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The World Online Advertising market package includes:
- a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea –China - Brazil – India – Russia – Turkey - South Africa – Switzerland), 2 zones and world consolidated. Six sub-segments are estimated for each country : search, display, mobile, RTB, social networking and video.
- a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes an overview of the world leaders and their KPIs (Google – Facebook – Yahoo! – Microsoft – Twitter – Amazon – Apple)

Table Of Contents

Market and state of World Online Advertising
1. The advertising market in figures
1.1. Value of the global online advertising market
1.2. Value of global online advertising market: regional / country breakdown
1.3. Value of global online advertising market: breakdown by format
1.4. [Mobile] Value of global online advertising market
1.5. [Mobile] Value of global online advertising market: regional / country breakdown
1.6. [Social] Value of global online advertising market
1.7. [OTT video] Value of global OTT video advertising market
1.8. Value of global RTB advertising market

2. The online advertising ecosystem
2.1. The overall advertising ecosystem
2.2. Overview of player shares in advertising market - worldwide
2.3. Focus on mobile advertising: breakdown by format and main players
2.4. Google
2.5. Facebook
2.6. Yahoo!
2.7. Microsoft
2.8. Focus: search advertising partnerships between the giants
2.9. Twitter
2.10. Amazon and Apple
2.11. Player positioning in terms of open/closed and mobile focus
2.12. Wrap-up on the giants: Different approaches by the various players

3. Main trends in online advertising and personal data use
3.1. The major trends overview
3.2. Technology trend: RTB
3.3. Technology trend: Re-targeting
3.4. RTB and re-targeting example: FBX (Facebook Exchange)
3.5. Business model trend: native ads
3.6. Business model trend: new data monetisation and exploitation strategies
3.7. Business model trend: new data exploitation models by telcos
3.8. Business model trend: examples of other players with data to exploit
3.9. Privacy trends: cookies
3.10. Privacy trends: The tussle over cookies and alternatives
3.11. Privacy trends: VRM
3.12. Privacy trends: Privacy paradox and usage

1. The advertising market in figures
- Global online advertising revenues and their share of total media advertising revenues, 2010-2018
- Global online advertising annual ARPU, 2010-2018
- Global online advertising revenues, by region, 2010-2018
- Global online advertising revenues of select APAC countries, 2010-2018
- Breakdown of global online advertising revenues, in terms of advertising formats (display, search, other), 2010-2018
- Share of search engine markets, global and in select countries, based on searches conducted, 2013
- Global mobile advertising revenues and their share of total online advertising revenues, 2010-2018
- Global online advertising annual ARPU, 2010-2018
- Global mobile advertising revenues, by region, 2010-2018
- Global mobile advertising revenues of select APAC countries, 2010-2018
- Global social networking advertising revenues and their share of total online advertising revenues, 2010-2018
- Global social networking advertising revenues, by region, 2010-2018
- Global OTT video advertising revenues and their share of total online advertising revenues, 2010-2018
- Global OTT video advertising revenues by region, 2010-2018
- Global RTB advertising revenues and their share of display advertising revenues, 2010-2018
- Global RTB advertising revenues by region, 2010-2018

2. The online advertising ecosystem
- The online display advertising ecosystem
- Player shares of online advertising revenue in 2013
- Player shares of mobile advertising revenue in 2013
- Current market breakdown between search and display advertising; comparing fixed and mobile
- Evolution of Google advertising revenues, 2009-2013
- Evolution of Facebook advertising revenues, 2009-2013
- Evolution of Yahoo! advertising revenues, 2009-2013
- Division of search and display advertising revenue for Yahoo!, 2009-2013
- Evolution of Microsoft advertising revenues, 2009-2013
- Search advertising on Yahoo! Bing Network
- Evolution of Twitter advertising revenues, 2011-2013

3. Main trends in online advertising and personal data use
- RTB provides real time bidding benefits within an ad exchange
- The RTB technology process
- The retargeting technology process
- The technological process of FBX
- Example of RTB with FBX and other SSPs in action
- Native ads timeline
- Example of HarperCollins on Buzzfeed
- Examples of analyses by Verizon Precision Marketing Insights
- Heat map of places visited, based on location data
- Example of mandatory cookie opt-in on a Website
- Frequently used online services; comparison of their use and trust levels

Database description
Access
Fixed
- Internet subscribers (millions)
- Annual growth rate
- Internet density
Mobile
- Mobile subscribers (millions)
- Annual growth rate
- Mobile density

Internet usages
Fixed
- Fixed Internet users (millions)
- Annual growth rate
- Fixed Internet penetration
Mobile
- Mobile Internet users (millions)
- Annual growth rate
- Mobile Internet penetration (% among mobile subscribers)

Advertising revenues
Online and total media advertising revenues
- Online advertising revenues (million EUR)
- Annual growth rate
- Total media advertising revenues (million EUR)
- Annual growth rate
- Share of online advertising revenues
- Online advertising revenues by advertising format
- Display revenues (million EUR)
- Search marketing and assimilated revenues (million EUR)
- Other online advertising revenues (million EUR)
- Total online advertising revenues (% share of format)
- % Display
- % Search marketing and assimilated
- % Other
Advertising revenues breakdown (included in above online revenues)
- Mobile advertising revenues (million EUR)
- Annual growth rate (%)
- Share of mobile advertising revenues over online ad revenues
- RTB revenues (million EUR)
- Annual growth rate (%)
- Social networking advertising revenues (million EUR)
- Annual growth rate (%)
- OTT video advertising revenues (million EUR)
- Annual growth rate (%)

Database geographical coverage
Zones
- World
- EU 5
- EU28
- Asia Pacific

Countries
- Brazil
- China
- France
- Germany
- India
- Italy
- Japan
- Russia
- South Africa
- South Korea
- Spain
- Switzerland
- Turkey
- UK
- USA

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