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China Consumer Water Treatment Systems Market

  • August 2014
  • -
  • Freedonia
  • -
  • 194 pages

Demand in China to grow 17% yearly through 2017

Demand for consumer water treatment systems in China is projected to advance 17 percent per year to 26.2 billion yuan in 2017. Clean water is vital to human health, and consumers in China are becoming increasingly aware of the need for supplemental water treatment to ensure that even the municipally treated water they consume meets health standards. Rapid industrialization and economic growth coupled with an insufficient water treatment infrastructure will continue to prompt Chinese consumers’ concerns about water contamination and inferior tap water quality. Although continuing gains in elevated purchasing power is going to boost market penetration for consumer water treatment systems (especially in urban locales) for the foreseeable future, further gains will be limited by the habit of many consumers in China to boil water prior to consumption in the belief that boiled water is safe enough to drink.

Growth in new housing to benefit both POU, POE sales

A home’s water can be treated two ways: units operating at a single water outlet or in a single room (i.e., point-of-use -- POU -- water treatment systems) or units treating all of the water entering the entire house (i.e., point-of-entry -- POE -- water treatment systems). Point-of-use systems will continue to account for the larger share of value demand based on their greater operational flexibility and lower costs. Sales of POU water treatment systems in China are expected to rise 16.6 percent yearly through 2017 to 23.4 billion yuan, accounting for nearly 90 percent of the overall market. Faster growth will be registered by countertop and under-sink systems, a large share of which are utilized with membranes and other non-conventional filtration systems, offering water treatment superior to flowthrough and faucet-mounted systems. However, an increasing share of households are expected to install POE systems to achieve better water purification results in new housing construction. POE and POU systems are regularly being utilized in tandem for those who already have a POE system in order to add a POU system for pre-treatment.

Gains in filters, membranes key to aftermarket growth

The aftermarket plays a very important role in the industry, with sales of consumables (i.e., filters and membranes) forecast to grow 18.9 percent annually to 12.2 billion yuan in 2017. Gains will be driven by heightened system penetration rates in Chinese households, as well as the increasing replacement frequency of consumables, partly a result of higher water consumption levels. Consumers upgrading to systems that use more advanced and often more expensive filters and membranes, such as carbon block cartridges, reverse osmosis, and other membranes, will also provide growth in value terms.

Table Of Contents

China Consumer Water Treatment Systems Market
TABLE OF CONTENTS
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Economic Overview 4
Recent Economic Performance 5
Economic Outlook 6
Demographic Overview 9
Population 10
Urbanization 13
Households 13
Industrialization and Manufacturing Trends 16
Residential Building Construction Outlook 18
New Housing 21
Improvements and Repairs 23
Housing Stock and Living Space 24
Personal Income and Expenditure Trends 27
Water Withdrawal Trends 29
Environmental and Regulatory Considerations 31
Water Standards and Regulations 31
Water Pollution and Water Quality 32
Water Treatment Product Related Standards and Regulations 34
III. OVERVIEW 35
Consumer Water Treatment System Supply and Demand 35
Consumer Water Treatment Demand Unit Trends 37
Product Trends 39
Technology Trends 41
World Consumer Water Treatment Systems 42
Pricing Patterns 43
IV. PRODUCTS 46
General 46
Consumer Water Treatment Systems 47
Point-of-Entry Water Purification 51
Point-of-Use Water Purification 54
Under-Sink Units 59
Product Trends 61
Technology Trends 62
Countertop Units 63
Product Trends 64
Technology Trends 65
Flow-Through Units 66
Product Trends 67
Technology Trends 68
Faucet-Mounted Units 68
Product Trends 70
Technology Trends 70
Technology Trends 71
Conventional Filtration 75
Adsorptive 77
Mechanical Filtration 80
Others 81
Membranes 82
Reverse Osmosis 84
Ultrafiltration and Nanofiltration 86
Others 87
Ultraviolet 89
Ozone 90
All Others 91
Aftermarket Components 92
Filters 94
Membranes 96
V. REGIONAL TRENDS 98
General 98
Regional Demographic and Economic Trends 100
Population Patterns 101
Household Patterns 103
Economic Outlook 104
Regional Personal Expenditure Trends 106
Regional Residential Building Construction Expenditures 108
Regional Consumer Water Treatment System Demand 109
Central-North 112
Overview 112
Consumer Water Treatment System Demand 114
Northeast 116
Overview 116
Consumer Water Treatment System Demand 118
Central-East 120
Overview 120
Consumer Water Treatment System Demand 122
Central-South 124
Overview 124
Consumer Water Treatment System Demand 125
Southwest 127
Overview 127
Consumer Water Treatment System Demand 129
Northwest 131
Overview 131
Consumer Water Treatment System Demand 132
VI. INDUSTRY STRUCTURE 134
General 134
Industry Composition 135
Market Share 139
Marketing and Distribution 142
Mergers and Acquisitions 143
Cooperative Agreements 144
Foreign Participation in the Chinese Market 145
Company Profiles 147
Alticor Incorporated 148
Amway, see Alticor
Beijing DNC Environmental Technical Company Limited 149
Beijing Originwater Technology Company 150
Berkshire Hathaway Incorporated 152
BRITA GmbH 154
Clorox Company 155
EcoWater Systems, see Berkshire Hathaway
Gree Electric Appliances Incorporated 156
Guangdong Iwo Technical Company Limited 157
Haier Group Company 158
Hefei Gemei Home Appliances Company Limited 160
Hefei Meiling Environmental Products Company Limited 161
Jiangsu Babeishui Appliance Company Limited 162
Joyoung Company Limited 163
Kemflo International Company Limited 164
KX Technologies, see Berkshire Hathaway
LG Electronics Incorporated 166
Litree Purifying Company Limited 167
Midea Group Company Limited 168
Ningbo Qinyuan Group, see Unilever Group
Paragon Water Systems Incorporated 170
Pentair Limited 172
PureGen Technology Incorporated 175
Qingdao Haier Strauss Water Equipment, see Haier Group
and Strauss Group
Royal Philips NV 176
Shanghai Bentai Water Treatment Equipment, see
Shanghai Canature Environmental Products
Shanghai Canature Environmental Products
Company Limited 177
Shanghai Ozner Environmental and Science
Company Limited 179
Shenzhen Angel Drinking Water Industrial Group
Company Limited 180
Shenzhen Chengdelai Industry Company Limited 181
Shenzhen Jingzhiquan Technical Company Limited 182
Shenzhen Kindeq Water Purification Equipment
Company Limited 183
Smith (AO) Corporation 184
Strauss Group Limited 186
TCL Corporation 188
3M Company 189
Unilever Group 192


LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product of China 9
2 Population of China 12
3 Households in China by Locale 15
4 Manufacturing Value Added in China 18
5 Residential Building Construction Expenditures in China 21
6 New Residential Housing Construction in China 23
7 Housing Stock and Living Space in China 26
8 Personal Income and Expenditures in China 29
9 Water Withdrawal in China 30
SECTION III -- OVERVIEW
1 Consumer Water Treatment System Supply and Demand
in China 37
2 Consumer Water Treatment System Demand in China
by Type and Technology 38
3 World Consumer Water Treatment System Demand
by Region 43
4 Consumer Water Treatment System Pricing in China 45
SECTION IV -- PRODUCTS
1 Consumer Water Treatment System and Aftermarket Demand
in China 47
2 Consumer Water Treatment System Demand in China by Type 50
3 Point-Of-Entry Consumer Water Treatment System Demand
in China by Technology 54
4 Point-of-Use Consumer Water Treatment System Demand
in China by Type and Technology 58
5 Under-Sink Consumer Water Treatment System Demand
in China by Type and Technology 61
6 Countertop Consumer Water Treatment System Demand
in China by Type and Technology 64
7 Flow-Through Consumer Water Treatment System Demand
in China by Type 67
8 Faucet-Mounted Consumer Water Treatment System Demand
in China by Type 70
9 Consumer Water Treatment System Demand in China
by Technology 74
10 Conventional Filtration Consumer Water Treatment System
Demand in China by Type 77
11 Membrane Separation Consumer Water Treatment System
Demand in China by Type 84
12 Other Consumer Water Treatment System Demand in China
by Type 89
13 Consumer Water Treatment System Aftermarket in China
by Type 94
SECTION V -- REGIONAL TRENDS
1 Population of China by Region 102
2 Households in China by Type and Region 104
3 Gross Domestic Product of China by Region 106
4 Disposable Personal Income in China by Region 108
5 Residential Building Construction Expenditures in China
by Region 109
6 Consumer Water Treatment System Demand in China
by Region 111
7 Central-North Region of China: Consumer Water Treatment
System Demand 116
8 Northeast Region of China: Consumer Water Treatment
System Demand 120
9 Central-East Region of China: Consumer Water Treatment
System Demand 123
10 Central-South Region of China: Consumer Water Treatment
System Demand 127
11 Southwest Region of China: Consumer Water Treatment
System Demand 130
12 Northwest Region of China: Consumer Water Treatment
System Demand 133
SECTION VI -- INDUSTRY STRUCTURE
1 Consumer Water Treatment Systems and Consumables Sales
by Company, 2012 137
2 Selected Cooperative Agreements 145


LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Population of China by Age, 2002-2022 12
2 Households in China by Locale, 2002-2022 15
SECTION III -- OVERVIEW
1 Consumer Water Treatment System Demand in China
by Type, 2012 39
SECTION IV -- PRODUCTS
1 POU Consumer Water Treatment System Demand in China
by Type, 2012 59
2 Consumer Water Treatment System Demand in China
by Technology, 2012 74
SECTION V -- REGIONAL TRENDS
1 Consumer Water Treatment System Demand in China
by Region, 2012 112
2 Central-North Region of China 114
3 Northeast Region of China 118
4 Central-East Region of China 122
5 Central-South Region of China 125
6 Southwest Region of China 129
7 Northwest Region of China 132
SECTION VI -- INDUSTRY STRUCTURE
1 Consumer Water Treatment System and Consumables
Market Share in China, 2012 139

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