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  4. > Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)

The web analytics market analysis consists of various types of solutions and services, applications, deployment types, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as web engine, indexing and analysis, software query, engine reports and dashboards, professional services and support, maintenance services, and others.

In web analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring and other applications.
Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral insight through various solutions. The web analytics solutions help companies to monitor the customer interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the web analytics market.

A new innovation, such as real-time web analytics, is higher version of traditional web analytics. Real-time web analytics offers a great help for enterprises by analyzing customer interactions while they happen. It helps in gaining the greatest business assets that’s the insight about the customer behavior and empowers the marketers and ad publishers and companies to take the next best action.

The report is expected to help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the applications, deployment type, organization size, verticals, and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Web Analytics Market by Solution (Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) and by Services (Professional Services, Support and Maintenance) - Worldwide Forecasts and Analysis (2014 - 2019)
1 INTRODUCTION 16

1.1 OBJECTIVES 16
1.2 REPORT DESCRIPTION 16
1.3 MARKETS COVERED 17
1.4 STAKEHOLDERS 19
1.5 RESEARCH METHODOLOGY 19
1.5.1 KEY DATA FROM PRIMARY and SECONDARY SOURCES 19
1.5.2 DATA TRIANGULATION and MARKET FORECASTING 20
1.6 FORECAST ASSUMPTIONS 21

2 EXECUTIVE SUMMARY 22

2.1 ABSTRACT 22
2.2 OVERALL MARKET SIZE 23

3 MARKET OVERVIEW 25

3.1 MARKET DEFINITION 26
3.2 MARKET EVOLUTION 27
3.3 MARKET SEGMENTATION 28
3.4 MARKET DYNAMICS 29
3.4.1 DRIVERS 29
3.4.1.1 Increasing Shift to Data Driven Businesses 29
3.4.1.2 Ceaseless Rise in Online Shopping 29
3.4.1.3 Marketing Automation 29
3.4.2 RESTRAINTS 30
3.4.2.1 Data Privacy and Regulations' Compliance 30
3.4.2.2 Open Source Vendors 30
3.4.3 OPPORTUNITIES 30
3.4.3.1 Multi-channel Marketing 30
3.4.3.2 Increasing Cloud Adoption Trend 31
3.4.3.3 Need of predictive analytics 31
3.4.4 IMPACT ANALYSIS OF DROS 32
3.4.5 VALUE CHAIN 33

4 WEB ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST BY SOLUTION 34

4.1 INTRODUCTION 35
4.2 SEARCH ENGINE TRACKING and RANKING 38
4.2.1 OVERVIEW 38
4.2.2 MARKET SIZE and FORECAST 39
4.3 HEAT MAP ANALYTICS 40
4.3.1 OVERVIEW 40
4.3.2 MARKET SIZE and FORECAST 40
4.4 MARKETING AUTOMATION 41
4.4.1 OVERVIEW 41
4.4.2 MARKET SIZE and FORECAST 42
4.5 BEHAVIOR-BASED TARGETING 43
4.5.1 OVERVIEW 43
4.6 OTHERS 44
4.6.1 OVERVIEW 44
4.6.2 MARKET SIZE and FORECAST 44

5 WEB ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST BY SERVICE 46

5.1 INTRODUCTION 47
5.2 PROFESSIONAL SERVICES 50
5.2.1 OVERVIEW 50
5.2.2 MARKET SIZE and FORECAST 50
5.3 SUPPORT and MAINTENANCE 51
5.3.1 OVERVIEW 51
5.3.2 MARKET SIZE and FORECAST 52

6 WEB ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST BY DEPLOYMENT TYPE 53

6.1 INTRODUCTION 54
6.2 ON-DEMAND 56
6.2.1 OVERVIEW 56
6.2.2 MARKET SIZE and FORECAST 56
6.3 ON-PREMISE 57
6.3.1 OVERVIEW 57
6.3.2 MARKET SIZE and FORECAST 57

7 WEB ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST BY APPLICATION 58

7.1 INTRODUCTION 59
7.2 SOCIAL MEDIA MANAGEMENT 61
7.2.1 OVERVIEW 61
7.2.2 MARKET SIZE and FORECAST 62
7.3 TARGETING and BEHAVIORAL ANALYSIS 62
7.3.1 OVERVIEW 62
7.3.2 MARKET SIZE and FORECAST 63
7.4 DISPLAY ADVERTISING OPTIMIZATION 64
7.4.1 OVERVIEW 64
7.4.2 MARKET SIZE and FORECAST 64
7.5 MULTICHANNEL CAMPAIGN ANALYSIS 65
7.5.1 OVERVIEW 65
7.5.2 MARKET SIZE and FORECAST 65
7.6 PERFORMANCE MONITORING 66
7.6.1 OVERVIEW 66
7.6.2 MARKET SIZE and FORECAST 67
7.7 OTHERS 68
7.7.1 OVERVIEW 68
7.7.2 MARKET SIZE and FORECAST 68

8 WEB ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST BY VERTICAL 69

8.1 INTRODUCTION 70
8.2 RETAIL and CONSUMER GOODS 72
8.2.1 OVERVIEW 72
8.2.2 MARKET SIZE and FORECAST 73
8.3 BFSI 74
8.3.1 OVERVIEW 74
8.3.2 MARKET SIZE and FORECAST 75
8.4 GOVERNMENT 76
8.4.1 OVERVIEW 76
8.4.2 MARKET SIZE and FORECAST 77
8.5 TRAVEL and HOSPITALITY 78
8.5.1 OVERVIEW 78
8.5.2 MARKET SIZE and FORECAST 79
8.6 MEDIA and ENTERTAINMENT 80
8.6.1 OVERVIEW 80
8.6.2 MARKET SIZE and FORECAST 81
8.7 HEALTHCARE and LIFE SCIENCES 82
8.7.1 OVERVIEW 82
8.7.2 MARKET SIZE and FORECAST 83
8.8 TELECOMMUNICATION and IT 84
8.8.1 OVERVIEW 84
8.8.2 MARKET SIZE and FORECAST 85
8.9 OTHERS 87
8.9.1 OVERVIEW 87
8.9.2 MARKET SIZE and FORECAST 87

9 WEB ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST BY REGION 89

9.1 INTRODUCTION 90
9.2 MARKET SIZE and FORECAST 90
9.2.1 PARFAIT CHART 91
9.2.2 REGIONAL MARKET LIFECYCLE 92
9.3 NORTH AMERICA 93
9.3.1 OVERVIEW 93
9.3.2 MARKET SIZE and FORECAST 94
9.4 EUROPE 97
9.4.1 OVERVIEW 97
9.4.2 MARKET SIZE and FORECAST 97
9.5 ASIA-PACIFIC 100
9.5.1 OVERVIEW 100
9.5.2 MARKET SIZE and FORECAST 101
9.6 MIDDLE EAST and AFRICA 104
9.6.1 OVERVIEW 104
9.6.2 MARKET SIZE and FORECAST 105
9.7 LATIN AMERICA 108
9.7.1 OVERVIEW 108
9.7.2 MARKET SIZE and FORECAST 108

10 COMPETITIVE LANDSCAPE 111

10.1 COMPETITIVE LANDSCAPE 111
10.1.1 ECOSYSTEM and ROLES 111
10.2 END-USER LANDSCAPE 112
10.2.1 MARKET OPPORTUNITY ANALYSIS 112
10.2.2 END-USER ANALYSIS 113
10.2.2.1 High Adoption by Large Enterprises and SMBs in Retail Sector 113
10.2.2.2 Increasing Online Shopping 113
10.2.2.3 Demand for Digital Marketing 114

11 COMPANY PROFILES 115 (Overview, Products and Services, Strategies and Insights, Developments and MnM View)*

11.1 ADOBE SYSTEMS 115
11.2 AT INTERNET 118
11.3 GOOGLE 121
11.4 IBM 124
11.5 MICROSTRATEGY 127
11.6 SAS 130
11.7 SPLUNK 133
11.8 TABLEAU SOFTWARE 137
11.9 TERADATA CORPORATION 140
11.10 WEBTRENDS 143
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.
APPENDIX 146
- MERGERS AND ACQUISITIONS (MandA) 146
- VENTURE CAPITAL TRENDS 153
- SOCIAL TRENDS 157

LIST OF TABLES

TABLE 1 WEB ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 23
TABLE 2 WEB ANALYTICS MARKET GROWTH, BY REGION, 2015-2019 (Y-O-Y %) 24
TABLE 3 WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION) 35
TABLE 4 WEB ANALYTICS MARKET GROWTH, BY SOLUTION,
2015-2019 (Y-O-Y %) 37
TABLE 5 WEB ANALYTICS SOLUTIONS MARKET SIZE, BY REGION,
2014-2019($MILLION) 37
TABLE 6 SEARCH ENGINE TRACKING and RANKING MARKET SIZE,
BY VERTICAL,2014-2019 ($MILLION) 39
TABLE 7 HEAT MAP ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 40
TABLE 8 MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 42
TABLE 9 BEHAVIOR-BASED TARGETING MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 43
TABLE 10 OTHER SOLUTIONS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 44
TABLE 11 WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 47
TABLE 12 WEB ANALYTICS MARKET GROWTH, BY SERVICE, 2015-2019 (Y-O-Y %) 48
TABLE 13 WEB ANALYTICS SERVICES MARKET SIZE, BY REGION,
2014-2019($MILLION) 49
TABLE 14 PROFESSIONAL SERVICES MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 50
TABLE 15 SUPPORT AND MAINTENANCE MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 52
TABLE 16 WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 54
TABLE 17 WEB ANALYTICS MARKET GROWTH, BY DEPLOYMENT TYPE,
2015-2019 (Y-O-Y %) 55
TABLE 18 ON-PREMISE MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 56
TABLE 19 ON-DEMAND MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 57
TABLE 20 WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 59
TABLE 21 WEB ANALYTICS MARKET GROWTH, BY APPLICATION,
2015-2019 (Y-O-Y %) 61
TABLE 22 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 62
TABLE 23 TARGETING AND BEHAVIORAL ANALYSIS MARKET SIZE,
BY REGION,2014-2019 ($MILLION) 63
TABLE 24 DISPLAY ADVERTISING OPTIMIZATION MARKET SIZE,
BY REGION,2014-2019 ($MILLION) 64
TABLE 25 MULTICHANNEL CAMPAIGN ANALYSIS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 65
TABLE 26 PERFORMANCE MONITORINGANALYSIS MARKET SIZE,
BY REGION,2014-2019 ($MILLION) 67
TABLE 27 OTHER APPLICATIONS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 68
TABLE 28 WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 70
TABLE 29 WEB ANALYTICS MARKET GROWTH, BY VERTICAL,
2015-2019 (Y-O-Y %) 72
TABLE 30 RETAIL AND CONSUMER GOODS MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 73
TABLE 31 RETAIL AND CONSUMER GOODS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 74
TABLE 32 BFSI MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION) 75
TABLE 33 BFSI MARKET SIZE, BY REGION,2014-2019 ($MILLION) 76
TABLE 34 GOVERNMENT MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION) 77
TABLE 35 GOVERNMENT MARKET SIZE, BY REGION,2014-2019 ($MILLION) 78
TABLE 36 TRAVEL AND HOSPITALITY MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 79
TABLE 37 TRAVEL AND HOSPITALITY MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 80
TABLE 38 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 81
TABLE 39 MEDIA AND ENTERTAINMENT MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 82
TABLE 40 HEALTHCARE AND LIFE SCIENCES MARKET SIZE,
BY APPLICATION,2014-2019 ($MILLION) 83
TABLE 41 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 84
TABLE 42 TELECOMMUNICATION AND IT MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 85
TABLE 43 TELECOMMUNICATION AND IT MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 86
TABLE 44 OTHER VERTICALS MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 87
TABLE 45 OTHER VERTICALS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 88
TABLE 46 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY SOLUTION,
2014-2019 ($MILLION) 94
TABLE 47 NORTH AMERICA: WEBANALYTICS MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 95
TABLE 48 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 95
TABLE 49 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION) 96
TABLE 50 EUROPE: WEB ANALYTICS MARKET SIZE, BY SOLUTION,
2014-2019 ($MILLION) 97
TABLE 51 EUROPE: WEB ANALYTICS MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 98
TABLE 52 EUROPE: WEB ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 99
TABLE 53 EUROPE: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 100
TABLE 54 APAC: WEB ANALYTICS MARKET SIZE, BY SOLUTION,
2014-2019 ($MILLION) 101
TABLE 55 APAC: WEB ANALYTICS MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 102
TABLE 56 APAC: WEB ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 102
TABLE 57 APAC: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 103
TABLE 58 MEA: WEB ANALYTICS MARKET SIZE, BY SOLUTION,
2014-2019 ($MILLION) 105
TABLE 59 MEA: WEB ANALYTICS MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 106
TABLE 60 MEA: WEB ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 106
TABLE 61 MEA: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 107
TABLE 62 LATIN AMERICA: WEB ANALYTICS MARKET SIZE, BY SOLUTION,
2014-2019 ($MILLION) 108
TABLE 63 LATIN AMERICA:WEB ANALYTICS MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 109
TABLE 64 LATIN AMERICA: WEB ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 109
TABLE 65 LATIN AMERICA: WEB ANALYTIC MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION) 110

LIST OF FIGURES

FIGURE 1 DATA TRIANGULATION 18
FIGURE 2 WEB ANALYTICS MARKET: EVOLUTION 25
FIGURE 3 WEB ANALYTICS MARKET: SEGMENTATION 26
FIGURE 4 WEB ANALYTICS MARKET: TIME IMPACT ANALYSIS 30
FIGURE 5 WEB ANALYTICS MARKET: VALUE CHAIN 31
FIGURE 6 WEB ANALYTICS MARKET GROWTH, BY SOLUTION,
2015-2019 (Y-O-Y %) 34
FIGURE 7 WEB ANALYTICS MARKET GROWTH, BY SERVICE, 2015-2019 (Y-O-Y %) 46
FIGURE 8 WEB ANALYTICS MARKET GROWTH, BY DEPLOYMENT TYPE,
2015-2019 (Y-O-Y %) 53
FIGURE 9 WEB ANALYTICS MARKET GROWTH, BY APPLICATION,
2015-2019 (Y-O-Y %) 58
FIGURE 10 WEB ANALYTICS MARKET GROWTH, BY VERTICAL,
2015-2019 (Y-O-Y %) 69
FIGURE 11 WEB ANALYTICS MARKET GROWTH, BY REGION, 2015-2019 (Y-O-Y %) 88
FIGURE 12 REGION-WISE WEB ANALYTICS MARKET SIZE, 2014-2019 89
FIGURE 13 WEB ANALYTICS: REGIONAL MARKET LIFECYCLE 90
FIGURE 14 WEB ANALYTICS MARKET: ECOSYSTEM 109
FIGURE 15 WEB ANALYTICS MARKET: OPPORTUNITY PLOT 110
FIGURE 16 WEB ANALYTICS MARKET-SOCIAL TRENDS 155

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