Table of Contents
A mature content ecosystem linked to a strong ecommerce platform is critical to maximise app spend potential.
Tablet sales doubled in 2012, and this device segment represents a significant opportunity for operators to increase mobile data revenue. The wide availability of free apps has helped spur demand for, and usage of, apps on tablets and other devices. However, it also makes it difficult for stakeholders to monetise app usage because consumers are less willing to purchase apps – 44% of respondents in our survey had never bought an app for their handset or their tablet. This report is based on Analysys Mason’s worldwide survey of 43 134 tablet users across 17 countries conducted in June and July 2013.
The report provides detailed insight into the following areas covered in the survey:
app usage and spend by demographic and type of tablet
impact of connectivity on app usage
use of browsing, email, social networking, m-commerce and media apps on tablets by device manufacturer
tablet cannibalisation on smartphones and PCs
app and content consumption and spend by country.
SURVEY DATA COVERAGE
The survey group consisted of 43 134 tablet users across 17 countries, aged 18 and over. Respondents were selected from, and recruited to, On Device Research’s tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.
Data is provided for the following individual countries:
The following companies are mentioned in this Viewpoint:
Get Industry Insights. Simply.
Talk to Ahmad
+1 718 618 4302
Computers & Tablets Summary Computers and Tablets in United Kingdom (UK) will grow at a modest 0.4% in 2017, as price inflation reduces consumer appetite to spend on big-ticket items. The market will recove ...
“Global GNSS chip market to exhibit significant growth between 2016 and 2022” The GNSS chip market is expected to grow at a CAGR of 7.9% between 2016 and 2022 to reach USD 5.22 billion by 2022. The ...
This report analyzes the worldwide markets for Android Operating System Platform in Thousand Units by the following Application Segments: Smartphones, and Tablets. The report provides separate comprehensive ...