The Future of the Prepared Meals Market in Turkey to 2018

  • August 2014
  • -
  • Canadean Ltd
  • -
  • 75 pages

Summary
The Future of the Prepared Meals Market in Turkey to 2018 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Prepared Meals consumption trends in Turkey, historic and forecast Prepared Meals consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Prepared Meals sales overall and to know which categories and segments are showing growth in the coming years.

Key Findings
Why was the report written?
- This report provides authoritative and granular data on the Prepared Meals market in Turkey and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.

- Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Turkey Prepared Meals market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Synopsis
Detailed category coverage is provided, covering three product segments that include: Meal Kits, Pizza, Ready Meals.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table Of Contents

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Turkey Prepared Meals Market Analysis, 2008-18
2.1 Prepared Meals Value Analysis, 2008-18
2.1.1 Overall Prepared Meals Market Value, 2008-18
2.1.2 Prepared Meals Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Prepared Meals, 2008-18
2.2 Prepared Meals Volume Analysis, 2008-18
2.2.1 Overall Prepared Meals Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Prepared Meals, 2008-18
2.2.3 Prepared Meals Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Prepared Meals, 2008-18
3 Turkey Meal Kits Market Analysis, 2008-18
3.1 Meal Kits Value Analysis, 2008-18
3.1.1 Meal Kits Market by Value, 2008-18
3.1.2 Average Consumer Price/Kg - Meal Kits, 2008-18
3.1.3 Meal Kits Market Value by Segments, 2008-18
3.2 Meal Kits Volume Analysis, 2008-18
3.2.1 Meal Kits Market by Volume, 2008-18
3.2.2 Meal Kits Market Volume by Segments, 2008-18
3.3 Market Growth Dynamics - Meal Kits, 2008-18
3.3.1 Meal Kits Market Growth Dynamics by Value, 2008-18
3.3.2 Meal Kits Market Growth Dynamics by Volume, 2008-18
3.4 Ambient Meal Kits Analysis, 2008-18
3.4.1 Ambient Meal Kits Market by Value, 2008-18
3.4.2 Ambient Meal Kits Market by Volume, 2008-18
3.5 Chilled Meal Kits Analysis, 2008-18
3.5.1 Chilled Meal Kits Market by Value, 2008-18
3.5.2 Chilled Meal Kits Market by Volume, 2008-18
3.6 Frozen Meal Kits Analysis, 2008-18
3.6.1 Frozen Meal Kits Market by Value, 2008-18
3.6.2 Frozen Meal Kits Market by Volume, 2008-18
3.7 Meal Kits Brand Analysis, 2010-13
3.8 Meal Kits Distribution Channel Analysis, 2010-13
4 Turkey Pizza Market Analysis, 2008-18
4.1 Pizza Value Analysis, 2008-18
4.1.1 Pizza Market by Value, 2008-18
4.1.2 Average Consumer Price/Kg - Pizza, 2008-18
4.1.3 Pizza Market Value by Segments, 2008-18
4.2 Pizza Volume Analysis, 2008-18
4.2.1 Pizza Market by Volume, 2008-18
4.2.2 Pizza Market Volume by Segments, 2008-18
4.3 Market Growth Dynamics - Pizza, 2008-18
4.3.1 Pizza Market Growth Dynamics by Value, 2008-18
4.3.2 Pizza Market Growth Dynamics by Volume, 2008-18
4.4 Chilled Pizza Analysis, 2008-18
4.4.1 Chilled Pizza Market by Value, 2008-18
4.4.2 Chilled Pizza Market by Volume, 2008-18
4.5 Frozen Pizza Analysis, 2008-18
4.5.1 Frozen Pizza Market by Value, 2008-18
4.5.2 Frozen Pizza Market by Volume, 2008-18
4.6 Pizza Brand Analysis, 2010-13
4.7 Pizza Distribution Channel Analysis, 2010-13
5 Turkey Ready Meals Market Analysis, 2008-18
5.1 Ready Meals Value Analysis, 2008-18
5.1.1 Ready Meals Market by Value, 2008-18
5.1.2 Average Consumer Price/Kg - Ready Meals, 2008-18
5.1.3 Ready Meals Market Value by Segments, 2008-18
5.2 Ready Meals Volume Analysis, 2008-18
5.2.1 Ready Meals Market by Volume, 2008-18
5.2.2 Ready Meals Market Volume by Segments, 2008-18
5.3 Market Growth Dynamics - Ready Meals, 2008-18
5.3.1 Ready Meals Market Growth Dynamics by Value, 2008-18
5.3.2 Ready Meals Market Growth Dynamics by Volume, 2008-18
5.4 Ambient Ready Meals Analysis, 2008-18
5.4.1 Ambient Ready Meals Market by Value, 2008-18
5.4.2 Ambient Ready Meals Market by Volume, 2008-18
5.5 Chilled Ready Meals Analysis, 2008-18
5.5.1 Chilled Ready Meals Market by Value, 2008-18
5.5.2 Chilled Ready Meals Market by Volume, 2008-18
5.6 Dried Ready Meals Analysis, 2008-18
5.6.1 Dried Ready Meals Market by Value, 2008-18
5.6.2 Dried Ready Meals Market by Volume, 2008-18
5.7 Frozen Ready Meals Analysis, 2008-18
5.7.1 Frozen Ready Meals Market by Value, 2008-18
5.7.2 Frozen Ready Meals Market by Volume, 2008-18
5.8 Ready Meals Brand Analysis, 2010-13
5.9 Ready Meals Distribution Channel Analysis, 2010-13
6 Appendix
6.1 About Canadean
6.2 Disclaimer

List of Tables
Table 1: Category Definitions - Prepared Meals Market
Table 2: Distribution Channel Definitions - Prepared Meals Market
Table 3: Volume Units for Prepared Meals Market
Table 4: Turkey Exchange Rate TRY - USD (Annual Average), 2008 - 2013
Table 5: Turkey Exchange Rate TRY - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Turkey Prepared Meals Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 7: Turkey Prepared Meals Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Turkey Prepared Meals Market Value (TRY m) by Category, 2008-13
Table 9: Turkey Prepared Meals Market Value (TRY m) by Category, 2013-18
Table 10: Turkey Prepared Meals Market Value (USD m) by Category, 2008-13
Table 11: Turkey Prepared Meals Market Value (USD m) by Category, 2013-18
Table 12: Turkey Prepared Meals Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by Value (TRY m)
Table 13: Turkey Prepared Meals Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 14: Turkey Per-capita Prepared Meals Consumption (Kg/head and Y-o-Y growth), 2008-18
Table 15: Turkey Prepared Meals Market Volume (Kg m) by Category, 2008-13
Table 16: Turkey Prepared Meals Market Volume (Kg m) by Category, 2013-18
Table 17: Turkey Prepared Meals Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by volume (Kg m)
Table 18: Turkey Meal Kits Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 19: Turkey Meal Kits Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 20: Turkey Meal Kits Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 21: Turkey Meal Kits Market Value (TRY m) by Segments, 2008-13
Table 22: Turkey Meal Kits Market Value (TRY m) by Segments, 2013-18
Table 23: Turkey Meal Kits Market Value (USD m) by Segments, 2008-13
Table 24: Turkey Meal Kits Market Value (USD m) by Segments, 2013-18
Table 25: Turkey Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 26: Turkey Meal Kits Market Volume (Kg m) by Segments, 2008-13
Table 27: Turkey Meal Kits Market Volume (Kg m) by Segments, 2013-18
Table 28: Turkey Meal Kits Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 29: Turkey Meal Kits Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 30: Turkey Ambient Meal Kits Market by Value (TRY m), 2008-18
Table 31: Turkey Ambient Meal Kits Market by Value (USD m), 2008-18
Table 32: Turkey Ambient Meal Kits Market by Volume (Kg m), 2008-18
Table 33: Turkey Chilled Meal Kits Market by Value (TRY m), 2008-18
Table 34: Turkey Chilled Meal Kits Market by Value (USD m), 2008-18
Table 35: Turkey Chilled Meal Kits Market by Volume (Kg m), 2008-18
Table 36: Turkey Frozen Meal Kits Market by Value (TRY m), 2008-18
Table 37: Turkey Frozen Meal Kits Market by Value (USD m), 2008-18
Table 38: Turkey Frozen Meal Kits Market by Volume (Kg m), 2008-18
Table 39: Turkey Meal Kits Market Value by Brands (TRY m), 2010-13
Table 40: Turkey Meal Kits Market Value by Brands (USD m), 2010-13
Table 41: Turkey Meal Kits Market Value by Distribution Channel (TRY m), 2010-13
Table 42: Turkey Meal Kits Market Value by Distribution Channel (USD m), 2010-13
Table 43: Turkey Pizza Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 44: Turkey Pizza Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 45: Turkey Pizza Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 46: Turkey Pizza Market Value (TRY m) by Segments, 2008-13
Table 47: Turkey Pizza Market Value (TRY m) by Segments, 2013-18
Table 48: Turkey Pizza Market Value (USD m) by Segments, 2008-13
Table 49: Turkey Pizza Market Value (USD m) by Segments, 2013-18
Table 50: Turkey Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 51: Turkey Pizza Market Volume (Kg m) by Segments, 2008-13
Table 52: Turkey Pizza Market Volume (Kg m) by Segments, 2013-18
Table 53: Turkey Pizza Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 54: Turkey Pizza Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 55: Turkey Chilled Pizza Market by Value (TRY m), 2008-18
Table 56: Turkey Chilled Pizza Market by Value (USD m), 2008-18
Table 57: Turkey Chilled Pizza Market by Volume (Kg m), 2008-18
Table 58: Turkey Frozen Pizza Market by Value (TRY m), 2008-18
Table 59: Turkey Frozen Pizza Market by Value (USD m), 2008-18
Table 60: Turkey Frozen Pizza Market by Volume (Kg m), 2008-18
Table 61: Turkey Pizza Market Value by Brands (TRY m), 2010-13
Table 62: Turkey Pizza Market Value by Brands (USD m), 2010-13
Table 63: Turkey Pizza Market Value by Distribution Channel (TRY m), 2010-13
Table 64: Turkey Pizza Market Value by Distribution Channel (USD m), 2010-13
Table 65: Turkey Ready Meals Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 66: Turkey Ready Meals Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 67: Turkey Ready Meals Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 68: Turkey Ready Meals Market Value (TRY m) by Segments, 2008-13
Table 69: Turkey Ready Meals Market Value (TRY m) by Segments, 2013-18
Table 70: Turkey Ready Meals Market Value (USD m) by Segments, 2008-13
Table 71: Turkey Ready Meals Market Value (USD m) by Segments, 2013-18
Table 72: Turkey Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 73: Turkey Ready Meals Market Volume (Kg m) by Segments, 2008-13
Table 74: Turkey Ready Meals Market Volume (Kg m) by Segments, 2013-18
Table 75: Turkey Ready Meals Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 76: Turkey Ready Meals Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 77: Turkey Ambient Ready Meals Market by Value (TRY m), 2008-18
Table 78: Turkey Ambient Ready Meals Market by Value (USD m), 2008-18
Table 79: Turkey Ambient Ready Meals Market by Volume (Kg m), 2008-18
Table 80: Turkey Chilled Ready Meals Market by Value (TRY m), 2008-18
Table 81: Turkey Chilled Ready Meals Market by Value (USD m), 2008-18
Table 82: Turkey Chilled Ready Meals Market by Volume (Kg m), 2008-18
Table 83: Turkey Dried Ready Meals Market by Value (TRY m), 2008-18
Table 84: Turkey Dried Ready Meals Market by Value (USD m), 2008-18
Table 85: Turkey Dried Ready Meals Market by Volume (Kg m), 2008-18
Table 86: Turkey Frozen Ready Meals Market by Value (TRY m), 2008-18
Table 87: Turkey Frozen Ready Meals Market by Value (USD m), 2008-18
Table 88: Turkey Frozen Ready Meals Market by Volume (Kg m), 2008-18
Table 89: Turkey Ready Meals Market Value by Brands (TRY m), 2010-13
Table 90: Turkey Ready Meals Market Value by Brands (USD m), 2010-13
Table 91: Turkey Ready Meals Market Value by Distribution Channel (TRY m), 2010-13
Table 92: Turkey Ready Meals Market Value by Distribution Channel (USD m), 2010-13

List of Figures
Figure 1: Turkey Prepared Meals Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 2: Turkey Prepared Meals Market Value (TRY m) by Category, 2008-18
Figure 3: Turkey Prepared Meals Market Dynamics, by Category, by Market Value, 2008-18
Figure 4: Turkey Prepared Meals Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 5: Turkey Per-Capita Prepared Meals Consumption (Kg/head and Y-o-Y growth), 2008-18
Figure 6: Turkey Prepared Meals Market Volume (Kg m) by Category, 2008-18
Figure 7: Turkey Prepared Meals Market Dynamics, by Category, by Market Volume 2008-18
Figure 8: Turkey Meal Kits Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 9: Turkey Meal Kits Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 10: Turkey Meal Kits Market Value (TRY m) by Segments, 2008-18
Figure 11: Turkey Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 12: Turkey Meal Kits Market Volume (Kg m) by Segments, 2008-18
Figure 13: Turkey Meal Kits Market Growth Dynamics by Value, 2008-18
Figure 14: Turkey Meal Kits Market Growth Dynamics by Volume, 2008-18
Figure 15: Turkey Ambient Meal Kits Market by Value (TRY m), 2008-18
Figure 16: Turkey Ambient Meal Kits Market by Volume (Kg m), 2008-18
Figure 17: Turkey Chilled Meal Kits Market by Value (TRY m), 2008-18
Figure 18: Turkey Chilled Meal Kits Market by Volume (Kg m), 2008-18
Figure 19: Turkey Frozen Meal Kits Market by Value (TRY m), 2008-18
Figure 20: Turkey Frozen Meal Kits Market by Volume (Kg m), 2008-18
Figure 21: Turkey Meal Kits Market Value by Distribution Channel (TRY m), 2010-13
Figure 22: Turkey Pizza Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 23: Turkey Pizza Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 24: Turkey Pizza Market Value (TRY m) by Segments, 2008-18
Figure 25: Turkey Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 26: Turkey Pizza Market Volume (Kg m) by Segments, 2008-18
Figure 27: Turkey Pizza Market Growth Dynamics by Value, 2008-18
Figure 28: Turkey Pizza Market Growth Dynamics by Volume, 2008-18
Figure 29: Turkey Chilled Pizza Market by Value (TRY m), 2008-18
Figure 30: Turkey Chilled Pizza Market by Volume (Kg m), 2008-18
Figure 31: Turkey Frozen Pizza Market by Value (TRY m), 2008-18
Figure 32: Turkey Frozen Pizza Market by Volume (Kg m), 2008-18
Figure 33: Turkey Pizza Market Value by Brands (TRY m), 2010-13
Figure 34: Turkey Pizza Market Value by Distribution Channel (TRY m), 2010-13
Figure 35: Turkey Ready Meals Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 36: Turkey Ready Meals Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 37: Turkey Ready Meals Market Value (TRY m) by Segments, 2008-18
Figure 38: Turkey Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 39: Turkey Ready Meals Market Volume (Kg m) by Segments, 2008-18
Figure 40: Turkey Ready Meals Market Growth Dynamics by Value, 2008-18
Figure 41: Turkey Ready Meals Market Growth Dynamics by Volume, 2008-18
Figure 42: Turkey Ambient Ready Meals Market by Value (TRY m), 2008-18
Figure 43: Turkey Ambient Ready Meals Market by Volume (Kg m), 2008-18
Figure 44: Turkey Chilled Ready Meals Market by Value (TRY m), 2008-18
Figure 45: Turkey Chilled Ready Meals Market by Volume (Kg m), 2008-18
Figure 46: Turkey Dried Ready Meals Market by Value (TRY m), 2008-18
Figure 47: Turkey Dried Ready Meals Market by Volume (Kg m), 2008-18
Figure 48: Turkey Frozen Ready Meals Market by Value (TRY m), 2008-18
Figure 49: Turkey Frozen Ready Meals Market by Volume (Kg m), 2008-18
Figure 50: Turkey Ready Meals Market Value by Brands (TRY m), 2010-13
Figure 51: Turkey Ready Meals Market Value by Distribution Channel (TRY m), 2010-13

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