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State of Video Delivery Platforms

  • August 2014
  • -
  • IDATE
  • -
  • 42 pages

A report which provides readers with the state of the art of video delivery platforms, exploring the market's development up to 2018 by geographical area and by technology. It also provides an analysis of the global market, how new video consumption habits impact distribution, the biggest challenges stakeholders are facing, technological developments and their impact on user interfaces and video consumption devices.

Table Of Contents

State of Video Delivery Platforms
Contents

1. Video usage as part of ATAWADAC trends 5
1.1. Broadcast (linear) TV remains dominant, but faces considerable challenges 6
1.2. This trend is taking concrete shape in TV revenues 7
1.3. Time-shifted TV viewing is increasing 8
1.4. Growing consumption of live and long-form streaming video … 9
1.5. … on all devices 10
2. Major changes ahead in the landscape of TV access 11
2.1. Europe: a maturing TV access market 12
2.2. North America: is cord cutting the major future trend ? 13
2.3. Asia-Pacific: the level of success in cable digitisation will define tomorrow's TV access framework 14
2.4. Latin America: DTH is the driving force for digital TV 15
2.5. Middle East Africa: the expected DTT rollout to help on digital transition 16
2.6. Is terrestrial TV still in the game? 17
2.7. Are satellite operators a move towards free TV ? 18
2.8. Cable has quad play as a target 19
2.9. Is fibre expansion the solution for telcos ? 20
2.10. LTE video: a new upcoming alternative 21
3. New challenges for video distributors to tackle 22
3.1. The video subscriber base is at stake for MVPDs… 23
3.2. … while the Internet access business grows 24
3.3. Very fast growth in Internet video traffic 25
3.4. LTE is accelerating further the fast growth trend of mobile data 26
State of video delivery platforms
3.5. In summary, new consumption modes mean new services. TV providers have to adapt. 27
3.6. Ultra HD has already started, on the Internet. The mass market will take time. 28
4. New distribution solutions are developing 29
4.1. New technologies to accelerate connected TV / multiscreen deployment 30
4.2. CDN pure players diversify 31
4.3. Telco CDNs depend on partnerships 32
4.4. Is cloud TV the next frontier? 33
4.5. Broadcast-broadband TV to enhance linear TV 34
4.6. Mobile hybrid video ? 35
4.7. Towards an all-IP video distribution world? 36
5. User interface and devices 38
5.1. Strong market power of new entrants 39
5.2. Internet Giants to control the User Interface? 40
5.3. A shift from operator to consumer hardware… leveraging cloud solutions 41

Tables and Figures

1. Video usage as part of ATAWADAC trends 5
- Average daily TV viewing in USA, UK, France and world 6
- Segmentation of average daily hours of TV viewing, UK 6
- Revenues of world television market 7
- Comparison of linear TV and on-demand video YoY revenues' growth, Europe 2011-'14 7
- Comparison of linear TV and on-demand video YoY revenues' growth, USA 2011-'14 7
- Average time spent per day, USA 8
- Evolution of non-linear/time-shifted TV consumption in USA, France and UK 8
- European Live vs. on demand 9
- European Time Watched by video length and country 9
- Time Watched by Video Length and Device, Q2 2013 10
- Long-Form Video Viewing By Device, Q2 2013 10
- Live, VoD Time Per Play, Q2 2013 10
- BBC iPlayer performance review, March 2014 10
2. Major changes ahead in the landscape of TV access 11
- Breakdown of TV access modes, in Europe 12
- Breakdown of TV access modes, in North America 13
- Breakdown of TV access modes, in Asia Pacific 14
- Breakdown of TV access modes, in Latin America 15
- Breakdown of TV access modes, in Middle East Africa 16
- Terrestrial distribution in households for TV delivery 17
- Fransat and HD+ Hybrid TV access platforms 18
- The acquisition of Time Warner Cable by Comcast 19
- Illustration Foxtel Play - Netflix-Virgin Media 19
- Breakdown of FTTH/B subscribers by zone 20
- Breakdown of FTTH/B subscribers by area 21
- Reliance Jio 4th Generation LTE network with Android-run set-top box (STB) 21
3. New challenges for video distributors to tackle 22
- Quarterly evolution in video subscribers of the two biggest cable providers
versus the two biggest IPTV providers, Q1 2010-'14 23
- Quarterly evolution in video subscribers in Europe, by operator, Q1 2010-'14 23
- Quarterly evolution in video subscribers in USA, by operator, Q1 2010- '14 23
State of video delivery platforms
- Changes in Comcast's video and Internet sales by quarter, Q1 2011-'14 24
- Quarterly evolution in Internet subs. in USA by operator, Q1 2010-'14 24
- Quarterly evolution in Internet subs. in Europe by operator, Q1 2010-'14 24
- Global fixed Internet consumer traffic 25
- A breakthrough, Aereo (live OTT+nPVR) shutting down 25
- Global mobile consumer traffic 26
- LTE boosts mobile data consumption 26
- New viewing habits, new features 27
- Share of pay-TV customers using TV Everywhere (USA) 27
- UHDTV also provides an immersive user experience 28
- 4K display technology provides consumers with richer mobile experiences 28
4. New distribution solutions are developing 29
- H.265 framework 30
- Synthesis of ABR-streaming technologies 30
- Akamai business solution revenues per segment 31
- Two types of CDN revenue streams 31
- Main Telco CDN deployments 32
- Cloud TV value proposition 33
- Examples of terrestrial and satellite TV broadcast broadband services 34
- Freesat / Freetime service line up 34
- Dynamic allocation of spectrum to unicast and broadcast 35
- Verizon INDYCAR 14 App 35
- ATSC 2.0 Protocol layer diagram- Fixed broadcasts 36
- DVB-GSE, complementing the MPEG-2 Transport Stream 36
- IP video on CMTS 3.0 solution 37
- Multicast ABR Video Transport System 37
5. User interface and devices 38
- Users and subscribers of selected platforms and YoY growth, Q1 2014 39
- Sky TV boxes 41
- TiVo Service, moving to the cloud 41
- Sony KD55X9005 4K 3D Smart TV characteristics 42
- Google Chromecast 42
- How streaming to the TV has evolved 42

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