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  5. > Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers.

As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated.

Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies. MarketsandMarkets forecasts the global online advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions.
For the market sizing and forecasting, several assumptions have been taken into consideration such as economic, regulatory, and technological. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report will provide a comprehensive look in the global online advertising market in terms of formats. Market numbers are further split across verticals and regions.
2. The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.
3. The report helps the vendors to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts and Analysis (2014 - 2019)
TABLE OF CONTENTS

1 INTRODUCTION
1.1 OBJECTIVES
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 KEY DATA
1.5.2 DATA TRIANGULATION and MARKET FORECASTING
1.6 FORECAST ASSUMPTIONS

2 EXECUTIVE SUMMARY
2.1 OVERALL MARKET SIZE

3 MARKET OVERVIEW
3.1 MARKET DEFINITION
3.2 MARKET EVOLUTION
3.3 MARKET SEGMENTATION
3.4 MARKET DYNAMICS
3.4.1 DRIVERS
3.4.1.1 Shift from Print Media to Online Advertising
3.4.1.2 Evolution of Communication Technology
3.4.1.3 Time Spent Online
3.4.2 RESTRAINTS and CHALLENGES
3.4.2.1 Lack of Communication Between Publisher and Advertiser
3.4.2.2 Flexibility Issues
3.4.3 OPPORTUNITIES
3.4.3.1 Advertising Through Mobile Applications
3.4.3.2 Social Media
3.4.3.3 Video Advertising/Video Streaming
3.4.4 IMPACT ANALYSIS OF DROS
3.5 VALUE CHAIN

4 ONLINE ADVERTISING MARKET: MARKET SIZE and FORECAST BY FORMAT
4.1 OVERVIEW
4.2 SEARCH ENGINE MARKETING
4.2.1 MARKET SIZE and FORECAST
4.3 DISPLAY ADVERTISING
4.3.1 MARKET SIZE and FORECAST
4.4 CLASSIFIEDS
4.4.1 MARKET SIZE and FORECAST
4.5 MOBILE ADVERTISING
4.5.1 MARKET SIZE and FORECAST
4.6 DIGITAL VIDEO ADVERTISING
4.6.1 MARKET SIZE and FORECAST
4.7 LEAD GENERATION
4.7.1 MARKET SIZE and FORECAST
4.8 RICH MEDIA
4.8.1 MARKET SIZE and FORECAST
4.9 OTHERS
4.9.1 MARKET SIZE and FORECAST

5 ONLINE ADVERTISING MARKET: MARKET SIZE and FORECATS BY VERTICAL
5.1 OVERVIEW
5.2 AUTOMOTIVE
5.2.1 MARKET SIZE and FORECAST BY FORMAT
5.2.2 MARKET SIZE and FORECAST BY REGION
5.3 BANKING, FINANCIAL SERVICES, and INSURANCE (BFSI)
5.3.1 MARKET SIZE and FORECAST BY FORMAT
5.3.2 MARKET SIZE and FORECAST BY REGION

5.4 CONSUMER PACKAGED GOODS (CPG)
5.4.1 MARKET SIZE and FORECAST BY FORMAT
5.4.2 MARKET SIZE and FORECAST BY REGION
5.5 EDUCATION
5.5.1 MARKET SIZE and FORECAST BY FORMAT
5.5.2 MARKET SIZE and FORECAST BY REGION
5.6 HEALTHCARE
5.6.1 MARKET SIZE and FORECAST BY FORMAT
5.6.2 MARKET SIZE and FORECAST BY REGION
5.7 INDUSTRIAL
5.7.1 MARKET SIZE and FORECAST BY FORMAT
5.7.2 MARKET SIZE and FORECAST BY REGION
5.8 MEDIA and ENTERTAINMENT
5.8.1 MARKET SIZE and FORECAST BY FORMAT
5.8.2 MARKET SIZE and FORECAST BY REGION
5.9 RETAIL
5.9.1 MARKET SIZE and FORECAST BY FORMAT
5.9.2 MARKET SIZE and FORECAST BY REGION
5.1 TELECOMMUNICATION and INFORMATION TECHNOLOGY-ENABLED SERVICES (ITES)
5.10.1 MARKET SIZE and FORECAST BY FORMAT
5.10.2 MARKET SIZE and FORECAST BY REGION
5.11 TRANSPORT and TOURISM
5.11.1 MARKET SIZE and FORECAST BY FORMAT
5.11.2 MARKET SIZE and FORECAST BY REGION
5.12 OTHERS
5.12.1 MARKET SIZE and FORECAST BY FORMAT
5.12.2 MARKET SIZE and FORECAST BY REGION

6 ONLINE ADVERTISING MARKET: MARKET SIZE and FORECAST BY REGION
6.1 OVERVIEW
6.1.1 PARFAIT CHART
6.2 NORTH AMERICA (NA)
6.2.1 MARKET SIZE and FORECAST BY VERTICAL
6.3 EUROPE
6.3.1 MARKET SIZE and FORECAST BY VERTICAL
6.4 ASIA-PACIFIC (APAC)
6.4.1 MARKET SIZE and FORECAST BY VERTICAL
6.5 MIDDLE EAST and AFRICA (MEA)
6.5.1 MARKET SIZE and FORECAST BY VERTICAL
6.6 LATIN AMERICA (LA)
6.6.1 MARKET SIZE and FORECAST

7 ONLINE ADVERTISING MARKET: MARKET LANDSCAPE
7.1 ECOSYSTEM
7.2 MARKET OPPORTUNITY ANALYSIS
7.3 END USER ANALYSIS
7.3.1 INCREASE IN INTERNET USERS
7.3.2 SMARTPHONE ADOPTION
7.3.3 HIGH LEVEL OF AWARENESS

8 COMPANY PROFILES
(Overview, Products and Services, Strategies and Insights, Developments and MnM View)*
8.1 AMAZON.COM, INC.
8.2 AOL, INC.
8.3 BAIDU
8.4 FACEBOOK
8.5 GOOGLE
8.6 IAC
8.7 LINKEDIN
8.8 MICROSOFT
8.9 TWITTER
8.1 YAHOO
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.


LIST OF TABLES

TABLE 1 ONLINE ADVERTISING MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %)
TABLE 2 ONLINE ADVERTISING MARKET SIZE, BY FORMAT, 2014-2019 ($BILLION)
TABLE 3 ONLINE ADVERTISING MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 4 SEARCH ENGINE MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 5 SEARCH ENGINE MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 6 DISPLAY ADVERTISING MARKET, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 7 DISPLAY ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 8 CLASSIFIED ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 9 CLASSIFIED ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 10 MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 11 MOBILE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 12 DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 13 DIGITAL VIDEO ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 14 LEAD GENERATION MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 15 LEAD GENERATION MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 16 RICH MEDIA ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 17 RICH MEDIA ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 18 OTHERS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 19 OTHERS MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 20 ONLINE ADVERTISING MARKET, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 21 ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 22 AUTOMOTIVE MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 23 AUTOMOTIVE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 24 AUTOMOTIVE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 25 AUTOMOTIVE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 26 BFSI MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 27 BFSI MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 28 BFSI MARKET SIZE, BY REGION, 2014-2019 ($BILLION)
TABLE 29 BFSI MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 30 CPG MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 31 CPG MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 32 CPG MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 33 CPG MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 34 EDUCATION MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 35 EDUCATION MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 36 EDUCATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 37 EDUCATION MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 38 HEALTHCARE MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 39 HEALTHCARE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 40 HEALTHCARE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 41 HEALTHCARE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 42 INDUSTRIAL MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 43 INDUSTRIAL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 44 INDUSTRIAL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 45 INDUSTRIAL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 46 MEDIA and ENTERTAINMENT MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 47 MEDIA and ENTERTAINMENT MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 48 MEDIA and ENTERTAINMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 49 MEDIA and ENTERTAINMENT MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 50 RETAIL MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 51 RETAIL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 52 RETAIL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 53 RETAIL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 54 TELECOMMUNICATION and ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 55 TELECOMMUNICATION and ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 56 TELECOMMUNICATION and ITES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 57 TELECOMMUNICATION and ITES MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 58 TRANSPORT and TOURISM MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 59 TRANSPORT and TOURISM MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 60 TRANSPORT and TOURISM MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 61 TRANSPORT and TOURISM MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 62 OTHERS MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 63 OTHERS MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 64 OTHERS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 65 OTHERS MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 66 ONLINE ADVERTISING MARKET SIZE, BY REGION, 2014-2019 ($BILLION)
TABLE 67 ONLINE ADVERTISING MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 68 NORTH AMERICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 69 NORTH AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 70 EUROPE: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 71 EUROPE: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 72 ASIA-PACIFIC: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 73 ASIA-PACIFIC: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 74 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 75 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 76 LATIN AMERICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 77 LATIN AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)

LIST OF FIGURES

FIGURE 1 ONLINE ADVERTISING MARKET: RESEARCH METHODOLOGY
FIGURE 2 ONLINE ADVERTISING MARKET: DATA TRIANGULATION
FIGURE 3 ONLINE ADVERTISING MARKET SIZE, 2014-2019 ($BILLION)
FIGURE 4 ONLINE ADVERTISING: MARKET SEGMENTATION, BY FORMAT
FIGURE 5 ONLINE ADVERTISING: MARKET SEGMENTATION, BY VERTICAL
FIGURE 6 ONLINE ADVERTISING: MARKET SEGMENTATION, BY REGION
FIGURE 7 ONLINE ADVERTISING MARKET: TIME IMPACT ANALYSIS OF DROS
FIGURE 8 ONLINE ADVERTISING MARKET: VALUE CHAIN
FIGURE 9 ONLINE ADVERTISING MARKET GROWTH, BY FORMAT,2014-2019 (Y-O-Y %)
FIGURE 10 SEARCH ENGINE MARKET GROWTH, BY VERTICAL,2014-2019 (Y-O-Y %)
FIGURE 11 DISPLAY ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 12 CLASSIFIED ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 13 MOBILE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 14 DIGITAL VIDEO ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 15 LEAD GENERATION MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 16 RICH MEDIA ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 17 OTHERS MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 18 ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 19 AUTOMOTIVE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 20 AUTOMOTIVE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 21 BFSI MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 22 BFSI MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 23 CPG MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 24 CPG MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 25 EDUCATION MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 26 EDUCATION MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 27 HEALTHCARE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 28 HEALTHCARE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 29 INDUSTRIAL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 30 INDUSTRIAL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 31 MEDIA and ENTERTAINMENT MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 32 MEDIA and ENTERTAINMENT MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 33 RETAIL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 34 RETAIL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 35 TELECOMMUNICATION and ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
FIGURE 36 TELECOMMUNICATION and ITES MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 37 TRANSPORT and TOURISM MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 38 TRANSPORT and TOURISM MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 39 OTHERS MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 40 OTHERS MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 41 ONLINE ADVERTISING MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 42 ONLINE ADVERTISING MARKET: PARFAIT CHART
FIGURE 43 NORTH AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 44 EUROPE: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 45 ASIA-PACIFIC: ONLINE ADVERTISING MARKET MARKET GROWTH,BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 46 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 47 LATIN AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 48 ONLINE ADVERTISING MARKET: ECOSYSTEM
FIGURE 49 ONLINE ADVERTISING MARKET: OPPORTUNITY PLOT
FIGURE 50 AOL: SWOT ANALYSIS
FIGURE 51 FACEBOOK: SWOT ANALYSIS
FIGURE 52 GOOGLE: SWOT ANALYSIS
FIGURE 53 MICROSOFT: SWOT ANALYSIS
FIGURE 54 YAHOO: SWOT ANALYSIS

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