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Hot Drinks in Turkey, Euromonitor International

  • February 2015
  • -
  • Euromonitor International
  • -
  • 43 pages

In 2014, hot drinks’ total volume sales achieved moderate growth similar to the performance seen during the review period. Growth was stimulated by a number of factors including a steady rise in urbanisation, increase in sophisticated products that cater to increasingly diverse needs, stronger purchasing power of consumers and successful marketing activities. Growth in foodservice is still below that of retail in volume terms. Nevertheless, as a consequence of better economic conditions, consume...

Euromonitor International's Hot Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Hot Drinks in Turkey, Euromonitor International
HOT DRINKS IN TURKEY

February 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Increasing Product Sophistication Leads To Moderate Volume Growth of Hot Drinks
Increasing Urbanisation and Growth of Workforce Drive New Product Developments
Domestic Companies Lead Value Sales in Hot Drinks Due To A Strong Local Performance in Tea
Hot Drinks Is Expected To See Positive Total Volume Growth Over Forecast Period
Key Trends and Developments
Urban and Educated Consumers Give Direction To New Product Developments
Modern Grocery Retailers Distribution Channel Increases Its Lead But Independent Small Grocers Still Relevant
Positive Economic Conditions Drive Growth
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 3 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 4 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Production/import/export Data
Summary 1 Production/Imports/Exports of Coffee and Tea in Turkey 2009-2014
Sources
Summary 2 Research Sources
Cay Isletmeleri Genel Müdürlügü in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Çay Isletmeleri Genel Müdürlügü: Key Facts
Summary 4 Çay Isletmeleri Genel Müdürlügü: Operational Indicators
Company Background
Production
Summary 5 Cay Isletmeleri Genel Müdürlügü: Production Statistics 2014
Competitive Positioning
Summary 6 Çay Isletmeleri Genel Müdürlügü: Competitive Position 2014
Dogus Cay in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 7 Dogus Çay: Key Facts
Summary 8 Dogus Çay: Operational Indicators
Company Background
Production
Summary 9 Dogus Çay: Production Statistics 2014
Competitive Positioning
Summary 10 Dogus Çay: Competitive Position 2014
Yildiz Holding As in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 11 Yildiz Holding AS: Competitive Position 2014
Company Background
Production
Competitive Positioning
Summary 12 Yildiz Holding AS: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2009-2014
Table 27 Retail Sales of Coffee by Category: Value 2009-2014
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 29 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
Table 31 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
Table 32 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 33 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 34 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 35 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 36 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 37 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 38 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 39 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Retail Sales of Tea by Category: Volume 2009-2014
Table 41 Retail Sales of Tea by Category: Value 2009-2014
Table 42 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 43 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 44 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 45 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 46 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 47 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 48 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 50 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 51 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Retail Sales of Other Hot Drinks by Category: Volume 2009-2014
Table 53 Retail Sales of Other Hot Drinks by Category: Value 2009-2014
Table 54 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2009-2014
Table 55 Retail Sales of Other Hot Drinks by Category: % Value Growth 2009-2014
Table 56 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2009-2014
Table 57 NBO Company Shares of Other Hot Drinks: % Retail Value 2010-2014
Table 58 LBN Brand Shares of Other Hot Drinks: % Retail Value 2011-2014
Table 59 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 60 Forecast Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 61 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 62 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 63 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2014-2019












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