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Super Premium Beauty and Personal Care in Taiwan

  • January 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Men and women, young and old are all becoming more aware of personal appearance, abetted by the media and advertisements circling around people going about everyday life. There are TV shows inviting celebrities and beauty experts to recommend products and share techniques for personal care. Super premium brands grab this opportunity to cooperate with TV shows for placement marketing so as to let their products be shown on TV, recommended by those beauty experts. This is especially effective for...

Euromonitor International’s Super Premium Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Super Premium Baby and Child-Specific Products, Super Premium Bath and Shower, Super Premium Colour Cosmetics, Super Premium Deodorants, Super Premium Fragrances, Super Premium Haircare, Super Premium Hand Care, Super Premium Sets/Kits, Super Premium Skin Care, Super Premium Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Super Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Super Premium Beauty and Personal Care in Taiwan
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN TAIWAN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2010-2015
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2010-2014
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2011-2014
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2010-2015
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Executive Summary
Changing Public Mindset Towards Luxury Goods Slows Down Sales Growth
Shopping Mall and Outlet Openings Increase the Presence and Variety of Luxury Brands
Unfavourable Euro Exchange Rate Forces Luxury Brands To Reduce Selling Price
Department Stores and Shopping Malls Are Major Distribution Channels
Positive Growth for Luxury Goods Is Expected Over the Forecast Period
Key Trends and Developments
Younger Generation Saves Less and Spends Outside the Home More
Female Workforce Contributes To Sales of Luxury Goods
Celebrity Marketing Attracts Attention To Luxury Brands
Growing Number of Luxury Department Stores Increase Coverage of Luxury Brands
Distribution
Summary 1 Selected Luxury Shopping Centres: 2015
Summary 2 Selected Luxury Department Stores: 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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