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  4. > Market Focus: Trends and Developments in the Bakery and Cereals Sector in Colombia

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Colombian Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories.

Key Findings

- The Bakery and Cereals market in Colombia is forecast to grow at a moderate rate during 2013-2018,with the highest growth in Energy Bars

- Changing Age Structure and Busy Lives influence Colombian consumers' Bakery and Cereals consumption and products that provide Fun and Enjoyment and Health benefits are gaining popularity

- The distribution of Bakery and Cereals in Colombia is highest through Food and Drink Specialists, followed by Hypermarkets and Supermarkets

- The Colombian Bakery and Cereals market is dominated by local players such as Grupo Nutresa and Colombina SA operating along with international companies such as The Kellogg's Company and Nestlé S.A

- Products positioned as snacks or grab-and-go food will gain popularity in future years, and companies will benefit from using multiple platforms for promotional activities

Synopsis

The Colombian Bakery andCereals market is a moderate growth market; improving disposable income and stabilizing economic conditions keep the growth sustained. This market is dominated by a number of local players that operate alongside strong international competitors such as Nestlé S.A. Bread and Rolls accounts for a major value share while Energy Bars is forecast to grow at the highest rate during 2013-2018.

Reasons To Buy

This report brings together consumer insight and market data to provide a comprehensive brief of the Colombian Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereal categories.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Colombia
Table of Contents
Executive Summary
Future Outlook

Country Context
• Macro economic analysis

Sector Analysis
• Overall value —volume analysis
• Value —volume analysis by categories
• Market share analysis

Consumer Overview
• Key trends

Private Labels
• Private label vs. national brand penetration
• Growth analysis

Distribution insights
• Leading retailers
• Key distribution formats by categories

Packaging Insight
• Key packaging material and type
•Top packaging closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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