Electric storage 28
5.1.2 Gas instantaneous... 28
5.1.3 Gas storage . 29
5.2 Product range ...30
6 DOMESTIC VERSUS OVERSEAS TRADE ...31
6.1 Domestic production.31
6.2 Imports and exports ..31
7 DISTRIBUTION AND END USER SECTOR ..32
7.1 Overview...32
7.2 Distribution of water heaters.32
7.3 End user sector.33

TABLES

Table 1 Background data economy and construction, 2008-2012..6
Table 2 New electricity price since 11
Table 3 The housing park by type of heating product, 2008 .12
Table 4 Market size, volume and value, 2009 and 2010...16
Table 5 Electric storage heaters by product type, volume, 2009 and 2010 ..16
Table 6 Electric storage heaters by capacity, volume, 2009 and 2010.17
Table 7 Electric storage heaters by material type, volume, 2009 and 2010 .17
Table 8 Gas instantaneous heaters by flow rate, volume, 2009 and 2010 ...18
Table 9 Gas instantaneous heaters by type of flue, volume, 2010 ...19
Table 10 Gas storage by capacity, volume, 2009 and 2010 .19
Table 12 Indirect cylinders by capacity, volume, 2009 and 2010 .20
Table 13 Indirect cylinders by heating element, volume, 2009 and 2010 .20
Table 11 Historical trends, water heating, volume (‘000 units), 2005 - 2009 ...22
Table 12 Forecasts, water heating, volume (‘000 units), 2010 - 2014 .22
Table 13 PESTLE analysis of the Iranian heating products market..25
Table 14 Competitive forces analysis26
Table 15 Market attractiveness analysis ...27
Table 16 Market shares gas instantaneous water heaters (‘000 units), 2009 and 2010 ..29
Table 17 Market shares gas storage water heaters (‘000 units), 2009 and 2010.30
Table 18 Product range of suppliers of water heaters ..30
Table 19 Overseas trade water heaters (‘000 units), 2010 ...31
Table 20 First point of distribution for manufacturers / importers, 201032
Table 21 Water heating market by end user sector, 2010 33

FIGURES

Figure 1 Map of Iran 6
Figure 2 Water heater sales by type, volume, 2010..16
Figure 3 Electric storage heaters by material type, volume, 2010 17
Figure 4 Gas instantaneous heaters by flow rate, volume, 2010..18
Figure 5 The water heater market forecasts, volume (‘000 units), 2010 - 2014...23
Figure 6 PESTLE analysis of the Iranian heating products market...24
Figure 7 Competitive forces analysis 26
Figure 8 Market shares gas instantaneous water heaters, volume, 2010 29
Figure 9 Market shares gas storage water heaters, volume, 2010 ...30
Figure 10 First point of distribution, water heaters, 2010 ..32
Figure 11 Sales of water heaters by end user sector, 2010..33

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