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Alcoholic Drinks in Venezuela, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 95 pages

In early 2013, alcoholic beverages was hit by a devaluation in early February that resulted in prices rising significantly. According to Venezuela’s Central Bank, alcoholic beverages prices increased by 56% overall in one year. However, in the case of imported products the increase was between 100% and 200% while prices for domestic products rose by between 40% and 80%. The death of President Hugo Chavez in March 2013 paralysed the government for about two months, thus increasing the...

Euromonitor International’s Alcoholic Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Venezuela, Euromonitor International
ALCOHOLIC DRINKS IN VENEZUELA
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Drinks Characterised by Scarcity and High Price of Domestic and Imported Brands
Domestic Rum Producers Focus on Premium and Super Premium Segments
Bodegas Pomar Production Remains Below Normal Due To Impact of Rain on Grape Harvest Since 2012
Retailers Affected by Dry Law
Alcoholic Drinks Performance Expected To Improve Over Forecast Period
Key Trends and Developments
Inflation and New Market Regulation To Affect Market
Glass and Aluminium Can Shortages Affecting Industry
Empresas Polar Increases Production Capacity by 10% To 2 Million Litres of Beer and Malt Beverages Per Year
Key New Product Launches
Summary 1 Key New Product Developments 2012-2014
Specialist Retailer
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Cervecería Regional Ca in Alcoholic Drinks (venezuela)
Strategic Direction
Key Facts
Summary 3 Cervecería Regional CA: Key Facts
Summary 4 Cervecería Regional CA: Brand Sales Distribution %
Internet Strategy
Company Background
Competitive Positioning
Summary 5 Cervecería Regional CA: Competitive Position 2013
Complejo Licorero Ponche Crema Ca in Alcoholic Drinks (venezuela)
Strategic Direction
Key Facts
Summary 6 Complejo Licorero Ponche Crema CA: Key Facts
Company Background
Production
Summary 7 Complejo Licorero Ponche Crema CA: Production Statistics 2013
Competitive Positioning
Summary 8 Complejo Licorero Ponche Crema: Competitive Position 2013
Empresas Polar Ca in Alcoholic Drinks (venezuela)
Strategic Direction
Summary 9 Empresas Polar: Key Facts
Company Background
Production
Summary 10 Empresas Polar: Production Statistics 2013
Competitive Positioning
Summary 11 Empresas Polar: Competitive Position 2013
Licores Mundiales in Alcoholic Drinks (venezuela)
Strategic Direction
Key Facts
Summary 12 Licores Mundiales: Key Facts
Summary 13 Licores Mundiales: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Ron Santa Teresa Ca in Alcoholic Drinks (venezuela)
Strategic Direction
Key Facts
Summary 14 Ron Santa Teresa CA: Key Facts
Company Background
Production
Summary 15 Ron Santa Teresa CA: Production Statistics 2013
Competitive Positioning
Summary 16 Ron Santa Teresa CA: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 17 Lager by Price Band 2013
Table 25 Number of Breweries 2008-2013
Category Data
Table 26 Sales of Beer by Category: Total Volume 2008-2013
Table 27 Sales of Beer by Category: Total Value 2008-2013
Table 28 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 29 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 34 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 35 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 39 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 42 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 43 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2008-2013
Table 47 Sales of Cider/Perry: Total Value 2008-2013
Table 48 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 49 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 58 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 59 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 18 Benchmark Brands 2013
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2008-2013
Table 78 Sales of Spirits by Category: Total Value 2008-2013
Table 79 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 80 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 86 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 88 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 89 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 91 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 92 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 93 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 94 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 95 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 96 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 97 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 98 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 99 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 100 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 101 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 102 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 103 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 104 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 105 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 106 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 107 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 108 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 109 Sales of Wine by Category: Total Volume 2008-2013
Table 110 Sales of Wine by Category: Total Value 2008-2013
Table 111 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 112 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 113 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 114 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 115 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 116 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 117 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 118 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 119 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 120 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 121 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 122 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 123 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 124 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 125 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 126 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 127 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 128 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 129 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 130 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 131 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 132 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 133 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 134 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 135 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 136 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 137 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 138 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 139 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 140 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 141 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 142 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 143 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 144 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 145 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 146 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 147 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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