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Beauty and Personal Care in Turkey

  • April 2016
  • -
  • Euromonitor International
  • -
  • 135 pages

The Turkish beauty and personal care market continued to grow in 2015 thanks to a number of categories in which both economy and premium brands recorded sales increases through the launch of new formats and multi-functional products. A new group of younger consumers who are particularly influenced by social media are also becoming more interested in beauty and personal care products due to growing social pressures. Beauty and personal care companies are increasingly attempting to attract...

Euromonitor International's Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beauty and Personal Care in Turkey
BEAUTY AND PERSONAL CARE IN TURKEY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Beauty and Personal Care Continues To Grow
Premium Beauty and Personal Care Brands Outperform Mass Brands
Multinational Companies Hold Dominant Position
New Product Development Drives Sales in the Market
A Positive Performance Is Expected in Beauty and Personal Care During the Forecast Period
Key Trends and Developments
the 'selfie' Trend Drives New Product Development
Changing Demographics and Lifestyles Shape Sales Trends in Beauty and Personal Care
Demand for Natural and Organic Products Is Expanding
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 9 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 10 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
As Watsons Guzellik Ve Bakim Urunleri Ticaret As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 2 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Key Facts
Summary 3 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Operational Indicators
Company Background
Chart 1 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Watsons Your Personal Store in Istanbul
Internet Strategy
Private Label
Summary 4 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 5 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Competitive Position 2015
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 6 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
Summary 7 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 8 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2015
L'Oreal Turkiye Kozmetik San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 9 L'Oreal Turkiye Kozmetik San ve Tic AS: Key Facts
Competitive Positioning
Summary 10 L'Oreal Turkiye Kozmetik San ve Tic AS: Competitive Position 2015
Procter and Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (turkey)
Strategic Direction
Summary 11 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
Summary 12 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 17 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 18 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 19 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 20 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
Table 21 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 22 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Bath and Shower by Category: Value 2010-2015
Table 27 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 28 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 29 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 30 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 31 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 32 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Colour Cosmetics by Category: Value 2010-2015
Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
Table 37 Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
Table 38 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
Table 39 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
Table 40 LBN Brand Shares of Eye Make-up: % Value 2012-2015
Table 41 LBN Brand Shares of Facial Make-up: % Value 2012-2015
Table 42 LBN Brand Shares of Lip Products: % Value 2012-2015
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Deodorants by Category: Value 2010-2015
Table 49 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 51 NBO Company Shares of Deodorants: % Value 2011-2015
Table 52 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 53 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 54 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Headlines
Trends
Category Data
Table 57 Sales of Depilatories by Category: Value 2010-2015
Table 58 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 59 Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 60 NBO Company Shares of Depilatories: % Value 2011-2015
Table 61 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 62 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of Fragrances by Category: Value 2010-2015
Table 65 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 66 NBO Company Shares of Fragrances: % Value 2011-2015
Table 67 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 70 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Hair Care by Category: Value 2010-2015
Table 73 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 75 NBO Company Shares of Hair Care: % Value 2011-2015
Table 76 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 77 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 78 LBN Brand Shares of Colourants: % Value 2012-2015
Table 79 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 80 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 82 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Men's Grooming by Category: Value 2010-2015
Table 86 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 89 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 90 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 92 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Oral Care by Category: Value 2010-2015
Table 95 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 96 Sales of Toothbrushes by Category: Value 2010-2015
Table 97 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 99 NBO Company Shares of Oral Care: % Value 2011-2015
Table 100 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
Table 102 LBN Brand Shares of Toothpaste: % Value 2012-2015
Table 103 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 105 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 107 Sales of Skin Care by Category: Value 2010-2015
Table 108 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 109 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 110 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 111 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 112 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 113 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 114 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 115 NBO Company Shares of Skin Care: % Value 2011-2015
Table 116 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 117 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 118 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 122 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 124 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Category Data
Table 125 Sales of Sun Care by Category: Value 2010-2015
Table 126 Sales of Sun Care by Category: % Value Growth 2010-2015
Table 127 Sales of Sun Care by Premium vs Mass: % Value 2010-2015
Table 128 NBO Company Shares of Sun Care: % Value 2011-2015
Table 129 LBN Brand Shares of Sun Care: % Value 2012-2015
Table 130 LBN Brand Shares of Premium Sun Care: % Value 2012-2015
Table 131 Forecast Sales of Sun Care by Category: Value 2015-2020
Table 132 Forecast Sales of Sun Care by Category: % Value Growth 2015-2020
Table 133 Forecast Sales of Sun Care by Premium vs Mass: % Value 2015-2020












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