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Spirits in Portugal, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 56 pages

Spirits remained the worst performing category in the alcoholic drinks market in 2013. In a context of declining purchasing power, consumers slashed the consumption of non-first necessity goods, which affected alcoholic drinks in general, and spirits the most. Beer is sought after for its refreshing properties in hot summers. Wine is a centuries-old staple in Portuguese households. Despite the country’s ancient aguardente tradition, spirits are seen as less essential than beer and wine.

Euromonitor International’s Spirits in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in Portugal, Euromonitor International
SPIRITS IN PORTUGAL
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 23 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 25 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 27 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 28 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 29 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 30 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 31 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 32 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 33 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 2 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2013
Sogrape - Vinhos De Portugal SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 4 Sogrape - Vinhos de Portugal SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Sogrape - Vinhos de Portugal SA: Competitive Position 2013
Executive Summary
Light at the End of the Tunnel
Premiumisation and Exports: Good Bets To Fight Declining Volume Sales
Unicer and Central De Cervejas Lead A Fragmented Market
Off-trade and On-trade Channels Move in Opposite Directions
Moderate Optimism Sets the Tone for the Forecast Period
Key Trends and Developments
the Economic Recession Is Over; the Volume Sales Slide in Alcoholic Drinks Is Not
Can Cerveja Artesanal Disrupt the Saturated Beer Category?
When the Past Is the Future
Key New Product Launches
Summary 6 Key New Product Developments 2013-2014
Market Background
Legislation
Table 34 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 7 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 35 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 36 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 37 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 38 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 39 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 40 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 42 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 43 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 44 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 45 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 46 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 51 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 52 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 53 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources












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