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Scope of the Report

The report titled “Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-2019)” provides an in-depth analysis of global sanitary protection market with regional focus on major markets such as Europe (Eastern & Western), North America, Asia and Latin America. The report assesses the sizing, growth and opportunities of sanitary protection market in the United States, the UK, Germany, France, Italy, China and India. The report also analyzes the underlying trends in the feminine hygiene market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key players of the industry like Procter & Gamble (P&G) Healthcare, Johnson & Johnson (J&J), Kimberly-Clark and Energizer Holdings, Inc. are profiled in the report.

Geographical Coverage

- Europe (Western Europe & Eastern Europe) – The UK, France, Germany, Italy
- North America – The US
- Asia – India and China
- Latin America

Company Coverage

- Procter & Gamble (P&G) Healthcare
- Johnson & Johnson (J&J)
- Kimberly-Clark
- Energizer Holdings, Inc.

Executive Summary

Feminine hygiene is a collective term used for description of personal care products used by women during menstruation, menstrual discharge, and other bodily functions related to the vulva. Sanitary napkins, one of the major categories of feminine hygiene are highly absorbent products designed for absorption or collection of menstrual blood. Sanitary protection industry can be broadly classified into three main categories – sanitary pads, tampons and menstrual cups. Sanitary pads being most widely used method for menstrual management are available in many verities with different absorbency levels and sizes. Most popular ones are regular, maxi and ultra-thin pads.

Sanitary protection being indispensable necessity product is extensively used throughout the world by women in the age-group of 15 to 49 years. With increasing health consciousness and awareness, adoption of feminine hygiene products is increasing in lesser privileged economic segments too.
The growth of sanitary protection market is driven by urbanization and increasing hygiene awareness, rise in menstruating population globally and investments by the global hygiene companies in the Asian countries. However, growth of sanitary protection still remains under-penetrated in major part of developing and undeveloped nations around the world. Major trends prevailing in the market are the increasing number of mergers and acquisitions taking place, demand for nonwoven fabric napkins and growth in use of tampons during menstruation.

Table Of Contents

Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-19)
1. Executive Summary

2. Global Feminine Hygiene (Sanitary Protection) Market
2.1 Overview
2.2 Sanitary Pads
2.2.1 Panty liners
2.3 Tampons
2.4 Menstrual Cups

3. Global Feminine Hygiene (Sanitary Protection) Market Analysis
3.1 Global Feminine Hygiene (Sanitary Protection) Market Sizing (Actual and Forecasted)
3.2 Global Feminine Hygiene (Sanitary Protection) Market Share
3.2.1 By Geography
3.2.2 Per Capita Consumption

4. European Feminine Hygiene (Sanitary Protection) Market: Regional Analysis
4.1 EU27 Feminine Hygiene Market Share
4.1.1 Market Share by Type of Feminine Care Product
4.1.2 Sanitary Pads Market Share by Nations
4.1.3 Feminine Care- Tampons Market Share by Nations
4.2 Western European Feminine Hygiene (Sanitary Protection) Market
4.2.1 Western European Feminine Hygiene (Sanitary Protection) Market Sizing (Actual and Forecasted)
4.3 Eastern European Feminine Hygiene (Sanitary Protection) Market
4.3.1 Eastern European Feminine Hygiene (Sanitary Protection) Market Sizing (Actual and Forecasted)
4.4 The UK Feminine Hygiene Market
4.4.1 Market Share by Personal Care Product Category
4.4.2 The UK Feminine Hygiene Market Sizing (Actual and Forecasted)
4.5 France Feminine Hygiene Market
4.5.1 Market Share by Personal Care Product Category
4.5.2 France Sanitary Products Market Sizing (Actual and Forecasted)
4.6 Germany Feminine Hygiene Market
4.6.1 Market Share by Personal Care Product Category
4.6.2 Germany Feminine Hygiene Market Sizing (Actual and Forecasted)
4.7 Italy Feminine Hygiene Market
4.7.1 Market Share by Personal Care Product Category
4.7.2 Italy Feminine Hygiene Market Sizing (Actual and Forecasted)

5. Asian Feminine Hygiene (Sanitary Protection) Market Analysis
5.1 Asian Feminine Hygiene (Sanitary Protection) Market Sizing (Actual and Forecasted)
5.2 Indian Feminine Hygiene Market
5.2.1 Indian Sanitary Napkins Market Sizing (Actual and Forecasted)
5.2.2 Market Share by Competitors
5.3 Chinese Feminine Hygiene (Sanitary Protection) Market
5.3.1 Chinese Sanitary Napkins Market Sizing by Value (Actual and Forecasted)
5.3.2 Chinese Sanitary Napkins Market Sizing by Volume (Actual and Forecasted)
5.3.2 Market Share by Competitors

6. North American Feminine Hygiene (Sanitary Protection) Market Analysis
6.1 North American Feminine Hygiene (Sanitary Protection) Market Sizing (Actual and Forecasted)
6.2 The US Feminine Hygiene Market
6.2.1 The US Feminine Hygiene (Sanitary Protection) Market Sizing (Actual and Forecasted)
6.2.2 The US Feminine Hygiene Market Product Mix
6.2.3 Market Share by Competitors

7. Latin America Feminine Hygiene (Sanitary Protection) Market Analysis
7.1 Latin America Feminine Hygiene (Sanitary Protection) Market Sizing (Actual and Forecasted)

8. Global Female Hygiene (Sanitary Protection) Products Market Growth Drivers and Challenges
8.1 Growth Drivers
8.1.1 Urbanization and Increasing Awareness
8.1.2 Rise in Menstruating Population
8.1.3 Investments in Asian Economy
8.2 Challenges
8.2.1 Health Hazards
8.2.2 Cost Fluctuations
8.2.3 Social Taboo

9. Global Feminine Hygiene (Sanitary Protection) Market Trends
9.1 Mergers and Acquisitions
9.2 Demand for Nonwoven Fabric Napkins
9.3 Growth in Use of Tampons

10. Competitive Landscape

11. Company Profiles
11.1 Procter and Gamble (PandG) Healthcare
11.1.1 Business Overview
11.1.2 Financial Overview
11.1.3 Business Strategies
11.2 Johnson and Johnson (JandJ)
11.2.1 Business Overview
11.2.2 Financial Overview
11.2.3 Business Strategies
11.3 Kimberly-Clark
11.3.1 Business Overview
11.3.2 Financial Overview
11.3.3 Business Strategies
11.4 Energizer Holdings, Inc.
11.4.1 Business Overview
11.4.2 Financial Overview
11.4.3 Business Strategies
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List of Figures

Figure 1: Sanitary Protection Industry Classification
Figure 2: Global Feminine Hygiene (Sanitary Protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 3: Global Feminine Hygiene Market Size by Volume Forecasted, 2014E-19E (Billion Units)
Figure 4: Global Feminine Hygiene (Sanitary Protection) Market Share (Volume) by Geography (2013)
Figure 5: Global Feminine Hygiene (Sanitary Protection) Per Capita Consumption by Geography (2013)
Figure 6: Personal Care Market Share by Value in Europe (2013E)
Figure 7: Feminine Care Product Market Share by Category in Europe, 2009-11 (US$ Millions)
Figure 8: Sanitary Pads Market Share by Nations in Europe (2011)
Figure 9: Feminine Care-Tampons Market Share by Nations in Europe (2011)
Figure 10: Western Europe Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 11: Western Europe Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E (Billion units)
Figure 12: Female Population in Age-Group 15-49 in Western Europe, 2005-25 (Millions)
Figure 13: Eastern Europe Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 14: Eastern Europe Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E (Billion Units)
Figure 15: Female Population in Age-Group 15-49 in Eastern Europe, 2005-25 (Billions)
Figure 16: The UK Personal Care Market Share by Category (2013)
Figure 17: The UK Feminine Hygiene Market Size by Value, 2012-19E (US$ Millions)
Figure 18: France Personal Care Market Share by Category (2013)
Figure 19: France Sanitary Products Market Size by Value, 2012-19E (US$ Millions)
Figure 20: Germany Personal Care Market Share by Category (2013)
Figure 21: Germany Sanitary Products Market Size by Value, 2012-19E (US$ Millions)
Figure 22: Italy Personal Care Market Share by Category (2013)
Figure 23: Italy Sanitary Products Market Size by Value, 2012-19E (US$ Millions)
Figure 24: Asian Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 25: Asian Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E (Billion Units)
Figure 26: Female Population in Age-Group 15-49 in Asia, 2005-25 (Billions)
Figure 27: Indian Sanitary Napkins Market Size, 2008-09 to 2013-14 (US$ Millions)
Figure 28: Indian Sanitary Napkins Market Size Forecasted, 2014E-19E (US$ Millions)
Figure 29: Chinese Sanitary Napkins/Feminine Hygiene Products Market Size by Value, 2006-13 (US$ Billions)
Figure 30: Chinese Sanitary Napkins/Feminine Hygiene Products Market Size Forecasted, 2014E-2019E (US$ Billions)
Figure 31: China Sanitary Napkins Products Market Size by Volume, 2010-14E (Billion Pieces)
Figure 32: China Sanitary Napkins Products Market Size by Volume Forecasted, 2015E-19E (Billion Pieces)
Figure 33: China Sanitary Pads Net Sales Market Share by Competitors (2013)
Figure 34: North American Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 35: North American Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E (Billion Units)
Figure 36: Female Population in Age-Group 15-49 in North America, 2005-25 (Millions)
Figure 37: The US Feminine Care Products Market Size, 2011-19E (US$ Billions)
Figure 38: The US Feminine Hygiene (Sanitary Protection) Market Product Mix (2013)
Figure 39: The US Feminine Hygiene Market Share by Competitors (2013)
Figure 40: Sales Growth of Leading Sanitary Napkin Vendors in the US (2012)
Figure 41: Latin America Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 42: Latin America Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E (Billion Units)
Figure 43: Female Population in Age-Group 15-49 in Latin America, 2005-25 (Millions)
Figure 44: Global Urban Population, 2007-12 (Billion)
Figure 45: Global Menstruating Population, 2010-25 (Billions)
Figure 46: PandG Healthcare Net Sales, 2011-13 (US$ Billions)
Figure 47: Johnson and Johnson Consumer Sales by Major Franchises (2013)
Figure 48: Johnson and Johnson Women's Health Franchise Sales, 2011-13 (US$ Billions)
Figure 49: Kimberly-Clark Net Sales by Business Segment (2013)
Figure 50: Kimberly Clark Net Sales, 2011-13 (US$ Billions)
Figure 51: Energizer Holdings, Inc. Personal Care Sales by Segment (2013)
Figure 52: Energizer Holdings, Inc. Personal Care Segment Net Sales, 2011-13 (US$ Billions)

List of Tables

Table 1: Market Channels for Sanitary Napkins in Major European Nations
Table 2: VAT Rates on Sanitary Napkins in India
Table 3: JandJ and PandGHH Feminine Hygiene Business Comparison, FY09-FY13 (US$ Millions)
Table 4: China Sanitary Pads Market Brand Analysis (2013)
Table 5: The US Feminine Hygiene Market Share by Brand, 2010 and 2013
Table 6: Potential areas of risk in sanitary products
Table 7: Recent Deals in Global Feminine Hygiene Market
Table 8: Market Share of Companies in Global Feminine Hygiene Market (2013)
Table 9: Market Share of Companies in Global Feminine Hygiene Market (2013)
Table 10: Key Product Categories in PandG's Global Business Units

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