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Juice in Brazil

  • March 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

The juice category has been affected by the current economic situation and the shrinking available income for the majority of consumers. For that reason, 100% juice, which usually has higher unit prices, suffered a light deceleration in off-trade volume sales in 2015, registering 11% growth, indicating purchasing frequency of such products and the penetration process were affected. There is still an interesting opportunity for investments to be made in added-value products focusing on...

Euromonitor International's Juice in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Juice in Brazil
JUICE IN BRAZIL
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 2 Off-trade Sales of Juice by Category: Value 2010-2015
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 8 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 9 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 10 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 11 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 12 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 13 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 14 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 15 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 16 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 17 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Brasil Kirin Indústria De Bebidas SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Brasil Kirin Indústria de Bebidas SA: Key Facts
Competitive Positioning
Summary 2 Brasil Kirin Indústria de Bebidas SA: Competitive Position 2015
Incrível Comercio De Bebidas E Alimentos Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 3 Incrível Comercio de Alimentos e Bebidas Ltda: Key Facts
Competitive Positioning
Summary 4 Incrível Comercio de Alimentos e Bebidas Ltda: Competitive Position 2015
Wow Indústria E Comercio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 5 Wow Indústria e Comercio Ltda: Key Facts
Competitive Positioning
Summary 6 Wow Indústria e Comercio Ltda: Competitive Position 2015
Executive Summary
Shrinking Available Income Decelerates Sales of Soft Drinks
Powder Concentrates To Recover Sales During Economic Crisis
Small and Regional Premium Players Emerge and Gain Market Share
Companies Expand Range of Flavours and Packaging Sizes
Increasing Production Costs and Shrinking Available Income Challenge Manufacturers
Key Trends and Developments
Powder Concentrates Aim for Higher Added-value Perception
Cold-pressed Juice Increases Volume Sales by Offering Health and Convenience
Guarana-based Soft Drinks To Become Increasingly Relevant in Many Categories
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 30 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 31 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 32 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 33 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 34 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 35 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 42 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 7 Research Sources












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