Stratecast recently surveyed decision makers who have already implemented, are planning to implement, or are investigating BDA solutions. This initial report briefly explains the survey methodology, describes the respondent demographics and presents high-level findings that illustrate both the promises and the pitfalls that are attending these early BDA adopters. Future reports will feature additional survey findings in greater detail; and all should be of interest to both buyers and sellers of BDA solutions.
Executive Summary If there are any doubts remaining about the growing importance of Big Data & Analytics (BDA), they will be dispelled by the results of Stratecast | Frost & Sullivan’s recent market survey. Respondents report not only successful BDA implementations, but also growing budgets and plans for additional deployments. Their experiences and perspectives were gathered in a web-based survey that attracted respondents in May 2014. While Stratecast will continue mining the survey data in the months ahead to inform BDA clients of coverage and practice direction, the high-level survey findings are already coming into focus, confirming several of Stratecast’s primary BDA theses, and underscoring BDA’s importance in addressing both IS/IT spending and strategic business priorities.
For example, Stratecast expects Big Data and analytic technology advancements to be as broadly disruptive and transformational over the next years as were the personal computer in the 1980s, the internet in the 1990s, and the social Web in the last to years.1 Nearly all ( %) of the survey respondents agree, and many of them predict a much shorter transitional timeframe. Experience apparently backs their perspective, with more than half (58%) of respondents having already implemented one or more BDA solutions, and the rest either implementing, evaluating, or planning to investigate in the next - months. This connotes a sense of urgency; and yet respondents do not appear to be valuing some of the BDA solutions that would help them better plan and accelerate their deployments; nor are they prioritizing the data governance and inter-departmental coordination that are necessary for successful BDA deployments. Stratecast has identified and emphasized these challenges, and suggested practical approaches to addressing them in previous reports.
Given the availability of free-to-try and very low cost subscription BDA tools, it is not surprising that respondents are experimenting with many different BDA solutions. The good news for BDA vendors is that enterprises are giving so many different products a chance; the bad news is that not all of these contenders will get enough traction to remain viable; and the inevitable consolidation will entail additional integration challenges down the line, for both enterprises and vendors.
Finally, a brief comment about survey bias. While every effort was made to avoid bias in the survey instrument, Stratecast purposely surveyed only respondents from large US-based enterprises who already have some involvement with the evaluation, purchase, implementation and use of Big Data technologies and analytic software. These are the early enterprise adopters of BDA, the homesteaders who have elected to follow Big Data’s original pioneers (e.g., Amazon and Google). Because the survey respondents are beginning to use BDA in more traditional business settings, their collective experience and perspectives, captured in the survey results, serve to inform their colleagues who have yet to begin the BDA transformation; as well as the suppliers of BDA solutions, who are hoping to market their wares to subsequent waves of enterprise adopters.
Table Of Contents
2014 Big Data and Analytics Market Survey: Initial Observations Table of Contents Executive Summary . 5 Introduction .. 6 Survey Objectives, Methodology, and Demographics .. 7 Which Big Data and Analytics Solutions, and Why? . 9 Mutual Dependencies: Big Data, Security, and Privacy 14 Market Implications for BDA Buyers and Sellers . 15 The Last Word .. 17 Appendix 1: BDA Solution Types and Categories 18 Big Data and Analytics Core Products and Services.. 18 Business Process and Strategic Analytics 18 Customer Experience, Marketing, and Sales Analytics 18 Mobile, Retail, and Location Analytics . 19 Social and Site Analytics 19 Appendix 2: Additional Demographic Data . 19
List of Exhibits
Exhibit 1: Stratecast's Big Data and Analytics Practice Coverage . 6 Exhibit 2: Most Survey Respondents Carry C-level or Director Titles . 8 Exhibit 3: Survey Respondents Work in the Largest US Enterprises 8 Exhibit 4: Most Respondent Organizations Have, or Soon Will Have, BDA Deployments 9 Exhibit 5: Big Data and Analytics Solutions Currently in Use .. 10 Exhibit 6: Big Data and Analytics Solutions Being Implemented, Planned, or Investigated 10 Exhibit 7: Why Respondents Have Deployed BDA Solutions .. 11 Exhibit 8: Why Respondents Are Planning to Deploy BDA Solutions .. 12 Exhibit 9: Budgets for Big Data Are Up in Most Respondent Organizations .. 13 Exhibit 10: IS/IT Spending Priorities . 14 Exhibit 11: Strategic Business Priorities . 14 Exhibit A1: Stratecast Big Data and Analytics Practice Coverage .. 18 Exhibit A2: Most Survey Respondents Work in IS/IT Departments . 19 Exhibit A3: Survey Respondents Work in a Wide Range of Industries . 20 Exhibit A4: IS/IT Budgets in Respondent Organizations .. 20 Exhibit A5: Total Revenue in the Last Full Fiscal Year for Respondent Organizations . 21