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The Central and Eastern Europe telecoms market: trends and forecasts (6 countries) 2015–2020

  • September 2015
  • -
  • Analysys Mason
  • -
  • 42 pages

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"The threat from OTT services is having a negative impact on revenue growth. Data revenue will increase, but this will be more than offset by the decline in traditional revenue."

Telecoms service revenue peaked in Central and Eastern Europe (CEE) in 2012 – 5 years after it did so in Western Europe (WE) – before beginning to decline. This 5-year lag will be even shorter for the revenue streams – messaging and non-handset mobile broadband – that are declining because of smartphone adoption. Smartphone take-up has been rapid in CEE, accelerating the rate at which over-the-top (OTT) services have replaced SMS usage, and driving the replacement of USB modems with tethering – trends that increasingly closely mirror those in WE.

THIS REPORT AND THE ACCOMPANYING DATA ANNEX PROVIDE:

a 5-year forecast of more than 100 mobile and fixed key performance indicators (KPIs) for the region as a whole and for 6 countries
well-documented forecast assumptions for each type of mobile and fixed service, and for key countries
an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
a summary of results, key implications and recommendations for mobile and fixed operators
an analysis of the trends, drivers and an explanation of the significant changes to our previous forecasts for the region.

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