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Alcoholic Drinks in Portugal, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 122 pages

Sales of alcoholic drinks continued to decline in Portugal in 2013. The five year review period included three years of recession. Consumers’ purchasing power contracted sharply, and many of them reduced their consumption, traded down or cut out the consumption of alcoholic drinks altogether. And yet the picture was not completely bleak. The value and volume declines in 2013 were only half as steep as those observed in 2012, and there were bright spots. Categories such as gin increased rapidly,...

Euromonitor International’s Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Portugal, Euromonitor International
ALCOHOLIC DRINKS IN PORTUGAL
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Light at the End of the Tunnel
Premiumisation and Exports: Good Bets To Fight Declining Volume Sales
Unicer and Central De Cervejas Lead A Fragmented Market
Off-trade and On-trade Channels Move in Opposite Directions
Moderate Optimism Sets the Tone for the Forecast Period
Key Trends and Developments
the Economic Recession Is Over; the Volume Sales Slide in Alcoholic Drinks Is Not
Can Cerveja Artesanal Disrupt the Saturated Beer Category?
When the Past Is the Future
Key New Product Launches
Summary 1 Key New Product Developments 2013-2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Dão Sul - Sociedade Vitivinícola SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 4 Dão Sul - Sociedade Vitivinícola SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Dão Sul - Sociedade Vitivinícola SA: Competitive Position 2013
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 6 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2013
Scc - Sociedade Central De Cervejas E Bebidas SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 8 SCC - Sociedade Central de Cervejas e Bebidas SA: Key Facts
Summary 9 SCC - Sociedade Central de Cervejas e Bebidas SA: Operational Indicators
Company Background
Production
Summary 10 SCC - Sociedade Central de Cervejas e Bebidas SA: Production Statistics 2012
Competitive Positioning
Summary 11 SCC - Sociedade Central de Cervejas e Bebidas SA: Competitive Position 2013
Sogrape - Vinhos De Portugal SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 12 Sogrape - Vinhos de Portugal SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Sogrape - Vinhos de Portugal SA: Competitive Position 2013
Unicer - Bebidas De Portugal, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 14 Unicer - Bebidas de Portugal SA: Key Facts
Summary 15 Unicer - Bebidas de Portugal SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Unicer - Bebidas de Portugal SA: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Lager Price Band Methodology
Summary 17 Lager by Price Band 2013
Table 25 Number of Breweries 2008-2013
Category Data
Table 26 Sales of Beer by Category: Total Volume 2008-2013
Table 27 Sales of Beer by Category: Total Value 2008-2013
Table 28 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 29 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 34 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 35 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 39 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 42 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 43 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2008-2013
Table 47 Sales of Cider/Perry: Total Value 2008-2013
Table 48 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 49 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 62 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 63 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 18 Benchmark Brands 2013
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2008-2013
Table 82 Sales of Spirits by Category: Total Value 2008-2013
Table 83 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 84 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 85 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 86 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 87 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 88 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 92 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 93 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 95 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 96 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 97 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 98 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 99 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 100 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 101 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 102 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 103 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 104 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 105 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 106 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 107 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 108 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 109 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 110 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 111 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 114 Sales of Wine by Category: Total Volume 2008-2013
Table 115 Sales of Wine by Category: Total Value 2008-2013
Table 116 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 117 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 118 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 119 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 120 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 121 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 122 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 123 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 124 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 125 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 126 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 127 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 128 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 129 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 130 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 131 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 132 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 133 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 134 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 135 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 136 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 137 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 138 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 139 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 140 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 141 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 142 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 143 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 144 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 145 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 146 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 147 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 148 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 149 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 150 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 151 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 152 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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