Global Industrial and Institutional Cleaning Products Industry

  • June 2014
  • -
  • Global Industry Analysts
  • -
  • 528 pages

This report analyzes the worldwide markets for Industrial and Institutional Cleaning Products in US$ Million by the following Product Segments: Sanitation & Janitorial Cleaners/Cleaning Products, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents, and Others. The Global market is also analyzed by the following End-Use Segments: Industrial, Food & Lodging, Building Service Contractors, Food & Drinks Processing Units, Retail Outlets, Healthcare Facilities, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 420 companies including many key and niche players such as -

3M Company
Arrow-Magnolia International, Inc.
Avmor
Church & Dwight Co., Inc.
Diversey, Inc.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Product Segments I-4
Sanitation and Janitorial Cleaners/Cleaning Products I-4
Industrial/Technical Cleaners I-4
Kitchen and Catering Cleaning Agents I-4
Food and Dairy Processing Cleaners I-4
Laundry Agents I-4
Others I-5
End-Use Segments I-5
Industrial I-5
Food and Lodging I-5
Building Service Contractors I-5
Food and Drinks Processing Units I-6
Retail Outlets I-6
Healthcare Facilities I-6
Others I-6


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Recession in Retrospect and the Road Ahead II-4
Table 1: Economic Growth (%) Worldwide by Region: 2011-2014E
(includes corresponding Graph/Chart) II-6
Developed Markets: Traditional Revenue Contributors II-7
Developing Countries Spearhead Demand Growth II-8
Table 2: Global IandI Cleaning Product Market - Geographic
Regions Ranked by CAGR (Value) for 2013-2020: Asia-Pacific,
Canada, Europe, Japan, Latin America, US and Rest of World
(includes corresponding Graph/Chart) II-9
China and India Offer Significant Growth Opportunities II-9
Table 3: GDP Growth for Key Developed and Developing
Countries: 2003-2013 (includes corresponding Graph/Chart) II-10
Competitive Landscape II-10
A Highly Fragmented Market II-10
Table 4: Global Market for IandI Cleaning Products (2013) -
Percentage Share Breakdown of Value Sales by Manufacturer -
Clorox, Diversey, Ecolab, Procter and Gamble, Zep and Others
(includes corresponding Graph/Chart) II-11

Table 5: Leading Players in the North American Industrial and
Institutional Cleaning Products Market (2013) - Percentage
Breakdown of Market Share by Manufacturer - Diversey,
Ecolab, NCH Corporation, Zep, Inc. and Other Manufacturers
Others (includes corresponding Graph/Chart) II-11

Table 6: Leading Players in the EMEA Market for Industrial and
Institutional Cleaning Products (2013) - Percentage
Breakdown of Market Share by Manufacturer - Diversey, Ecolab
and Other Manufacturers Others (includes corresponding
Graph/Chart) II-12
Positioning of Diversey and Ecolab in Select Markets II-12
Ecolab: The Clear Market Leader II-12
Diversey: Strong Presence in the Janitorial Products Market II-13
Other Distinguished Players II-14
Major Raw Material Suppliers II-14
Limited Scope for New Formulations II-14

2. MARKET TRENDS, ISSUES AND DRIVERS II-15
Current State of the Manufacturing Industry: Vital for
Industrial Cleaners Growth II-15
Cleaning in Manufacturing Plants II-16
Fabrication and Finishing II-17
Paper Chemicals II-17
Water Treatment Plants II-17
Cleaning in Transport Industry II-17
Metal Cleaning and Metal Conversion Workshops II-17
Steady Acceleration in Global PMI Benefits Market Growth II-18
Table 7: Global Purchasing Managers Index (PMI): Breakdown of
Monthly PMI Data by Country for the Year 2013 Others
(includes corresponding Graph/Chart) II-19
Improvement in Global GDP Performance Encourages an Optimistic
Market Outlook for 2014 and Beyond II-19
Table 8: Business Climate Indicator in the Eurozone Area from
January 2013 to May 2014: Breakdown by Month (includes
corresponding Graph/Chart) II-20

Table 9: World Real GDP Growth (%) by Region/ Country:
2012-2015 (includes corresponding Graph/Chart) II-21

Table 10: World GDP (2013): Percentage Share Breakdown of
Nominal GDP Value by Country (includes corresponding
Graph/Chart) II-22
Technology and Product Advancements: Spearheading Growth II-22
‘The Milder the Better’ II-23
Products with Enhanced Functionalities Become Popular II-23
Ultrasonic Cleaning Offers Untapped Growth Potential II-23
Robots to Revolutionize Cleaning II-24
Food and Lodging Sector Continues to Generate Steady Demand II-24
Janitorial Cleaners: The Dominant Segment II-25
Hand Care: A High Growth Segment in the Sanitation and
Janitorial Market II-26
Sustainability: The Latest Buzzword II-26
Growth of Building Service Contractors (BSCs) Augurs Well for
IandI Cleaning Products II-27
Robust Construction Activity in Developing Countries Lends
Traction to Market Growth II-28
Table 11: Percentage Share of Construction Spending by Region -
2015 and 2020 (includes corresponding Graph/Chart) II-29
Burgeoning Demand in Healthcare Facilities Strengthens Market
Prospects II-30
Aging Population: A Key Catalyst for Demand Growth II-30
Table 12: Elderly Population (65+ Years) as a Percentage of
the Total Population: 2000 and 2025 (includes corresponding
Graph/Chart) II-31

Table 13: Global Population Statistics for the 65+ Age Group
(Male and Female) for Major Countries/Regions: 2013E (includes
corresponding Graph/Chart) II-32
Expanding Medical Tourism in Developing Countries Spur Market
Demand II-33
Growth in Automotive Production to Increase Demand for IandI
Cleaning Products II-33
Table 14: World Passenger Cars Market (2012 and 2017):
Breakdown of Number of Vehicles Produced (In 000 Units) by
Geographic Region (includes corresponding Graph/Chart) II-34

Table 15: World Commercial Vehicles Market (2012 and 2017):
Breakdown of Number of Vehicles Produced (In 000 Units) by
Geographic Region (includes corresponding Graph/Chart) II-35
Other Steadily Growing Application Sectors for Iand I Cleaning
Products II-35
Food and Drinks Processing Units II-35
New Cleaning Technologies II-36
CIP (Clean-in-Place) Technology II-36
Bottle Cleaning Technology II-36
Dairy Industry II-36
Chemical Cleaning in Milking Machine and Dairy Processing II-37
Alkaline Detergents II-37
Acidic Cleaners II-37
Acid Rinse II-37
Acid Detergent Solution II-37
Sanitizers II-37
Adopted Processes Differ Across the World II-37
Meat and Poultry Industry II-38
Beverage Industry II-38
Retail Outlets II-38
Others II-38

3. PRODUCT OVERVIEW II-39
Introduction II-39
What does Sanitation/ Hygiene Mean? II-39
Classification of IandI Cleaning Products II-39
I. Sanitation and Janitorial Cleaners/Cleaning Products II-39
Floor-care Products II-39
General-purpose Floor Cleaners II-39
Floor Waxes and Finishes II-40
Floor Stripper II-40
Others II-40
Hard-surface Products II-40
General-purpose Cleaners II-40
Disinfectants and Sanitizers II-40
Glass Cleaners II-41
Toilet Bowl Cleaners II-41
Drain Cleaners II-41
Furniture Polishes and Metal Cleaners II-41
Scouring Cleaners II-42
Others II-42
Carpet-care Products II-42
Odor Counteractants Products II-42
Hand-Soaps II-42
Bar Soaps II-43
Liquid Hand Soaps II-43
Waterless Hand Soaps II-43
Powdered Hand Soaps II-43
II. Industrial/Technical Cleaners II-43
Classification of Industrial Solvents II-44
Aqueous Cleaning Agents II-44
Semi-Aqueous Cleaning Agents II-44
Non-Aqueous Cleaning Agents II-44
Others II-44

III. Kitchen and Catering Cleaning Agents II-45
Dish Cleaning Agents II-45
Powder Cleaners II-45
Liquid Cleaners II-46
Glassware Cleaners II-46
Hard Surface Cleaners for Equipment II-46
Rinse Aids and Other Additives II-46
Hard Surface Disinfectants II-46
IV. Food and Dairy Processing Cleaners II-46
Acidic Cleaners and Descalers II-47
Alkaline/Basic Cleaners II-47
Neutral Cleaners II-48
Disinfectants/Sanitizers II-48
V. Laundry Agents II-48
Classification of Commercial Laundry Agents II-49
Pre-wash Additives II-49
Stain Removers/Enzymes II-49
Bleach Additives II-50
Chlorine Bleach II-50
Oxygen Bleach II-50
In - wash Additives/ Chemicals II-50
Cleaning Agent/ Detergent II-50
Boosters II-50
pH adjusters II-50
Water Hardness Regulators II-50
Defoamers II-50
Post-wash Additives II-51
Fabric Softeners II-51
Fragrance Rinse II-51
Starch Finishing II-51
Specialty Additives II-51
VI. Other Cleaners II-51
Water Treatment Chemicals II-51
Medical Hygiene II-52
Miscellaneous II-52
Raw Materials for IandI Industry II-52
Classification Based on Chemical Nature II-52
Chlor-Alkalies II-52
Caustic Soda II-52
Chlorine II-52
Soda Ash II-53
Solvents II-53
Alcohols II-53
Hydrocarbon Solvents II-53
Chlorinated Solvents II-54
Methylene Chloride II-54
Perchloroethylene II-54
Terpenes II-54
Ethers II-54
Others II-55
Surfactants II-55
Anionic Surfactants II-55
Nonionic Surfactants II-55
Cationic Surfactants II-56
Amphoteric Surfactants II-56
Polymeric Surfactants II-56
Phosphates II-56
Biocides II-56
Alcohol II-57
Chlorine II-57
Chlorohexidine Gluconates II-57
Stabilized Chlorine Dioxide II-57
Glutaraldehydes II-57
Iodines II-57
Phenols II-58
Quaternary Ammonium Compounds II-58
Wood Tar Distillates II-58
Formaldehyde II-58
Others II-58

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-59
PortionPac Unveils Range of Cleaners for Floor-care II-59
Agaia Launches Evolve - a Natural Cleaning Technology for
Commercial, Industrial and Consumer Markets II-59
Stop-painting.com Launches Biodegradable Floor Cleaners II-59
Daimer Launches Super Maxâ„¢ 12500 PE Pressure Washer Steam Cleaner II-59
Ecolab Unveils Greaselift - A Degreasing Solution II-59
Better Pharma Introduces NEXGENâ„¢ Range of Cleaning Products II-59
Meguiar’s Launches Pro Interior Cleaning Products II-59
Lubrication Engineers Launches Greenstaticâ„¢ Industrial Cleaner II-59
Dürr Ecoclean Introduces EcoCCore Concept for Solvent Cleaning II-60
PandG Professional Launches New Cleaning Products Range II-60
3M Extends Commercial Cleaning Products Range II-60
Kimberly-Clark Launches Scott 24 Hour Sanitizing Spray II-60
Pro-Link Launches New Disinfectant, Sanitizing Extraction
Carpet Cleaner II-60
Ecolab Launches Industrial Laundry Detergent II-60
Walex Launches Green Hornet Super Concentrate Degreaser and
Cleaner II-60
Symrise Introduces SymCap KLD Laundry Perfume Oils II-60
ANIMART Launches Dairysan® Pasteurizer Cleaner™ Product Range II-61
Weber Launches New Grill Cleaning Products Line II-61
WhiteHall Products Introduces EcoMaxx Line of Green Cleaning
Products II-61
Dreumex Introduces Industrial Eco Cleaner II-61
PPG Industries Launches Ultrax Low-Temp. Immersion Cleaners II-61
Sapphire Introduces New Hard-Surface Cleaning Products Range II-61
Swisher Hygiene Introduces Swisher Ultra Line of Cleaning
Products II-61
Pollock Paper Launches Radiance Brand Commercial Cleaning
Solutions II-61

5. RECENT INDUSTRY ACTIVITY II-62
Genuine Parts Acquires Garland C. Norris II-62
GOJO Industries Takes Over Laboratoires Prodene Klink II-62
Jack Doheny Company Merges with Jet-Vac Inc. II-62
Nichols Paper Takes Over Industrial Cleaning Supply II-62
Atlantic Mills and ITW Dymon Combine Portfolios II-62
Sani Marc Acquires Five-L Equipment Ltd through Subsidiary II-62
Wood Wyant Canada Acquires Total Cleaning Supplies II-62
Highway Holdings and ACI Group Form JV II-63
Armchem International Acquires Handi-Clean Products II-63
Nassco Takes Over CTL Co. II-63
Zep Takes Over Mykal Industries II-63
Thornton Brothers Takes Over Liberty Janitorial Supply II-63
Tosoh to Start Production of New Industrial Cleaning Solvent II-63
Nyco Products Acquires Zing Ahead® Brand II-63
State Industrial Products Acquires LabTek II-63
Carlyle Group to Sponsor Diversey G.K’s Management Buyout II-64
Cequent Consumer Acquires Assets of Harper Brush Works II-64
Madison Dearborn Partners to Take Over Sage Products II-64
Alfa Laval Takes Over Gamajet Cleaning Systems II-64
Equinox Chemicals Takes Over Adco Cleaning II-64
Swisher Hygiene Takes Over Specialty Products of America II-64
Sealed Air Acquires Diversey II-64
Simplex Takes Over Maintenance Chemical II-64
Bunzl, Plc Acquires Wesclean Equipment II-64

6. FOCUS ON SELECT GLOBAL PLAYERS II-65
3M Company (US) II-65
Arrow-Magnolia International, Inc. (US) II-65
Avmor (Canada) II-65
Church and Dwight Co., Inc. (US) II-66
The ArmaKleen Company (US) II-66
Diversey, Inc. (US) II-66
DuBois Chemicals (US) II-67
Ecolab, Inc. (US) II-67
Ecolab G.K. (Japan) II-68
Guardian Chemicals, Inc. (Canada) II-68
GOJO Industries, Inc. (US) II-68
Henkel AG and Co. KGaA (Germany) II-69
Kao Corporation (Japan) II-69
Kimberly-Clark Corporation (US) II-69
Lion Corporation (Japan) II-70
National Chemical Laboratories (US) II-70
Procter and Gamble (US) II-70
Reckitt Benckiser, Inc. (US) II-70
Spartan Chemical Co., Inc. (US) II-71
State Industrial Products Corporation (US) II-71
Neutron Industries (US) II-72
The Clorox Company (US) II-72
W.M. Barr and Company, Inc. (US) II-72
Zep, Inc. (US) II-73

7. GLOBAL MARKET PERSPECTIVE II-74
Table 16: World Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) II-74

Table 17: World Historic Review for Industrial and Institutional
Cleaning Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-75

Table 18: World 15-Year Perspective for Industrial and
Institutional Cleaning Products by Geographic Region -
Percentage Breakdown of Value Sales for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-76

Table 19: World Recent Past, Current and Future Analysis for
Sanitation and Janitorial Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-77

Table 20: World Historic Review for Sanitation and Janitorial
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-78

Table 21: World 15-Year Perspective for Sanitation and
Janitorial Cleaners by Geographic Region - Percentage
Breakdown of Value Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-79

Table 22: World Recent Past, Current and Future Analysis for
Industrial/Technical Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-80

Table 23: World Historic Review for Industrial/Technical
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-81

Table 24: World 15-Year Perspective for Industrial/Technical
Cleaners by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-82

Table 25: World Recent Past, Current and Future Analysis for
Kitchen and Catering Cleaning Agents by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-83

Table 26: World Historic Review for Kitchen and Catering
Cleaning Agents by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-84

Table 27: World 15-Year Perspective for Kitchen and Catering
Cleaning Agents by Geographic Region - Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-85

Table 28: World Recent Past, Current and Future Analysis for
Food and Dairy Processing Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-86

Table 29: World Historic Review for Food and Dairy Processing
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-87

Table 30: World 15-Year Perspective for Food and Dairy
Processing Cleaners by Geographic Region - Percentage
Breakdown of Value Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-88

Table 31: World Recent Past, Current and Future Analysis for
Laundry Agents by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-89

Table 32: World Historic Review for Laundry Agents by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-90

Table 33: World 15-Year Perspective for Laundry Agents by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014
and 2020 (includes corresponding Graph/Chart) II-91

Table 34: World Recent Past, Current and Future Analysis for
Other Industrial and Institutional Cleaning Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-92

Table 35: World Historic Review for Other Industrial and
Institutional Cleaning Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) II-93

Table 36: World 15-Year Perspective for Other Industrial and
Institutional Cleaning Products by Geographic Region -
Percentage Breakdown of Value Sales for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-94

Table 37: World Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by End-Use
Segment - Industrial, Food and Lodging, Building Service
Contractors, Food and Drinks Processing Units, Retail Outlets,
Healthcare Facilities, and Other Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) II-95

Table 38: World Historic Review for Industrial and Institutional
Cleaning Products by End-Use Segment - Industrial, Food and
Lodging, Building Service Contractors, Food and Drinks
Processing Units, Retail Outlets, Healthcare Facilities, and
Other Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-96

Table 39: World 15-Year Perspective for Industrial and
Institutional Cleaning Products by End-Use Segment -
Percentage Breakdown of Value Sales for Industrial, Food and
Lodging, Building Service Contractors, Food and Drinks
Processing Units, Retail Outlets, Healthcare Facilities, and
Other Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-97


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Bright Prospects for the Disinfectants and Sanitizers Market III-1
Institutional Markets: High Growth Contributors to Cleaning
Chemicals III-2
Robust Growth Expected for the Janitorial Equipment and
Supplies Market III-2
Contract Janitorial Cleaning: A Major Market in the US III-2
Food Service Industry Offers Huge Market Opportunities III-3
Competition III-3
Table 40: US Market for IandI Cleaning Products (2013) -
Percentage Share Breakdown of Value Sales by Manufacturer -
Clorox, Diversey, Ecolab, Procter and Gamble, Zep and Others
(includes corresponding Graph/Chart) III-4

Table 41: US Market for Sanitation and Janitorial Cleaners
(2013): Percentage Breakdown of Revenues for Diversey,
Ecolab, GOJO, Zep-b, Spartan, Procter and Gamble and Others
(includes corresponding Graph/Chart) III-4

Table 42: US Market for Janitorial and Housekeeping
Cleaning Products (2013): Percentage Breakdown by End Use
Segments (includes corresponding Graph/Chart) III-5

Table 43: US Sanitation and Janitorial Cleaners Market
(2013): Percentage Breakdown of Value Sales by Product
Segment - Hard Surface Care, Floor Care, Hand Soaps, Carpet
Care and Odor Control (includes corresponding Graph/Chart) III-5

Table 44: Leading Brands in the US Specialty Cleaners
Market (2012): Percentage Breakdown of Dollar Sales for
Weiman's, Wrights, Method, Connoisseurs, Tarn X and Others
(includes corresponding Graph/Chart) III-5
Consolidation at all Levels III-6
Issues Pertaining to Infection Control and Food Safety to
Drive Growth III-6
Increasing Demand for Sustainable Products III-6
BSCs Push Growth Index III-6
Caring for the Elderly: An Avenue for Demand Growth III-7
Raw Materials also on the Eco-Friendly Path III-7
Regulatory Environment III-7
Green Seal Standards for Industrial and Institutional
Cleaning Products III-8
Product Launches III-8
Strategic Corporate Developments III-11
Major US Players III-13
B.Market Analytics III-21
Table 45: US Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-21

Table 46: US Historic Review for Industrial and Institutional
Cleaning Products by Product Segment - Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-22

Table 47: US 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-23

2. CANADA III-24
A.Market Analysis III-24
Current and Future Analysis III-24
Product Launch III-24
Strategic Corporate Developments III-24
Select Major Players III-25
B.Market Analytics III-26
Table 48: Canadian Recent Past, Current and Future Analysis
for Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-26

Table 49: Canadian Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-27

Table 50: Canadian 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-28

3. JAPAN III-29
A.Market Analysis III-29
Outlook III-29
Market Trends III-29
Floor Polish - With New Dimensions III-29
Food Processing and Service Industries - Offering Challenges III-30
Strategic Corporate Development III-30
Select Major Players III-30
B.Market Analytics III-32
Table 51: Japanese Recent Past, Current and Future Analysis
for Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-32

Table 52: Japanese Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-33

Table 53: Japanese 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-34

4. EUROPE III-35
A.Market Analysis III-35
Outlook III-35
Key Market Trends III-35
Environmental Sustainability and Technological Innovations -
Need of the Hour III-35
Laundry Agents-Transforming as per Market Needs III-36
Diverse Floor Polishes/ Waxes Favored Across the Region III-36
An Ecologically Aware Regional Industry III-36
BSC - An Upcoming Market for IandI Cleaners III-37
Major Market Segments III-37
Food and Drinks Processing Industry III-37
Professional Laundry Market - Leading all the way III-37
New Technologies . III-38
Europe Legislations and Regulations III-38
Chemical (Hazard Information and Packaging for Supply)
Regulations (CHIP) III-38
Classification, Labeling and Packaging of Substances and
Mixtures Regulation (CLP) III-38
Substances III-38
Preparations [mixtures] III-39
Implications of Dangerous Substances Directive (67/548/
EEC) and Dangerous Preparations Directive (1999/45/EC) on
CHIP 4 III-39
B.Market Analytics III-40
Table 54: European Recent Past, Current and Future Analysis
for Industrial and Institutional Cleaning Products by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-40

Table 55: European Historic Review for Industrial and
Institutional Cleaning Products by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-41

Table 56: European 15-Year Perspective for Industrial and
Institutional Cleaning Products by Geographic Region -
Percentage Breakdown of Value Sales for France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-42

Table 57: European Recent Past, Current and Future Analysis
for Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen and Catering Cleaning Agents, Food and
Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-43

Table 58: European Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-44

Table 59: European 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-45

4a. FRANCE III-46
A.Market Analysis III-46
Current and Future Analysis III-46
B.Market Analytics III-47
Table 60: French Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-47

Table 61: French Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-48

Table 62: French 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-49

4b. GERMANY III-50
A.Market Analysis III-50
Current and Future Analysis III-50
Product Launches III-50
Recent Industry Activity III-50
Henkel AG and Co. KGaA - A German Key Player III-50
B.Market Analytics III-51
Table 63: German Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-51

Table 64: German Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-52

Table 65: German 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-53

4c. ITALY III-54
A.Market Analysis III-54
Current and Future Analysis III-54
B.Market Analytics III-54
Table 66: Italian Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen and Catering Cleaning Agents, Food and
Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-54

Table 67: Italian Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-55

Table 68: Italian 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-56

4d. THE UNITED KINGDOM III-57
A.Market Analysis III-57
Current and Future Analysis III-57
B.Market Analytics III-58
Table 69: UK Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-58

Table 70: UK Historic Review for Industrial and Institutional
Cleaning Products by Product Segment - Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-59

Table 71: UK 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-60

4e. SPAIN III-61
A.Market Analysis III-61
Current and Future Analysis III-61
B.Market Analytics III-62
Table 72: Spanish Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen and Catering Cleaning Agents, Food and
Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-62

Table 73: Spanish Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-63

Table 74: Spanish 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-64

4f. RUSSIA III-65
A.Market Analysis III-65
Current and Future Analysis III-65
B.Market Analytics III-65
Table 75: Russian Recent Past, Current and Future Analysis for
Industrial and Institutional Cleaning Products by Product
Segment - Sanitation and Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen and Catering Cleaning Agents, Food and
Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-65

Table 76: Russian Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-66

Table 77: Russian 15-Year Perspective for Industrial and
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen and
Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-67

4g. REST OF EUROPE III-68
A.Market Analysis III-68
Current and Future Analysis III-68
Product Launch III-68
B.Market Analytics III-69
Table 78: Rest of European Recent Past, Current and Future
Analysis for Industrial and Institutional Cleaning Products by
Product Segment - Sanitation and Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen and Catering Cleaning
Agents, Food and Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-69

Table 79: Rest of European Historic Review for Industrial and
Institutional Cleaning Products by Product Segment -
Sanitation and Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen and Catering Cleaning Agents, Food and Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-70

Table 80: Rest of European 15-Year Perspective for
Industrial and Institutional Cleaning Products by Product
Segment - Percentage Breakdown of Value Sales for Sanitation and
Janitorial Cleaners, Industrial/Technical Cleaners,
Kitchen and Catering Cleaning Agents, Food and Dairy Processing
Cleaners, Laundry Agents and Other Cleaners Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-71

5. ASIA-PACIFIC III-72
A.Market Analysis III-72
Outlook III-72
Asia-Pacific: The Market with the Highest Growth Potential III-72
B.Market Analytics III-73
Table 81: Asia-Pacific Recent Past, Current and Future
Analysis for Industrial and Institutional Cleaning Products by
Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-73

Table 82: Asia-Pacific Historic Review for Industrial and
Institutional Cleaning Products by Geographic Region -
China, India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) III-74

Table 83: Asia-Pacific 15-Year Perspective for Industrial and
Institutional Cleaning Products by Geographic Region -
Percentage Breakdown of Value Sales for China, India and
Rest of Asia-Pacific Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/C

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