Table of Contents
This Viewpoint analyses data from Analysys Mason's 'Multi-play pricing benchmark 2Q 2014', which provides information on multi-play services from more than 50 major telecoms players in 22 European countries. It provides case studies of operators in four countries and focuses on the pricing of single-, double-, triple- and quadruple-play services.
About this report
-This report analyses data from Analysys Mason’s Multi-play pricing benchmark 2Q 2014, which provides information on multi-play services from more than 50 major telecoms players in 22 European countries.1 It focuses on the pricing of single-, double-, triple- and quadruple-play services.
-The information was collected in June 2014, and represents a sample of all propositions available within a country. Averages are calculated using unweighted data, and comparisons use purchasing power parity (PPP).
-The report includes case studies that compare similar propositions from two operators that are competing against each other in the same country.
Key questions answered in this report:
-What is the average pricing for single- and multi-play propositions in Europe?
-How should bundled propositions be put together?
-Which operators have been successful with their bundling strategies, and what are the reasons behind their success?
-What has the impact of bundling been on subscriber growth, revenue, profitability and market share for individual operators?
-How has bundling affected the take-up and revenue for individual services, as well as the market as a whole?
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