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  4. > Analysis of the North American Off-Highway Vehicle (OHV) Telematics Market

Construction Equipment Segment Dominates, Contributing 42% by 2020

Overall awareness of OHV telematics has considerably increased in recent years as the technology is now perceived as the go-to solution for improving total cost of ownership. The aim of this study is to research, analyze, and forecast the OHV temematics market in North America. The major focus is on trends in services, solutions, and technologies for specific segments such as construction, mining, industrial, and agricultural equipment. The study also highlights the rental equipment industry’s influence in the telematics market and offers an opportunity analysis by segment, application, business model, and country. Key strategic predictions have also been discussed. The study period is 2013 (base year) to 2020.

Key Findings
Total OHV Telematics Market: Key Takeaways, North America, 2013–2020
1 The size of the total OHV telematics market is ~ , (2013), with the construction equipment industry chipping in nearly %.
2 Despite significant penetration within the construction equipment segment and expectations for it to double by 2020, the mining equipment industry will provide maximum potential as it creates space for technological advancement and innovation.
3 Caterpillar (CAT Product Link), Trimble Navigation, and Telogis together hold the highest market share of about one third of the total OHV telematics market.
4 The mining equipment industry will likely become the key driver for technological advancement and innovation.
5 Government regulations and standardization will augment the OHV telematics market and expand the installed base at a CAGR of % from 2013–2020.
6 Asset tracking, location, monitoring, and maintenance are key features as developments in maintenance- and utilization-related services are likely to amplify.

OHV Telematics—Market Outlook
Heavy equipment OEMs are partnering with aftermarket vendors to develop solutions (e.g., Telogis with Manitowoc formed an exclusive partnership in 2013).
-Reduction in the cost of wireless data and hardware is driving the market (– % reduction).
-OEMs are enablers while the aftermarket drives the adoption rate (OEMs do not have a great database infrastructure and face difficulty in providing solutions for mixed fleets.).
-The telematics penetration in the construction equipment segment is expected to reach % in 2020 (currently %).
-The rental equipment market growth in North America catalyzes telematics adoption ($ billion in 2013, United Rentals topping with outlets).
-No mandatory regulations, but several standards are being developed and maintained by AEMP and AEM (released data points and fault codes in March 2014).
-Equipment maintenance is in enormous demand (for rental companies that perform their own preventive and scheduled maintenance in order to ensure optimal uptime for the asset).

Table Of Contents

Analysis of the North American Off-Highway Vehicle (OHV) Telematics Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
OHV Telematics—Market Outlook
OHV Telematics—Market Snapshot
OHV Telematics—Key Market Trends
OHV Telematics Market—Industry Challenges
Competitive Benchmarking of Vendors in Services Offered
OHV Telematics—Features in Demand

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope and Objective
Research Aim and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
OHV—Segments and Definitions

4. MARKET OVERVIEW

Market Overview
OHV Telematics Market—Value Chain Analysis

5. DRIVERS AND RESTRAINTS—TOTAL OHV TELEMATICS MARKET

Drivers and Restraints—Total OHV Telematics Market
Drivers—Impact and Duration
Restraint—Impact and Duration
OHV Telematics—Total Addressable Market and Contributions
Value Chain Opportunity—Rental Equipment Industry

6. SOLUTION AND PRICING MODEL ANALYSIS

Solution and Pricing Model Analysis
OHV Telematics—Service Packages and Pricing
OHV Telematics Market Breakdown by Service Types
OHV Telematics Market—Solution Types
OHV Telematics Breakdown by Solution Types

7. SERVICE MODEL ANALYSIS

Service Model Analysis
Key Features by Segments
Key Technologies by Segments
Key Services by Segments

8. BUSINESS MODEL AND OPPORTUNITY ANALYSIS

Business Model and Opportunity Analysis
OHV Telematics by Business Model
OHV Telematics Market Breakdown by Service Types
Opportunity Analysis by Segments
Opportunity Analysis by Application—Equipment Type
Opportunity Analysis by Country

9. MARKET MEASUREMENT AND MARKET SHARE ANALYSIS

Market Measurement and Market Share Analysis
OHV Telematics Scenario Analysis by Installed Base
Forecast Scenario Assumptions to 2020
Hardware and Service Revenue Forecast
Market Share Analysis—OEM vs. Third-party Suppliers
Market Share Analysis by Vendors

10. OVERVIEW OF KEY TELEMATICS SERVICE PROVIDERS

Overview of Key Telematics Service Providers
Key Telematics Vendors—Vehicle OEMs
Key Telematics Vendors—Third-party Vendors

11. THREE BIG PREDICTIONS

Three Big Predictions
The Last Word—3 Big Predictions
Legal Disclaimer

12. APPENDIX

Appendix
Table of Acronyms Used
Learn More—Next Steps
Market Engineering Methodology

13. LIST OF STUDIES: PAST, IN-PROGRESS, PLANNED (2014)

List of Studies: Past, In-progress, Planned (2014)
Commercial Vehicle Telematics Research Program

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