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Beer in Portugal, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 55 pages

If there was a success story in beer in 2013, it was radler lagers. SCC - Sociedade Central de Cervejas e Bebidas and Unicer - Bebidas de Portugal, the two main players in the country, launched Sagres Radler and Cheers Radler in the second half of April, just in time to profit from a particularly warm summer. Both flavoured lagers performed well. Central de Cervejas invested heavily in promoting Sagres Radler through marketing campaigns and sampling sessions in supermarkets across the country.

Euromonitor International’s Beer in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in Portugal, Euromonitor International
BEER IN PORTUGAL
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Table 1 Number of Breweries 2008-2013
Category Data
Table 2 Sales of Beer by Category: Total Volume 2008-2013
Table 3 Sales of Beer by Category: Total Value 2008-2013
Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Scc - Sociedade Central De Cervejas E Bebidas SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 2 SCC - Sociedade Central de Cervejas e Bebidas SA: Key Facts
Summary 3 SCC - Sociedade Central de Cervejas e Bebidas SA: Operational Indicators
Company Background
Production
Summary 4 SCC - Sociedade Central de Cervejas e Bebidas SA: Production Statistics 2012
Competitive Positioning
Summary 5 SCC - Sociedade Central de Cervejas e Bebidas SA: Competitive Position 2013
Unicer - Bebidas De Portugal, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 6 Unicer - Bebidas de Portugal SA: Key Facts
Summary 7 Unicer - Bebidas de Portugal SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Unicer - Bebidas de Portugal SA: Competitive Position 2013
Executive Summary
Light at the End of the Tunnel
Premiumisation and Exports: Good Bets To Fight Declining Volume Sales
Unicer and Central De Cervejas Lead A Fragmented Market
Off-trade and On-trade Channels Move in Opposite Directions
Moderate Optimism Sets the Tone for the Forecast Period
Key Trends and Developments
the Economic Recession Is Over; the Volume Sales Slide in Alcoholic Drinks Is Not
Can Cerveja Artesanal Disrupt the Saturated Beer Category?
When the Past Is the Future
Key New Product Launches
Summary 9 Key New Product Developments 2013-2014
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources












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