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CountryFocus: Healthcare, Regulatory and Reimbursement Landscape - Poland

Summary

GlobalData, the industry analysis specialist, has released its latest report, “CountryFocus: Healthcare, Regulatory and Reimbursement Landscape - Poland”. The report, an essential source of information and analysis, identifies key trends in the healthcare market and provides insights into the demographic, regulatory, reimbursement landscapes and healthcare infrastructure. Most importantly, the report provides valuable insights into the trends and segmentation of the pharmaceutical and medical device markets. This resource has been produced using data and information from proprietary databases, secondary research, and in-house analysis by GlobalData’s team of industry experts.

In 2013, Poland’s population was estimated at 38.5 million, having grown at a Compound Annual Growth Rate (CAGR) of 0.2% from 2008. It is however expected to decrease to approximately 38.4 million by 2020 due to a drop in the birth rate. The value of the pharmaceutical market in the country amounted to $8.6 billion in 2013, and it is expected to increase at a CAGR of 8.3% to approximately $15 billion in 2020. Generics accounted for the majority of the market in 2012 with a share of 66%.

This positive trend can be attributed primarily to the following factors -
- Government initiatives and support from the EU to improve healthcare services
- An improved and updated regulatory environment

Scope

The report provides information on the healthcare, regulatory, and reimbursement landscape in Poland, including the following -
- An overview of the pharmaceutical and medical device markets, comprising market size, segmentation, and key drivers and barriers
- Profiles and SWOT analyses for the major players in the pharmaceutical market (Sanofi, Novartis, GlaxoSmithKline, Polpharma and F. Hoffmann-La Roche)
- Profiles and SWOT analyses for the major players in the medical device market (F. Hoffmann-La Roche, Medtronic, Essilor International, Abbott Laboratories and Siemens Healthcare)
- An insightful review of the reimbursement and regulatory landscape, including details of the healthcare reimbursement process, regulatory agencies, and approval processes for new drugs and medical devices
- Detailed analysis of the political and economic environment, covering economic indicators, demographics, healthcare infrastructure, and healthcare expenditure
- An overview of the opportunities for and challenges facing growth in the healthcare market

Reasons to buy

This report will enhance your decision-making capability by allowing you to -
- Develop business strategies based on a sound understanding of the trends shaping and driving the healthcare market in Poland
- Generate revenue based on knowledge of key trends, reimbursement and regulatory policies, pharmaceutical market segments, and the companies likely to impact the healthcare market in the future
- Formulate effective sales and marketing strategies by understanding the competitive landscape and analyzing the performance of various competitors
- Organize sales and marketing efforts by identifying the market categories and segments that present the greatest opportunities for consolidation, investment, and strategic partnership
- Identify, understand, and capitalize upon the opportunities and challenges in Poland’s healthcare market

Table Of Contents

CountryFocus: Healthcare, Regulatory and Reimbursement Landscape - Poland
1 Table of Contents

2 Introduction 18
2.1 GlobalData Report Guidance 18
3 Overview of the Pharmaceutical and Medical Device Market 19
3.1 Pharmaceutical Market 19
3.1.1 Market Overview 19
3.1.2 Pharmaceutical Exports and Imports 22
3.1.3 Supply Channels 23
3.1.4 Market Segments 24
3.1.5 Major Diseases 28
3.1.6 Major Players 29
3.2 Medical Device Market 69
3.2.1 Market Overview 69
3.2.2 Overview of the Top Five Segments 72
3.2.3 Diagnostics Market 84
3.2.4 Major Players 86
3.3 Market Drivers and Barriers 122
3.3.1 Drivers 122
3.3.2 Barriers 122
4 Market Access 124
4.1 Reimbursement and Payer Landscape 124
4.1.1 Overview of Healthcare system 124
4.1.2 Reimbursement Process 125
4.1.3 Overview of Insurance Providers 128
4.1.4 Patient Share in Healthcare Spending 132
4.1.5 Price Trends in the Healthcare Sector 133
4.1.6 Pricing Policies 134
4.2 Regulatory Landscape 135
4.2.1 Overview of Regulatory Agencies 135
4.2.2 Market Authorization Procedure for Pharmaceutical Products 138
4.2.3 New Medical Device Approval Process 150
4.2.4 Licensing Process for Pharmaceutical and Medical Device Manufacturing 155
4.2.5 Licensing Process for Pharmaceutical Exports and Imports 157
4.2.6 Intellectual Property Rights 158
4.2.7 Clinical Trial Regulations 161
4.2.8 Pharmaceutical Advertising Regulations 162
4.2.9 Pharmacy Regulations 164
4.2.10 Labeling and Packaging Regulations 166
5 Country Analysis 168
5.1 Political Environment 168
5.1.1 Political Structure 168
5.1.2 Analysis of Current Political Environment 169
5.1.3 Healthcare Policy Initiatives 169
5.2 Economic Landscape 172
5.3 Economic Indicators 174
5.3.1 Gross Domestic Product 174
5.3.2 Gross National Income 179
5.3.3 Inflation 180
5.3.4 Currency Exchange Rate 183
5.3.5 Foreign Direct Investment 184
5.3.6 Foreign Exchange Reserves 185
5.3.7 Trade Balance 186
5.3.8 General Government Structural Balance 188
5.3.9 General Government Gross Debt 189
5.3.10 Major Industries 190
5.4 Demographics 191
5.4.1 Population 191
5.4.2 Education and Literacy 207
5.4.3 Employment 209
5.4.4 Disease Burden 210
5.5 Healthcare Infrastructure 213
5.5.1 Healthcare Facilities 213
5.5.2 Healthcare Parameters 218
5.5.3 Environmental Health 220
5.5.4 Healthcare Personnel 223
5.6 Healthcare Expenditure 227
5.6.1 Overview 227
5.6.2 Major Components of Healthcare Spending 228
5.6.3 Share of Public and Private Sector 229
5.6.4 Spending in Healthcare RandD 230
5.7 Trade Associations 231
5.7.1 Employers' Association of Innovative Pharmaceutical Companies 231
5.7.2 Polish Association of Pharmaceutical Industry Employers 231
5.7.3 Polish Association of the Self-Medication Industry 231
5.7.4 Polish Chamber of Pharmaceutical Industries and Medical Devices 231
5.8 Trade Fairs 232
6 Opportunities and Challenges 233
6.1 Opportunities 233
6.2 Challenges 233
7 Appendix 235
7.1 Abbreviations 235
7.2 Bibliography 240
7.3 Research Methodology 249
7.3.1 Coverage 249
7.3.2 Secondary Research 250
7.3.3 Forecasts 250
7.3.4 Expert Panel 250
7.4 Disclaimer 251

1.1 List of Tables

Table 1: Pharmaceutical Market, Poland, Revenue ($bn), 2008-2013 21
Table 2: Pharmaceutical Market, Poland, Revenue Forecast ($bn), 2014-2020 21
Table 3: Pharmaceutical Market, Poland, Exports and Imports ($bn), 2008-2013 22
Table 4: Pharmaceutical Market, Poland, Generic Share, Volume (%), 2008-2013 25
Table 5: Pharmaceutical Market, Poland, OTC Market, Revenue ($bn), 2008-2013 27
Table 6: Pharmaceutical Market, Sanofi, Global, Major Products, 2013 30
Table 7: Pharmaceutical Market, Sanofi, Global, Late-Stage Pipeline, 2014 31
Table 8: Pharmaceutical Market, Novartis, Global, Major Products, Revenue ($bn) and Annual Growth (%), 2013 36
Table 9: Pharmaceutical Market, Novartis, Global, Planned Filings, 2014-2018 37
Table 10: Pharmaceutical Market, GlaxoSmithKline, Global, Major Products, Revenue ($bn) and Annual Growth (%), 2013 47
Table 11: Pharmaceutical Market, GlaxoSmithKline, Global, Late-Stage Pipeline, 2014 48
Table 12: Pharmaceutical Market, Polpharma, Global, Major Products, 2013 55
Table 13: Pharmaceutical Market, Roche, Global, Major Products, Revenue ($bn) and Annual Growth (%), 2013 60
Table 14: Pharmaceutical Market, Roche, Global, Late-Stage Pipeline, 2014 61
Table 15: Medical Device Market, Poland, Revenue ($bn), 2008-2013 70
Table 16: Medical Device Market, Poland, Revenue Forecast ($bn), 2014-2020 71
Table 17: Medical Device Market, Poland, Major Segments, Revenue ($m) and Share (%), 2013 72
Table 18: Medical Device Market, Poland, In Vitro Diagnostics, Revenue ($m), 2008-2013 74
Table 19: Medical Device Market, Poland, Sales Trends for Major Players, In Vitro Diagnostics, 2012 75
Table 20: Medical Device Market, Poland, Ophthalmic Devices Market, Revenue ($m), 2008-2013 76
Table 21: Medical Device Market, Poland, Sales Trends for Major Players, Ophthalmic Devices, 2012 77
Table 22: Medical Device Market, Poland, Cardiovascular Devices Market, Revenue ($m), 2008-2013 78
Table 23: Medical Device Market, Poland, Sales Trends for Major Players, Cardiovascular Devices, 2012 79
Table 24: Medical Device Market, Poland, Orthopedic Devices, Revenue ($m), 2008-2013 80
Table 25: Medical Device Market, Poland, Sales Trends for Major Players, Orthopedic Devices, 2012 81
Table 26: Medical Device Market, Poland, Nephrology and Urology Devices Market, Revenue ($m), 2008-2013 82
Table 27: Medical Device Market, Poland, Sales Trends for Major Players, Nephrology and Urology Devices, 2012 83
Table 28: Medical Device Market, Poland, Diagnostics Market, Revenue ($m), 2008-2013 84
Table 29: Medical Device Market, Poland, Diagnostics Market, Revenue ($m), 2014-2020 85
Table 30: Medical Device Market, Poland, Major Players ($m), 2012 86
Table 31: Medical Device Market, Roche, Global, Major Products, 2013 88
Table 32: Medical Device Market, Roche, Global, Late-Stage Pipeline, 2014 88
Table 33: Medical Device Market, Medtronic, Global, Major Products, Revenue ($bn), 2013 95
Table 34: Medical Device Market, Abbott, Global, Major Products, 2014 108
Table 35: Medical Device Market, Abbott, Global, Late-Stage Pipeline, 2014 108
Table 36: Medical Device Market, Siemens Healthcare, Global, Major Products, 2014 115
Table 37: Market Access, Poland, Out-of-Pocket Expenditure (%), 2008-2013 133
Table 38: Market Access, Poland, Change in Average Price of Health Sector (%), 2008-2012 134
Table 39: Country Analysis, Poland, Major Reforms and Policy Initiatives, 2010-2011 170
Table 40: Country Analysis, Poland, Major Reforms and Policy Initiatives, 2005-2009 171
Table 41: Economic Indicators, Poland, Gross Domestic Product per Capita ($), 2008-2013 175
Table 42: Economic Indicators, Poland, Gross Domestic Product per Capita Forecast ($), 2014-2020 176
Table 43: Economic Indicators, Poland, Gross Domestic Product Annual Growth (%), 2008-2013 177
Table 44: Economic Indicators, Poland, Gross Domestic Product Annual Growth (%), 2014-2020 178
Table 45: Economic Indicators, Poland, Gross National Income per Capita ($), 2008-2013 179
Table 46: Economic Indicators, Poland, Average Consumer Price Index, 2008-2013 181
Table 47: Economic Indicators, Poland, Average Consumer Price Index, 2014-2020 181
Table 48: Economic Indicators, Poland, Average Consumer Price Annual Change (%), 2008-2013 182
Table 49: Economic Indicators, Poland, Currency Exchange Rate (PLN/$), 2008-2013 183
Table 50: Economic Indicators, Poland, Foreign Direct Investment ($bn), 2008-2013 184
Table 51: Economic Indicators, Poland, Foreign Exchange Reserves ($bn), 2008-2013 185
Table 52: Economic Indicators, Poland, Imports ($bn), 2008-2013 186
Table 53: Economic Indicators, Poland, Exports ($bn), 2008-2013 187
Table 54: Economic Indicators, Poland, Structural Balance ($bn), 2008-2013 188
Table 55: Economic Indicators, Poland, General Government Gross Debt ($bn), 2008-2013 189
Table 56: Economic Indicators, Poland, Major Industries, Industrial Sector, Gross Value Added ($bn), 2012-2013 191
Table 57: Demographics, Poland, Population (million), 2008-2013 192
Table 58: Demographics, Poland, Population Forecast (million), 2014-2020 192
Table 59: Demographics, Poland, Population, Urban and Rural Population Share (%), 2008-2013 193
Table 60: Demographics, Poland, Population, Urban and Rural Population Forecast Share (%), 2014-2020 194
Table 61: Demographics, Poland, Population Distribution by Age Group (%), 2008-2013 195
Table 62: Demographics, Poland, Population Distribution by Age Group Forecast (%), 2014-2020 196
Table 63: Demographics, Poland, Births (per 1,000 Population), 2008-2013 197
Table 64: Demographics, Poland, Mortality (per 1,000 Population), 2008-2013 198
Table 65: Demographics, Poland, Major Causes of Mortality (per 100,000 Population), 2011 199
Table 66: Demographics, Poland, Infant Mortality (per 1,000 Live Births), 2008-2013 201
Table 67: Demographics, Poland, Immunization Rate (%), 2008-2013 202
Table 68: Demographics, Poland, Major Causes of Male Mortality (per 100,000 Population), 2011 203
Table 69: Demographics, Poland, Major Causes of Female Mortality (per 100,000 Population), 2012 204
Table 70: Demographics, Poland, Gender Ratio (M/F), 2008-2013 205
Table 71: Demographics, Poland, Life Expectancy at Birth (years), 2008-2013 206
Table 72: Demographics, Poland, Life Expectancy at Birth (years), 2014-2020 207
Table 73: Demographics, Poland, Student Enrollment by Level of Education (%), 2008-2013 208
Table 74: Demographics, Poland, Unemployment Rate (%), 2008-2013 209
Table 75: Demographics, Poland, Major Diseases, In-patients (million), 2012 211
Table 76: Demographics, Poland, Major Diseases, DALYs (per 100,000 Population), 2008 212
Table 77: Healthcare Infrastructure, Poland, Hospitals, 2008-2013 214
Table 78: Healthcare Infrastructure, Poland, Hospitals, Public-Private, 2008-2013 215
Table 79: Healthcare Infrastructure, Poland, Beds (per 1,000 Population) by Type of Service, 2008-2013 216
Table 80: Healthcare Infrastructure, Poland, Diagnostic Equipment (per 1,000,000 Population), 2008-2013 217
Table 81: Healthcare Infrastructure, Poland, Hospitals Beds (per 1,000 Population), 2008-2013 218
Table 82: Healthcare Infrastructure, Poland, Physicians (per 1,000 Population), 2008-2013 219
Table 83: Healthcare Infrastructure, Poland, PM10 (µg/m³), 2008-2013 221
Table 84: Healthcare Infrastructure, Poland, CO2 Emissions (million metric tons), 2008-2013 222
Table 85: Healthcare Infrastructure, Poland, Nurses (per 1,000 Population), 2008-2013 223
Table 86: Healthcare Infrastructure, Poland, Dentists (per 1,000 Population), 2008-2013 224
Table 87: Healthcare Infrastructure, Poland, Pharmacists (per 1,000 Population), 2008-2013 225
Table 88: Healthcare Infrastructure, Poland, Midwives (per 1,000 Population), 2008-2013 226
Table 89: Healthcare Expenditure, Poland, Healthcare Expenditure (% of GDP), 2008-2013 227
Table 90: Healthcare Expenditure, Poland, Share of Major Components (%), 2011 228
Table 91: Healthcare Expenditure, Poland, Public-Private Share (%), 2008-2013 229
Table 92: Healthcare Expenditure, Poland, Healthcare RandD Expenditure ($m), 2008-2013 230
Table 93: Major Healthcare Trade Fairs, Poland, 2014 232

1.2 List of Figures
Figure 1: Pharmaceutical Market, Poland, Revenue ($bn), 2008-2013 20
Figure 2: Pharmaceutical Market, Poland, Revenue Forecast ($bn), 2014-2020 21
Figure 3: Pharmaceutical Market, Poland, Exports and Imports ($bn), 2008-2013 22
Figure 4: Pharmaceutical Market, Poland, Generic Share, Volume (%), 2008-2013 25
Figure 5: Pharmaceutical Market, Poland, OTC Market, Revenue ($bn), 2008-2013 27
Figure 6: Medical Device Market, Poland, Revenue ($bn), 2008-2013 70
Figure 7: Medical Device Market, Poland, Revenue Forecast ($bn), 2014-2020 71
Figure 8: Medical Device Market, Poland, Major Segments, Revenue ($m), 2013 72
Figure 9: Medical Device Market, Poland, In Vitro Diagnostics, Revenue ($m), 2008-2013 73
Figure 10: Medical Device Market, Poland, Sales Trends for Major Players, In Vitro Diagnostics, 2008-2012 74
Figure 11: Medical Device Market, Poland, Ophthalmic Devices Market, Revenue ($m), 2008-2013 75
Figure 12: Medical Device Market, Poland, Sales Trends for Major Players, Ophthalmic Devices, 2008-2012 76
Figure 13: Medical Device Market, Poland, Cardiovascular Devices Market, Revenue ($m), 2008-2013 78
Figure 14: Medical Device Market, Poland, Sales Trends for Major Players, Cardiovascular Devices, 2008-2012 79
Figure 15: Medical Device Market, Poland, Orthopedic Devices, Revenue ($m), 2008-2013 80
Figure 16: Medical Device Market, Poland, Sales Trends for Major Players, Orthopedic Devices, 2008-2012 81
Figure 17: Medical Device Market, Poland, Nephrology and Urology Devices Market, Revenue ($m), 2008-2013 82
Figure 18: Medical Device Market, Poland, Sales Trends for Major Players, Nephrology and Urology Devices, 2008-2012 83
Figure 19: Medical Device Market, Poland, Diagnostics Market, Revenue ($m), 2008-2013 84
Figure 20: Medical Device Market, Poland, Diagnostics Market, Revenue ($m), 2014-2020 85
Figure 21: Medical Device Market, Poland, Major Players, Revenue ($m), 2012 86
Figure 22: Healthcare Market, Poland, Drivers and Barriers, 2014 123
Figure 23: Market Access, Poland, Healthcare System, 2014 125
Figure 24: Market Access, Poland, Healthcare System, Sources of Funding, 2014 131
Figure 25: Market Access, Poland, Out-of-Pocket Expenditure (%), 2008-2013 132
Figure 26: Market Access, Poland, Change in Average Price of Health Sector (%), 2008-2012 133
Figure 27: Market Access, Poland, URPL Organization Structure, 2014 138
Figure 28: Market Access, EU, Centralized Procedure, Pre-submission, 2014 141
Figure 29: Market Access, EU, Centralized Procedure, Marketing Authorization, Pre-opinion Phase, 2014 143
Figure 30: Market Access, EU, Centralized Procedure, Marketing Authorization, Post-opinion Phase, 2014 145
Figure 31: Market Access, EU, Decentralized Procedure, 2014 147
Figure 32: Market Access, EU, Mutual Recognition Procedure, 2014 149
Figure 33: Market Access, EU, Conformity Assessment of Class I Medical Devices, 2014 152
Figure 34: Market Access, EU, Conformity Assessment of Class IIa Medical Devices, 2014 153
Figure 35: Market Access, EU, Conformity Assessment of Class IIb Medical Devices, 2014 154
Figure 36: Market Access, EU, Conformity Assessment of Class III Medical Devices, 2013 155
Figure 37: Market Access, Poland, Trademark Approval Process, 2014 160
Figure 38: Economic Indicators, Poland, Gross Domestic Product per Capita ($), 2008-2013 175
Figure 39: Economic Indicators, Poland, Gross Domestic Product per Capita Forecast ($), 2014-2020 176
Figure 40: Economic Indicators, Poland, Gross Domestic Product Annual Growth (%), 2008-2013 177
Figure 41: Economic Indicators, Poland, Gross Domestic Product Annual Growth Forecast (%), 2014-2020 178
Figure 42: Economic Indicators, Poland, Gross National Income per Capita ($), 2008-2013 179
Figure 43: Economic Indicators, Poland, Average Consumer Price Index, 2008-2013 180
Figure 44: Economic Indicators, Poland, Average Consumer Price Index, 2014-2020 181
Figure 45: Economic Indicators, Poland, Average Consumer Price Annual Change (%), 2008-2013 182
Figure 46: Economic Indicators, Poland, Currency Exchange Rate (PLN/$), 2008-2013 183
Figure 47: Economic Indicators, Poland, Foreign Direct Investment ($bn), 2008-2013 184
Figure 48: Economic Indicators, Poland, Foreign Exchange Reserves ($bn), 2008-2013 185
Figure 49: Economic Indicators, Poland, Imports ($bn), 2008-2013 186
Figure 50: Economic Indicators, Poland, Exports ($bn), 2008-2013 187
Figure 51: Economic Indicators, Poland, Structural Balance ($bn), 2008-2013 188
Figure 52: Economic Indicators, Poland, General Government Gross Debt ($bn), 2008-2013 189
Figure 53: Economic Indicators, Poland, Major Industries, Industrial Sector, Gross Value Added ($bn), 2012-2013 190
Figure 54: Demographics, Poland, Population (million), 2008-2013 191
Figure 55: Demographics, Poland, Population Forecast (million), 2014-2020 192
Figure 56: Demographics, Poland, Population, Urban and Rural Population Share (%), 2008-2013 193
Figure 57: Demographics, Poland, Population, Urban and Rural Population Share Forecast (%), 2014-2020 194
Figure 58: Demographics, Poland, Population Distribution by Age Group (%), 2008-2013 195
Figure 59: Demographics, Poland, Population Distribution by Age Group Forecast (%), 2014-2020 196
Figure 60: Demographics, Poland, Births (per 1,000 Population), 2008-2013 197
Figure 61: Demographics, Poland, Mortality (per 1,000 Population), 2008-2013 198
Figure 62: Demographics, Poland, Major Causes of Mortality (per 100,000 Population), 2011 199
Figure 63: Demographics, Poland, Infant Mortality (per 1,000 Live Births), 2008-2013 200
Figure 64: Demographics, Poland, Immunization Rate (%), 2008-2013 201
Figure 65: Demographics, Poland, Major Causes of Male Mortality (per 100,000 Population), 2011 202
Figure 66: Demographics, Poland, Major Causes of Female Mortality (per 100,000 Population), 2011 204
Figure 67: Demographics, Poland, Gender Ratio (M/F), 2008-2013 205
Figure 68: Demographics, Poland, Life Expectancy at Birth (years), 2008-2013 206
Figure 69: Demographics, Poland, Life Expectancy at Birth (years), 2014-2020 207
Figure 70: Demographics, Poland, Student Enrollment by Level of Education (%), 2008-2013 208
Figure 71: Demographics, Poland, Unemployment Rate (%), 2008-2013 209
Figure 72: Demographics, Poland, Major Diseases, In-patients (million), 2012 210
Figure 73: Demographics, Poland, Major Diseases, DALYs (per 100,000 Population), 2008 212
Figure 74: Healthcare Infrastructure, Poland, Hospitals, 2008-2013 214
Figure 75: Healthcare Infrastructure, Poland, Hospitals, Public-Private, 2008-2013 215
Figure 76: Healthcare Infrastructure, Poland, Beds (per 1,000 Population) by Type of Service, 2008-2013 216
Figure 77: Healthcare Infrastructure, Poland, Diagnostic Equipment (per 1,000,000 Population), 2008-2013 217
Figure 78: Healthcare Infrastructure, Poland, Hospitals Beds (per 1,000 Population), 2008-2013 218
Figure 79: Healthcare Infrastructure, Poland, Physicians (per 1,000 Population), 2008-2013 219
Figure 80: Healthcare Infrastructure, Poland, PM10 (µg/m³), 2008-2013 220
Figure 81: Healthcare Infrastructure, Poland, CO2 Emissions (million metric tons), 2008-2013 222
Figure 82: Healthcare Infrastructure, Poland, Nurses (per 1,000 Population), 2008-2013 223
Figure 83: Healthcare Infrastructure, Poland, Dentists (per 1,000 Population), 2008-2013 224
Figure 84: Healthcare Infrastructure, Poland, Pharmacists (per 1,000 Population), 2008-2013 225
Figure 85: Healthcare Infrastructure, Poland, Midwives (per 1,000 Population), 2008-2013 226
Figure 86: Healthcare Expenditure, Poland, Healthcare Expenditure (% of GDP), 2008-2013 227
Figure 87: Healthcare Expenditure, Poland, Share of Major Components (%), 2011 228
Figure 88: Healthcare Expenditure, Poland, Public-Private Share (%), 2008-2013 229
Figure 89: Healthcare Expenditure, Poland, Healthcare RandD Expenditure ($m), 2008-2013 230
Figure 90: Healthcare Market, Poland, Opportunities and Challenges, 2014 234

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