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Juice in Morocco

  • February 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Juice saw strong growth in 2015 as the category benefited from the high numbers of consumers moving towards healthier options in food and drink, which in turn was thanks to growing health and wellness awareness and rising purchasing power among the Moroccan population. Higher incomes are making it possible for consumers to spend more on higher-priced healthier alternatives. In addition, the spread of Western habits in the country can be attributed to rising internet penetration and this...

Euromonitor International's Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Juice in Morocco
JUICE IN MOROCCO
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 2 Off-trade Sales of Juice by Category: Value 2010-2015
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 8 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 9 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 10 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 11 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 12 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 13 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 14 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 15 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 16 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 17 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Agro Juice Processing in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Agro Juice Processing: Key Facts
Summary 2 Agro Juice Processing: Operational Indicators
Competitive Positioning
Summary 3 Agro Juice Processing: Competitive Position 2015
Citruma SA in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Citruma SA: Key Facts
Summary 5 Citruma SA: Operational Indicators
Competitive Positioning
Summary 6 Citruma SA: Competitive Position 2015
Executive Summary
Strong Growth Seen Over the Course of the Review Period
Health and Wellness Concerns Shape Growth in 2015
Domestic Players Continue To Outperform International Ones
Local Independent Small Grocers Lead Sales of Soft Drinks
Soft Drinks Is Set To See Steady Growth Over Forecast Period
Key Trends and Developments
Health-consciousness Gains Ground and Shapes Demand
Declining Consumption of Carbonates in Morocco
A Large and Growing Young Population Drives Growth
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 30 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 31 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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