Men and women, young and old, are becoming more aware of their personal appearance. It is being affected by the media and advertisements about people’s lifestyles. There are TV shows inviting celebrities and beauty experts to recommend products and share techniques for personal care. Super premium brands have grabbed this opportunity to cooperate with TV shows for placement marketing, so as to let their products be shown on TV and recommended by these beauty experts. This is especially...
Euromonitor International’s Super Premium Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2021 illustrate how the market is set to change
Product coverage: Super Premium Baby and Child-Specific Products, Super Premium Bath and Shower, Super Premium Colour Cosmetics, Super Premium Deodorants, Super Premium Fragrances, Super Premium Haircare, Super Premium Hand Care, Super Premium Sets/Kits, Super Premium Skin Care, Super Premium Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Super Premium Beauty and Personal Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Super Premium Beauty and Personal Care in Taiwan SUPER PREMIUM BEAUTY AND PERSONAL CARE IN TAIWAN Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2011-2016 Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2011-2016 Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2011-2015 Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2012-2015 Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2011-2016 Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021 Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Executive Summary Decline in Chinese Tourist Growth Hinders Sales Growth Retailers Lead Outlet Renewal and Campaign Planning for Luxury Brands Affordable Luxury Brands Booming in the Market Outlet Malls Appear As A New Channel for Luxury Goods Slower But Positive Value Growth in Luxury Goods Is Expected Over the Forecast Period Key Trends and Developments Low Salary Level Among the Young Generation Stimulates Growth in Affordable Luxury Brands Decreased Growth in the Number of Visitors From China Impacts Adversely on Luxury Expenditure From Foreigners Luxury Brands Engage in Pop-up Store Campaigns and the Establishment of Flagship Stores New Outlet Malls Represent an Alternative retail Channel for Luxury Goods Distribution Summary 1 Select Luxury Shopping Centres: 2016 Summary 2 Select Luxury Department Stores: 2016 Market Data Table 8 Sales of Luxury Goods by Category: Value 2011-2016 Table 9 Sales of Luxury Goods by Category: % Value Growth 2011-2016 Table 10 NBO Company Shares of Luxury Goods: % Value 2011-2015 Table 11 LBN Brand Shares of Luxury Goods: % Value 2012-2015 Table 12 Distribution of Luxury Goods by Format: % Value 2011-2016 Table 13 Distribution of Luxury Goods by Format and Category: % Value 2016 Table 14 Forecast Sales of Luxury Goods by Category: Value 2016-2021 Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021 Definitions Sources Summary 3 Research Sources